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Feasibility study: pure argan oil

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par Bouchaib jarir
Cambridge college - Master degree 2016
  

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Feasibility Study: Pure Argan Oil

An Independent Learning Project

Presented by

Bouchaib Jarir

To

Donna A. Maimes, M.Ed.

Faculty Advisor

In partial fulfillment of the requirements for the degree of

Master of Management

Cambridge College

Cambridge, Massachusetts

December, 2016

This is an unpublished Independent Learning Project

in which copyright subsists

(c) copyright by Bouchaib Jarir

December, 2016

All rights reserved.

Since this manuscript is not intended for publication, some of the charts, graphs, photos, pictures, and drawings were used without permission of the authors. This copy is not for distribution to the public.

Feasibility Study: Pure Argan Oil:

Bouchaib Jarir

December, 2016

Abstract

This ILP examines the feasibility of creating a company, Pure Argon Oil, that sellsa cosmetic product that is extracted from the oil of Argania spinosatree which lives in Morocco. In this ILP I talked about the production of the oil, the type of Argan oil and the benefits of Argan oil. In addition, in the literature review, Idiscusseddifferent points of view about the Argan oil production, its potential benefits, the cooperatives and its role in the development of the region which produce the oil.In order to investigate the awareness of consumers about Argan oil in the market, I performed a short survey (n=100)about Argan oil and about the online shopping. The deliverable for this ILP is a feasibility study in which I did a study of the industry marketplace, marketing strategies, marketing mix, development plan, operations plan and financial plan for this product.This feasibility study showed that this project will be viable and profitable, seen that thehuge growing demand on Argan oil in the international market.

Acknowledgements

I'm very grateful and thankful to my god who provided me with the essential and the right tools to succeed in this ILP.

My completion of this project could not have been accomplished without the support of my professor Donna Maimes, who helped me and oriented me during all the steps of this work.

A special thanks to my wife Samira, who was the only loving and supporting person, here near to me in this alienation very far from home. I would like to thank my parents, whose love and guidance are with me in each step I walk. Their prayers for me was very helpful all times. I want to thank also my brother and my sisters who are, even far from me, but their supports and encouragements was very motives.

Finally, I will dedicate this work to my future son who will come to this life in the next couple of months if god wills.

TABLE OF CONTENTS

ABSTRACT III

ACKNOWLEDGEMENTS IV

CHAPTER ONE: INTRODUCTION 8

History of Argan Oil 8

Types and Uses of Argan Oil 9

Culinary Use 9

Cosmetic Use 10

Potential Medical Benefits 10

Production of Argan Oil 11

Traditional Method of Extraction 11

Figure 1A and 1B Sorting and Grinding of Argan Fruit 12

Cold Pressing Method 12

Benefits of Pure Argan Oil 13

Summary 14

CHAPTER TWO: LITERATURE REVIEW 15

Introduction of Argan Oil 15

Production of Argan Oil 16

Hand-pressed Argan Oil 16

Mechanically-pressed Argan Oil 17

Cooperatives: A Development Strategy 17

Argan Oil: Benefits and Threats to Population 19

Therapeutic Properties of Argan Oil 21

Cancer Chemo Protective Effects 21

Prevention of Obesity and Adverse Cardiovascular Outcomes 22

Influence on Thyroid Hormone Profile 22

Anti-diabetic Activity 23

Influence on the Immune System 23

Anaphylaxis properties 24

Cosmetic Industry and Argan Oil 24

Cosmetic Market Analysis 25

Country Analysis & Marketing Plan 25

CHAPTER THREE: METHODOLOGY 27

Literature Review 27

Survey/Data Collection 27

Summary of Data Collection 29

Demographic Data 30

Gender 30

Have you ever heard of Argan Oil? 32

Have you ever tried Argan Oil before? 33

Have you ever heard of Moroccan Oil? 34

Do you prefer shopping on line on in a store? 36

CHAPTER FIVE: DATA ANALYSIS 37

CHAPTER SIX: FEASIBILITY STUDY 38

FEASIBILITY STUDY: PURE ARGAN OIL 39

Company Overview: 40

Product/Service Description 41

Industry and Marketplace Analysis 42

Chart A. U.S. Argan oil market revenue by application, 2012-2022 (USD Million) 42

SWOT Analysis 45

Strengths: 45

Weaknesses: 46

Opportunities: 47

Threats: 48

Marketing Strategy 49

Marketing objectives 49

Marketing Mission Statement 49

Financial objectives 49

Target Markets 50

Marketing Mix 51

Product: 51

Price: 51

Place: 52

Promotion: 52

Distribution & Sales Strategy 53

Operations Plan 55

The Order: 55

The Delivery: 55

The storage: 56

Development Plan 57

Legal level: 57

Financial level: 57

Management Team 58

Exit Strategy 59

Financial Plan 60

CHAPTER SIX: CONCLUSIONS 64

CHAPTER SIX: STATEMENT OF LEARNING 65

REFERENCES 66

APPENDIX A: ONE MINUTE SURVEY 69

RESUME 70

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