The effect of raising searching obstacles on online purchasing behavior: proof from field experiment

• Abstracts
  
  • 1. Introduction
    
  • 2. Review of Related Literature
    
  • 3. Overview of Research Design
    
  • 4. Field Experiment I
    
  • 5. Measuring Price Sensitivity
    
  • 6. Validation Experiment
    
  • 7. Field Experiment II
    
  • 8. Conclusion