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Développer et moderniser son pays par l'acceptation de la mondialisation touristique. L'exemple de Dubaà¯.

( Télécharger le fichier original )
par Laurent Manier
INEAD - Bachelor en Marketing  2012
  

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Annexe 18 : Arrivées internationales.

111

112

Annexe 19 : Recettes touristiques internationales.

113

114

Annexe 20 : Business travel.fr

115

116

Annexe 21 : Visiteurs en Malaisie de 1998 a 2010.

117

118

Annexe 22 : Groupe Rezidor.

Global Top 20 Destination Cities 2011 Tourist Arrivals

THE

REZIDOR

11 Of Top 20
in Rezidor
Region

-

1

3

Camden.


·

'artel?;'
·

r,wr~a.

,r,

R~

'Milan

· Arme nihtanRa

· nubai

g11
,d

Semi
·

r kyo
·

Hong Ko;q
·
· Ta'Pe'

'angéak
·

'4ala 14.P,,.,,,,'Pare

1

London

 

20.1m

11

Seoul

7.911

2

Paris

 

18.1m

12

New York

7.0m

3

Bangkok

 

11.5m

13

Amsterdam

7.4m

4

Singapore

 

11.4m

14

Kuala Lumpur

6.9m

5

Hong Kong

 

10.9m

15

Milan

6.7m

6

Madrid

 

10.1m

15

Barcelona

67m

7

Istanbul

 

9.4m

17

Vienna

6.2m

8

Frankfurt

 

8Am

18

Shanghai

5.5m

9

Dubai

 

79m

19

Taipei

5_4m

10

Rome

 

7.9m

26

Tokyo

5.6m

 

Continued growth

REZIDOR

EL C.POVI.

 

Radisson Blu Golden Horn Hotel, Istanbul

Park Inn by Radisson Lagos Apapa

SIGNINGS

Q2-2011

H1-2011

H1-2010

Hotels

8

19

24'

Rooms

2,100

4,300

5,100*

 

*Includes Baltic Portfolio (10 hotels, 2,400 rooms)

· H1 highlights:

· 50%:50% Radisson Blu/Park Inn by Radisson

· 75% of signings already under construction

· 100% fee-based signings for 6 consecutive quarters

· Key 02 locations: Amsterdam, Budapest, Istanbul, Lagos, Nairobi

119

24 i Corporate Presentation 2011


·

 
 

About Us

REZIDOR

 
 
 

 
 

A portfolio of more than 400 Hotels 90,000+ Rooms

 
 

One of the
fastest
growing
hotel
companies
in the world

60+ countries across Europe, Middle East & Africa

A portfolio of great hotel brands:

Hotel Missoni, Radisson Blu and Park Inn by Radisson

Global synergies with Carlson, one of the largest privately held travel companies in the world

120

Publicly Listed on Stockholm Stock Exchange sinc 2006

REZIDOR

Our Presence

Rezidor in EMEA

· 60+ countries

· 320+ hotels in operation

· 100+ hotels under develo

· Rezidor & Carlson worldwic

· 90+ countries

· 1,070 hotels in operation _

· 240 hotels under develop

· Global brand alignment ber

Number of hotels in operation & under development

32 r Corporate Presentation 2D11

121

122

Annexe 23 : Le choix de l'hôtellerie.

United Arab Ermratas 55

(DRX). The authorities hope that many of the region's largest traded stocks will seek secondary listings on the market, leading in clue course to the primary listing of regional and, ultimately, non-regional firms. By bringing leading stocks together in one place, DIFC hopes to create a deeper and more liquid market than currently exists in the Middle East's individual bourses, thus stimulating the creation of a more active capital market. In addition to equities, DRX will include markets for bonds, funds, sharia-complaint products and derivatives, which are poorly developed in existing regional markets. DIFC also hopes to create a regional insurance market in addition to other risk products.

In addition to the traditional benefits associated with UAE free zones, the DIFC will also be exempt from the Central Bank's financial code. It will instead be governed by its own regulations, administered by an independent capital market authority The robustness of the financial code is one of the key selling points that DIFC officials have sought to stress in their presentations around the world, emphasising that institutions working in DIFC will be immune from the allegations of malpractice sometimes associated with UAE's onshore marker. In addition, DIFC have pledged that the zone will be free of the bureaucratic obstacles and antiquated legal restrictions that have impeded the development of financial services and products elsewhere in the region.

The DIFC was first announced in early 2002 and--in characteristically bullish Dubai fashion--vas under construction even before the federal decree approving its establishment was promulgated in mid-2003. First phase operations are due to begin in 2004 and, although many cast doubt on its commercial prospects, the emirate has a track record of marring a success of seemingly high-risk ventures. By Late 2003 a number of companies had already submitted applications for DIFC licences, and others had expressed their ambition to list on the DRX. Crucially, DIFC has also succeeded in bringing together a high
·profile and widely respected senior management team with experience in leading capital markets and institutions around the world--a structure that has given the project the degree of international credibility that was essential if it was ever to get off the ground

Other services

Ambitious vision for tourism is Dubai has placed the development of the tourism industry at the heart of its

being realised economic diversification plans, and has already begun to implement grandiose projects which far exceed anything being planned anywhere else in the Middle East. Dubai's crown prince, Sheikh Mohammed bin Bashed al-Maktoum, is at the centre of many of the most ambitious schemes, including an audacious US$3bn plan to compensate for Dubai's lack of natural beaches by building Palm lee Island--two huge man-made islands off the coast of Jebel Ali. Each of the islands, shaped like a palm tree with a trunk and 17 fronds, will add 6o km of coastline to the emirate. Construction of the first island--located off the Jurneirah coast--is due to be completed in 2004. Other unusual projects for the small desert emirate include "Snow World", an indoor ski resort complete with artificial mountain, cable car and four-star ski lodge, which will use snow cannons to cover a 3,500 ft ski slope. [t is due to open in 2004.

With these and other tourist developments, Sheikh Mohammed and the Dubai government hope to increase Dubai's annual visitor numbers from just over 3m a year to ism by 2010. These predictions appear optimistic but the Dubai

e The EcanorristlnteJigence Unit U rifted 2003 ww.% eiu.com Country Profile x'003

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