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Influence of an ERP system on the value chain process of multinational enterprises (mnes)

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par Bosombo Folo Ralph
University of Johannesburg - Master in business administration (MBA) 2007
  

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1.6 Research methodology

The descriptive research framework was used to collect and analyse the data for this study, since the research itself falls under descriptive research. The study was conducted using the following source layout: for the qualitative study, the primary source was a case study involving the exploratory method. The secondary source was an exhaustive literature review of the research topics. In addition to the literature review, self-administered questionnaires were used for the findings based on the empirical part of the study.

1.7 Methods of collecting data

1.7.1 Methods of collecting quantitative data

To facilitate the achievement of the research objectives and proving of the hypotheses, a self-

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administered questionnaire survey and structured telephone interviews were used.

The data collection tool for the quantitative part of the research was based on the self-administered questionnaire survey, which was compiled in accordance with the research problem, the primary and the secondary research objectives and hypotheses in answering hypothesis 3 (H3) of this study. For this reason the questionnaires were structured in two different formats, targeting the CEOs/CIOs, and the managers and end-users of SAP software in the different MNEs. The data for the qualitative study was collected from various sources, including appropriate textbooks and Web-based documents to back the discussion with the case study. Thus, the qualitative study is linked with different paragraphs in chapters 2, 3 and 4, in accordance with the research problem, primary and secondary objectives and hypotheses as stated.

1.7.2 Population

The key informants in the preliminary exploratory interview were IT managers. The researcher requested their participation in the survey. This allowed the researcher to compile a list of the companies utilising ERP system software for the self-administered surveys in this study.

1.7.3 Respondents

The respondents for this study were five MNEs (two in the banking sector and three in the manufacturing sector) and involved the CEOs/CIOs, managers (general, senior, middle and junior) and the end-users operating SAP software within the IT department as a functional segment of the MNEs selected. In the qualitative study, Axapta was one of the software systems selected to be assessed due to its integrative status. For the quantitative study, SAP software was selected due to its popularity and utilisation in the MNEs randomly selected through the preliminary telephone interviews. The targeted MNEs were selected randomly from a sampling list of the companies operating in South Africa (CIS, 2000-2001).

1.7.4 Sampling method and sample size

The sampling method used in this study to draw the representative samples of employees in the MNEs was the probability sampling design, involving simple random samples. The sample size of this study constituted 375 respondents involving five MNEs. Two separate questionnaire formats were used, the first targeting the five CEOs/CIOs and the second the 30 managers on different

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levels and the 44 end-users of all five MNEs.

1.7.5 Data analysis

The results of the discussion of the different topics assessed in the literature review are compared with Axapta software as a case study, highlighted in a qualitative manner. In addition to the quantitative results, the questionnaire data collected from MNEs was analysed using different measuring instruments. The chi-square test was used with cross-tabulations in the different questions to examine the exact value of significance (one-sided) of Fisher's exact test. The p-value of this study was set at a significance value of 0.05 to test the hypotheses formulated.

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