1.1.3 The new market
This group is mainly constituted of the countries that are at
their first stage of developing fair trade market. Some of them however have
started experiencing the fair trade system for some years but without success,
so is the case of Hungary, Malta and Portugal (between 1996 and 1998). The
other countries like Greece, Latvia, Lithuania, Malta, Luxembourg, Norway, and
Poland have started establishing their fair trade structures by the late
2000's. The supply of fair trade products passes through the wholesalers of the
two previous groups (advanced and middle market). The sales remain in some
cases at an experimental stage. In Malta and Portugal there are some worldshop
in charge of sales, but in general there is not yet supply by supermarkets. The
range of products offered is also limited to the basic food products (labelled
banana, coffee, tea, but there is no available figures about sales
The European market worth globally about two third of the
sales of fair trade; the retail structure is dominated by far by supermarkets,
followed by the specialized fair trade shops. There are also some new channels
for the sale of fair trade products but that are in their first steps like
schools and hospitals, public procurements and tourist structures.
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