Ethnic Marketing in the United States

· Nestlé launches Nescafe Frothe in US, http://www.foodanddrinkeurope.com/news/ng.asp?id=15815-nestl-launches-nescafe, 24/09/2002

· MORROW, Carlotta, What is Kwanzaa? http://www.believersweb.org/view.cfm?ID=917? 29/11/2003

· SHILLIGFORD, Joia, Hair-care firms wise up to ethnic pound , http://news.bbc.co.uk/2/hi/business/4417725.stm, 02/05/2005

WEB SITES

· www.lorealusa.com

· www.softsheen-carson.com

· www.mattel.com

· www.wikipedia.org

· www.pepsiusa.com

Table of Annexes

Annex 1 I

Annex 2 ...II

Annex 3 ...III

Annex 4 ...IV

Annex 5 .V

Annex 6 .VI

Annex 7 .VII

Annex 8 .VIII

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