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An exploration of tools of analysis commonly used by private equity in making investment decision

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par Steve Armand Boyom kouogang
Cardiff Metropolitain University - Master of Business Administration 2011
  

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1.2 RESEARCH OBJECTIVES

The purpose of this investigation is to examine the various tools, which could be considered in a particular way when it comes to make investment decisions for new ventures. Because we are, to some extent, in favour of the second argument mentioned in the end of the previous section, we will further explore the different methods, whether based on the theory and / or practical point of view, and used by venture capitals to grant funds to start-up companies. Indeed, our objectives are:

1. To carry out a meticulous breakdown of the traditional tools, which could be used to determine what real assets of a newly created firm the venture capitalist should invest in.

2. To find out which method can be applicable when the start-up organisation's project in question is to some extent flexible and reversible.

3. To survey some venture capital firms in order to catch on what techniques they use in practice to analyse investment project of start-up industries.

4. And to recommend solutions based on my research, which will help venture capitalists as well as fresh entrepreneurs to identify what criteria could be much more suitable to distinguish fruitful ventures from unsuccessful projects.

The aforesaid purposes required some research questions that will be explored.

1.3 RESEARCH QUESTIONS

In order to attain the above set objectives, the following questions are raised:

1. What are the classic methods capable of helping venture capitalist to make investment decision devoid of any flexibility with regard to start-up companies?

2. In case the newly created firm's project gets some flexible and reversible aspects, how should the venture capitalist make investment decision?

3. What can we learn from an inquiry into the practice of venture capitalist in the field of determining the investment decision for newly created companies?

4. Are the findings from the investigation into the way the venture capitalists make investment decision in practice profitable to both the main players, namely venture capital firms and new entrepreneurs?

In any case, we should now turn to know more about the answers from the scientific writings on this topic in chapter 2. Moreover, chapter 3 constitutes the research methodology while chapters 4 and 5 are respectively devoted to data analysis and findings, and conclusion and recommendations.

CHAPTER II LITERATURE REVIEW

The purpose of this chapter consists in shedding more light on the relevant scientific writings referring to the methods ordinarily used by private equity finance when it comes to make investment decision for start-up companies. Boosted by what precedes, it would be methodical to define any key concept of this topic. For that aim, a deductive reasoning will be employed; therefore this work will by turns scrutinize the concepts of «private equity» first, «investment decision» secondly and a wide range of «tools» that allow private equity to determine what real assets need to be invested in finally. This literature review will then ended with the bare bones of the main points raised.

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