Communication politique et séduction à travers la Déclaration de politique générale du Premier ministre Idrissa Seck à l'Assemblée nationale le 03 février 2003

2. THE PRE FORMATTING OF THE IMAGE OF ONESELF

The Prime Minister lately elected, undoubtedly conscious of the perception not of best of part of sound ethos by the public opinion sénégalaise, will harness himself, before his passage to the hemicycle, to attenuate the negative aspects of his image near the public opinion^31(*). With this intention, two fundamental acts will be posed. Initially, it adopts a participative step in order to be « with the listening of Senegalese ». Then the media of State, Television in particular, will be put at contribution in order to more smooth the image of the Prime Minister

2.1 A participative step

As of after his nomination, the Prime Minister Idrissa Seck wanted to make his Statement of general policy the digest of the legitimate concerns of all the components of the Nation sénégalaise. Thus it met the main part of the socio-professional organizations in order to listen to them from the point of view of the development of its keynote speech.

The fact of making precede its meeting with the elected officials by the people, by the listening of the various significant segments of the Nation, can be constitutive of an unquestionable will to allure. A seduction whose procedure and targets are multiple.

2.1.1 Procedure

This visit-listening of the various segments of the Nation concerns the participative step. However, more and more, the participative step constitutes a methodological element headlight for all actions of development. It remains even essential for the majority of the projects of development financed by the international institutions. By there, the Prime Minister made shows of a concern of method and organization, as to recall that it is consulting of profession. Moreover, this participative step is to accredit the image of a modern man, in phase with the most innovative approaches of its time.

In addition, the spirit of the participative step is closely related to the concept of democracy. Because the democracy, which postulates the participation of all, with the life of the State, could not be only political. It must be declined and implemented in all the fields, including the economy, health, education etc By doing this, before tracing the large axes having to govern the policy of the Government, the fact of listening to the various components of the Nation amounts giving to these last and their representatives, L `impression that the program declined in front of the French National Assembly is the emanation of all. What makes it possible to facilitate the reception of it, even the appropriation.

While registering his step in the middle of a democratic concern, the Prime Minister returns the reassuring image of an opened man, nonsufficient, and anxious to take into account the needs for all, thus letting his image reflect itself through the democratic mirror.

What is not without putting the targets of the seduction in a favorable posture of listening.

* ³¹ We had wished to meet the former Prime Minister to check on his level the reality of some presupposed, of which, inter alia, if it had been devoted to one «  media training  », namely a drive, a general repetition in order to optimize its service. Unfortunately, the week appointed for maintenance coincided with its interrogation within the framework of «  building sites of Thiès  ».