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Marketing of agroforestry products in Sindh province of Pakistan

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par Habibullah MAGSI
Sindh Agriculture University Tando Jam, Pakistan - Master of Science 2006
  

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CHAPTER I

INTRODUCTION

The share of forest in gross domestic products (GDP) of Pakistan was only 0.6 percent in the year 2004-05. In this period, the forest area was 4.04 million hectares out of total land area of 79.61 million hectares. The forest cover in Pakistan, thus constitutes only 5.07 percent of its total land area, and is relatively low as compared to other Asian countries. For example in Bhutan, Sri Lanka, Japan and India, natural forest area is, 50.4, 42.2, 36.4 and 24.2 percent of the total land area in these countries. Pakistan is a forest-poor country with only 0.03 hectares of forest per capita as compared to the world average of 1.0 hectares (Government of Pakistan, 2005).

Due to rapid growth in population, demand for wood and other forest products is increasing. The state forest in this country is thus, insufficient to meet the timber and fire-wood requirements for growing population of the country. In the domestic production of forest products, these requirements are met through agroforestry, which refers to the plantation of forest trees on agriculture land. Collective name for land use systems and technologies where woody perennials (trees, shrubs, bamboos, etc.) are deliberately used on the same land management unit as agricultural crops and/or animals, either in some form of spatial arrangement or temporal sequence (ICRAF, 2006).

In Pakistan, the state forests contribute only 14% of timber and 10% of firewood whereas 46% of timber and 90% of firewood requirements are being met by agroforestry (Government of Pakistan, 2005). Acacia nilotica (Babur) is the most common forest tree species grown under agroforestry in Sindh. The other tree species include Eucalyptus camaldulensis, Neem, Talhi and Kandi etc. Acacia nilotica provides timber,

mining-props, and fire-wood. Its timber is commonly used for manufacture of low cost furniture, doors, windows, carts and other household articles. Its fire-wood is used by rural households and firms. Eucalyptus camaldulensis is mostly used as a low cost timber, chipboard manufacture and pulp making.

Marketing structure and its efficiency determines how the consumer rupee is distributed among producers and different middlemen. The high marketing margins to middlemen may result in inefficient production due to the lower returns to the producers and/or higher consumer expenditure on the products. For improving the production efficiency and lowering the consumer expenditure, there is need of detailed investigation of marketing structure and margins of agroforestry products.

Marketing structure and channels of agroforestry products are totally different from other agricultural products due to bulkiness and high weight of wood and other forest products. The previous studies in Pakistan have focused on marketing of vegetables, poultry and fruits. Khair et al. (2002) found that apple producers were merely getting 31% of consumer rupee, while the rest was going to different middlemen, thus showing an exploiting and inefficient marketing setup. Further they indicated that reasons for these high marketing margins include large number of market intermediaries, expensive packaging material, and high cost of transportation, illegal import of apples, and the lack of capital. In previous studies, no attempt had been made to study agroforestry marketing channels and margins earned by each intermediary. Therefore, this study conducted for detailed investigation of marketing of agroforestry products in Sindh.

Objectives:

The main goal of the study was to explore market structure and marketing margins of agroforestry products in four districts of Sindh, namely: Hyderabad, Matiari, Sanghar and Badin. The specific objectives of the study were:

· To investigate the market structure and marketing channels of agroforestry products in Sindh.

· To estimate marketing costs, marketing margins, and price spread of major agroforestry products in the selected districts of Sindh.

· To identify marketing issues and suggest policy measures for agroforestry products in Sindh.

Although this study was limited to four districts of Sindh, namely Hyderabad, Matiari, Sanghar and Badin but the results of this study would be helpful for the government to design policies that will increase well designed and perfect marketing system in Sindh as well as in Pakistan, and will encourage farmers to plant more forest trees on their land.

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