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Service quality at a military hospital

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par Ponce Kokou
University of Johannesburg - Master's degree in Business Management 2014
  

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1.8 RESEARCH METHODOLOGY

In this part, the methodology for the study and the reasoning for selecting a research design are verified. It is crucial to differentiate research design and methodology since the two notions are independent, while still interconnected. However, the relationship between the two concepts is often difficult to establish. Holder (2008:5) notes that a research design is a master plan that indicates how research has to be performed. Research design and research methodology are two distinct dimensions of research, though many people often confuse them (Babbie & Mouton, 2009:74).

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The following research design is set in order to achieve the objectives of the study as mentioned in section 1.5:

The research is first build around a literature study to provide a background related to the empirical part of the study. In this section, a fundamental review of related concepts will be performed. A number of research propositions will be carried out from the literature findings. This research was built upon primary and secondary data, and the design is of a quantitative nature. The element to assess in the study is «individuals and individuals' behaviour. The research was performed using self-administered survey questionnaires by respondents for the research. The questionnaires are based upon the literature study and pretested with a small number of individuals from the sample with attributes comparable to the respondents of the research.

«A population for a research refers to a population group where the study intends to draw conclusions from» (Babbie & Mouton, 2009:100). The population for the intended research include all existing patients of the military hospital in Libreville, Gabon,18 years or older, males and females, who have experienced services at the military hospital for at least one night. These population elements are chosen mainly because during a telephone interview conducted on 4 February 2012, an employee at the military hospital hospital stated that over 80 per cent of patients attending the military hospital were overnight patients. These patients have experienced a wider range of services provided such as quality of hospital rooms, quality of care, quality of medical diagnosis and treatment.

This makes it easy for the researcher to investigate the choice factors for selecting a military hospital in Libreville, Gabon. Therefore, all day patients attending the military hospital will be excluded from the study population. The probability sampling technique was used to choose respondents in the study. Data gathered from the study will be coded and recorded into a statistical software package. Findings will be evaluated using advanced statistical techniques and a number of Tables. The methodology chapter will provide a further view regarding the method, techniques and instruments utilised.

In this study, the following statistical methods were chosen for their suitability to examine the hypotheses in the study. These methods encompass frequency Tables, measurement of the mean, measures of dispersion that comprise standard deviation, and descriptive statistics. The research instrument was verified for its validity and

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reliability(Refer to Section 4.2.5.7). All evaluations were performed by the University of Johannesburg's Statistical Consultation Service (STATKON) and calculations were performed using SPSS.

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