CHAPTER ONE: GENERAL
INTRODUCTION
In this study, we attempt to focus on the impact of
organizational communication in enhancing work effectiveness of local entities.
It is about to assess the ways through which these above mentioned entities
achieve effectively their foreseen goals via communication. We will be starting
from the chapter one by proposing the study, chapter two which deals with other
related literatures and its fields where they are applicable, and chapter three
is about the methodology and method to use in a bid to get to available data,
the fourth is collecting them and their analysis and then some recommendations
should be raised or other direction of up-coming researches.
Societies and organizations are continuously constructed by
their members through communicative processes. In Weick's terms, communication
is the core process of organizing (Weick 1979). Organizational communication as
an academic discipline embraces the study of symbols, messages, media,
interactions, relationships, networks, persuasive campaigns, and broader
discourses within an organization be it a corporation, governmental agency,
religious institution, social movement, or the like (cf. Cheney et al. 2004).
In some respects the field is broad as the area of media and
communication science in a confined setting. However, organizational
communication could also be used as a general term to cover public relations,
public affairs, investor relations, labour market communication, corporate
advertising, environmental communication and internal communication (van Riel
1995). This holistic view seems to be more advocated by European
researchers.
Moreover, since organizations both influence and are
influenced by the larger social, political, cultural, economic, and
technological contexts in which they operate, organizations, and their internal
and external communication, are important research objects for media and
communication researchers. In an international perspective, organizational
communication is a flourishing field of research. Its breadth and diversity
makes it impossible to review as a whole, according to Jones et al. (2004:
723).
Within International Communication Association, ICA,
organizational communication is the fourth largest group (July, 2005). At the
turn of the twenty-first century many countries are pursuing the study,
although it has had a U.S. base as well as a U.S. bias for most of its 50-year
history (Cheney et al. 2004). Some years ago Dalfelt, Heide and Simonsson
argued that in Sweden, scholars seem to have missed the fact that
organizational communication is a field that in an international perspective
receives widespread and steadily increasing interest (Dalfelt, Heide, Simonsson
(2001).
During the last decade, we have in fact seen a number of
publications in this area, which gives the impression that this picture is no
longer relevant. There is therefore a need for a research review, which traces
out the recent developments. These arguments were taken as the starting point
for the following review of the Swedish research, which aims to give an
overview of research topics, methods and perspectives. Swedish research on
organizational communication can be traced back to the 1970s. The area with the
longest tradition is public information of non-profit organizations. From the
1980s onwards a number of studies in governmental organizations' external
communication during major crises in society have appeared. During the last
fifteen years, research focusing on organizations' internal communication has
developed.
1.1
Introduction
This chapter comprises the historical background of
organizational communication its impact on work effectiveness local government
institutions. This chapter is showing the background of organizational
communication, the significance of this study, the statement of the problem,
relevant question on which the study will be conducted, objectives of the
study, the hypothesis, the scope of the study both in time and in space, and
lastly the organization of the study. Theses are for showing if Communication
is recognized as a key element in the management of any institution, whether it
is a multi-national corporation, a small non-governmental organization or in a
Local Government entity.
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