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Stock Market Success for Beginners

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par Stéphan Laouadi
Linkoping University - Sweden - Bachelor in Business Administration 2008
  

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Stock Market Success For Beginners

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Maksim Pecherskiy

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Stéphan Laouadi

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Bachelor Thesis
Spring semester 2008
Atlantis Program

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Linköping University: Business Administration

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ISRN: LIU-IEI-FIL-G--08/00246--SE
Tutor: Dr. Emeric Solymossy

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Abstract

Bachelor thesis in Business Administration, Linköping University

Spring sem ester 2008

Authors: Maksim Pecherskiy and Stéphan Laouadi Tutor: Dr. Emeric Solymossy

Title

Stock Market Success For Beginners

Key words

Investing; Stocks; Stock Exchanges; Funda mental analysis.

Background and Problem discussion

The finance world is complicated and can be very intimidating to someone who knows nothing about it. This paper provides knowledge in a simple way for anyone who wants to enter this world by purchasing shares of stock. It provides general market knowledge and after looking at successful strategies of the greatest investors it proposes a strategy for investing in the stock market.

Purpose

The purpose of this paper is to see what worked for the best, and what worked historically, combine the data and come up with a strategy that may not work 100% of the time, but overall provides a positive return.

Methodology

This paper is based on internal and external secondary

sources. We have used the inductive approach and most our data is qualitative.

Theories

Our theories are based on security analysis and mostly on Fundamental analysis.

Empirical Data

Our empirical data consists of strategies used by successful investors: Benjamin Graham, Philip Fisher and Warren Buffett. As well as internal reports from S&P and Reuters.

Conclusion

Our proposed strategy advocates investing in undervalued growth stocks with strong fundamentals for the long run.

Acknowledgements

We would like to thank Dr. Emeric Solymossy for his great ideas and helping us structure our ideas, Stefan's mom for the French wine and cheese to help us relax during our work, Charlotte Parkinson for providing us with some ideas using her knowledge of economics, Cecile Lauroa for letting us borrow the Methodology Book, Benji Greenberg for looking over our paper and providing his input based on his knowledge, and to Max's DePaul Professor Eric Greenberg for getting him interested in the topic and teaching him accounting.

Table of content

Abstract ii

A cknowledgements iii

Table of content a

Introduction 1

Background 1

Purpose 1

Problem Statement 2

Research Methodology 3

Nature of the Problem 3

Exploratory Research 3

Frame Of Reference 4

Data Collection 4

Analysis of Data 4

About the market 5

What is a stock? 5

Why, How and Where does A Company Sell Stock? 8

Investing 13

Market Philosophies 15

Evaluating Potential Investments 18

Growth Vs Value 18

Fundamental Vs Technical Analysis 21

Finding Information 55

Companies Themselves 55

Financial Publications 56

Internet 59

Other Medias 62

Personal experience 63

Successful strategies 64

Benjamin Graham 64

Philip Fisher 67

Warren Buffett 71

Proposed strategy 80

Introduction 80

Finding Stocks 82

Evaluating companies behind stocks 84

Other advices 91

Example 93

Bibliography 100

Appendix 104

S&P reports on Hansen Natural 104

Reuters report on Hansen Natural 110

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