Communication politique et séduction à travers la Déclaration de politique générale du Premier ministre Idrissa Seck à l'Assemblée nationale le 03 février 2003

2.2 A media clearing

The Declaration of general policy of February 2003 occurs in a context marked by a considerable attraction for New Communication and Information Technologies, a flowering of media supports, and leaning high of the Prime Minister for all that relates to the media and the communication.

Thus the Declaration of general policy will be high with the row of true

event^32(*). Because, beside National Television, three radios^33(*) with strong audience were overcast the event with the direct ones of more than five hours of weather preceded and follow-ups by reports, analyzes and debates.

It is to say the eminently event-driven dimension conferred on the Declaration of general policy. And if

the characteristic of the modern event is to be held on an immediately public scene, not to be never without defer-spectator, nor spectator-to defer, to be seen being done (...) from where this impression of festival which the company gives itself to itself through the great event  (Nora 1986: 295),

it does not remain about it less, that because of its spectacular dimension even, the event is initially a building firm, of shaping^34(*) of the topicality on behalf of the principal actors. In the case of the Declaration of general policy, these actors are primarily consisted the Prime Minister, his collaborators and the press. However, which says construction, known as formatting and assignment of a direction to the topicality, presented and represented.

Thus the media construction of the Declaration of general policy of the Prime Minister Idrissa Seck will make a true event of it. We will be interested here in the particular way in which this event is built, upstream, by the media, in particular television.

2.2.1 Device of setting in televisual scene

National Television set up a special device to cover the Declaration of general policy. This device is based primarily, before the real starting of the Declaration of general policy, on the combination of a system articulated around a space-time dimension. Indeed, the base of this device is a studio, located at the RTS, in which journalists presenters are installed. The latter have the responsibility of organize the setting in total scene related to before event.

From this space fixes which is the studio, we attend space-time displacements of information. The studio plays the function of space-time embrayor here insofar as it is from there that the choices take place. Thus the cover into direct is punctuated by space and temporal incidental clauses.

The space incidental clauses are mainly made up by the reports, always on line, of the team present at the French National Assembly. This one is in charge of the presentation of the place having to shelter the debate, to make us discover the environment which reigns there, and to show us the various evolutions (arrived of personalities, animation etc).

This sequence, which falls under the order of the direct one, is closed temporarily, with a resumption in hand on behalf of the studio which then carries out comments, analyzes, and disseminated new information.

The temporal incidental clauses are consisted a series of reports centered on the event, with x-ray on the person of the Prime Minister entitled « Full fires on ».

Consequently, the televiewer is held in breath until the ultimate moment that starts it Declaration of general policy is. An occupation of the spectator who will be used as support with a company of legitimation of the Prime Minister.

* ³² The event is a «fact or situation which occurs in the reality, and whose media return account in the form of a strategy called mediatization of the event. (.....) In this direction, it is about a circumstance which, in oneself, has neither significance, nor particular value; it is in the communication that the event being the subject of a diffusion, from a circulation between the recipients of information, will have a function symbolic system: will be equipped with a direction» (Lamizet and Silem 1997: 237).

* ³³ It is in particular of Walf Fm, South Fm and radio operator Senegal

* ³⁴ «The social events are not objects which would be done everything some share in reality and whose media would make known to us the properties and the misadventures deferred action with more or less of fidelity. They exist only insofar as these media work them» (MINNOW 1981: 1).