Part 2 :
Empirical part
Chapter I :
Methodology of research
In this part of the study, we will try to expose the procedure
which we adopted in order to delimit the empirical framework. Indeed, a
scientific approach implies the search for information. And this of which the
objective to allow an improvement of the decision.
The methodology of research in marketing revolves primarily
around five axes which are ;
(1) - Identification and operationalisation of the problem
(2) - Framework of research
(3) - Data-gathering
(4) - Analysis of the data
(5) - Conclusion
Section 1 :
Identification and operationalisation of the
problem
1-recall of the problems
This study aims to determine the factors which influence the
choice of the mode of presence by the direct investment abroad in Tunisia, and
more exactly, the factors « CUT » and
« EXPERIMENT » which has a direct impact on the choice
between the various forms of IDE ; with knowknowing ;
- Minority Partnership : lower than 50% (the share of the
foreign partner is lower than 50%) ;
- Equitable Partnership : « 50/50 »
between the partners
- Majority Partnership : superior with 50% (the share of
the foreign partner is higher than 50%)
- Plate venture
« creation/acquisition » (the share of the foreign
partner is equal to 100%)
The diagram hereafter shows the step well that we followed.
Choix de développement par l'internationalisation
Choix de la Tunisie comme pays hôte pour y investir
Autres pays
Existe-il un marché potentiel qui intéresse
l'entreprise ?
Oui
Non
Quel mode d'investissement choisir ?
Entreprise totalement exportatrices
Facteurs structurels : taille et expérience de
l'entreprise
Choix du mode de présence, par l'investissement
2 them assumptions of research
Assumption n°1 : The size of
the partners has a positive effect on the level of investment ;
Assumption n°2 : The size
of the partners has a positive effect on the level of control
Assumption n°3 : The
experiment of the partners has a positive effect on the level of investment
Assumption n°4 : The
experiment of the partners has a positive effect on the level of control.
Section 2 :
Population of the study
In order to answer the formulated problems, it was necessary
for us to choose a sample of companies to which one will try to apply a certain
scientific step, tool for validation of the assumptions.
One notices according to the diagram so above that 2142
companies with foreign participation are established in Tunisia in the
industrial sector including 1731 completely exporting and 411 partially
exporting (see appendix n°1).
The population of our research is composed of companies with
participation foreign and operative according to the mode « not
completely exporting », and that for all the Tunisian industrial
sector (see appendix n°2).
The difference in term of a number between our base and the
statistics provided by the API one are due to the shift of time since our base
is more recent than the statistics.
To belong to our population the company must meet the
following conditions :
- To be a company with foreign participation ;
- To operate according to the mode : « not
completely exporting » ;
- To operate in the industrial sector.
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