WOW !! MUCH LOVE ! SO WORLD PEACE !
Fond bitcoin pour l'amélioration du site: 1memzGeKS7CB3ECNkzSn2qHwxU6NZoJ8o
  Dogecoin (tips/pourboires): DCLoo9Dd4qECqpMLurdgGnaoqbftj16Nvp


Home | Publier un mémoire | Une page au hasard

 > 

How stakeholders influence football clubs' strategy?

( Télécharger le fichier original )
par Eric Bailly
Staffordshire University (UK) - M.Sc. in European Management Strategy 2003
  

précédent sommaire suivant

Bitcoin is a swarm of cyber hornets serving the goddess of wisdom, feeding on the fire of truth, exponentially growing ever smarter, faster, and stronger behind a wall of encrypted energy

4.1. Overview of the results

The four managers interviewed answered every question and gave the maximum information to the interviewee. French managers are not as sharp in giving financial figures considering their clubs; moreover they do not have to publish their accounts the way they do in England. So some financial figures considering French clubs are missing.

Here is a quick portrait of each club to situate them. Of course, more details and figures will be given later in this study:

Source: interviews conducted

The first important step in this study was to define who are the stakeholders influencing football clubs' strategy. On the basis of Polonsky's model (1995), the four managers discussed of the twelve groups the author listed. It appeared that one group had no influence on clubs, so `Scientific community' category was removed. According to them, the `General Public' has no direct effect on clubs, although fans come from there. But a category is already named `Fans', so `General

1. To get every figure in Sterling, the same exchange rate was used for the study. This rate was £1=1,6045?according to the Stock Exchange market on August 13th , 2003.

Public' should be removed.The other categories had to be renamed to be clearer to the readers. So `Legal/Court'became `Organisations' which apply rules to football clubs. Football club's `Consumers'are always called `Fans'. The `Financial Institutions' are the `Banks'. Football clubs'`Competitors' are the `Other Clubs'. Their `Owners' are `Shareholders'. And footballclubs' `Suppliers' usually are `Sponsors', especially for strategic supply, like equipments.Two categories were missing, and not the less important in football, the `Players/Coaches'and the `Agents'. So they have been added to the list. `Public Institutions' are usuallylinked to the clubs, so they can be added.Here is the modified list of now thirteen stakeholders' groups. These changes wererecommended by the four managers interviewed, to clarify which stakeholders this studydeals with.

Fans

Banks

Media

Other Clubs

Agents

Shareholders

Organisations

Government

Sponsors

Employees

Interest groups

Players/Coaches

Public Institutions

 
 

The first question asked the managers to give the three more important stakeholders' groups considered by the club.

Table 4.2. Clubs' most important stakeholders

Important Liverpool F.C. Stoke City F.C. R.C. Lens Amiens S.C. stakeholders

1 Fans Fans Fans Players

2 Shareholders

Shareholders

Employees Media

Media

Employees

Players Institutions

3

Source: interviews conducted

According to the table 4.2., the most important stakeholders considered by the clubs are fans. Then, the shareholders, employees, media and the players arrive. These groups were the subject of most part of the interviews, so they will be the most important points of this research.

A first interesting point is to highlight that no French clubs consider the shareholders as important stakeholders because in France, clubs do not have access to Stock Exchange market and so, do not belong to private shareholders.

précédent sommaire suivant






Bitcoin is a swarm of cyber hornets serving the goddess of wisdom, feeding on the fire of truth, exponentially growing ever smarter, faster, and stronger behind a wall of encrypted energy



La Quadrature du Net