Marketing Strategy
Our marketing strategy would serve the main reason of existence
of our product in the market, which is providing to our customers a product
with high quality, excellent customer service, best after sale service, and
very affordable prices
Marketing objectives
At Pure Argan Oil, our marketing Objectives will be giving a good
image of our product in the eyes of our clients, in order to enhance awareness
among them and develop a strong possible brand in the future. Also targeting
every day, new customers to increase sales, profit and therefore the
reinvestment.
Marketing Mission Statement
Our marketing mission statementat PURE ARGAN OIL,will be
beauty is a treasure, and our goal is providingto our customers, a product that
can keep and save this priceless treasure.
Financial objectives
As all the organizations, our financial objectives will be:
Ø A stable growth rate each year;
Ø Generate enough revenues to cover the costs and generate
profit in the first year;
Ø Reduce the costs;
Ø Efficiency using the advertising budget;
Target Markets
Ø The potential target market for Pure Argan oil, is
in the first class female;
Ø Especially, rich young girls and young Ladies, who are
ready to pay more money for excellent staffs such as Pure Argan Oil;
Ø Online shoppers and Social Media users;
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