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An assessment of the role of commercial banks in promoting trade in rural areas: case study BPR S.A Kaduha sub-branch

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par Silas HABARUREMA
National University of Rwanda - A0 2011
  

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CHAPTER FOUR: DATA ANALYSIS AND INTERPRETATION

4.1. Introduction

This chapter analyzes data collected for the study and interprets it to enable the researcher to draw conclusions in light of the study objectives. It deals with elements that proved relevant in assessing the role of commercial banks toward trade in rural areas. Findings of the study are based on both primary and secondary data analysis, and are presented in the form of tables, percentages and descriptions.

4.2. Description of the area under the study

4.2.1. The history of the Banque Populaire du Rwanda S.A

The project of Banque Populaire du Rwanda is one of the fruits of the co-operation between the Swiss confederation and the Republic of .Rwanda. Then the principal idea was centered on the installation of a network of the co-operatives of saving and credit in order to contribute to the collection of the deposits especially in rural area and to reinvest them in projects of development.

Thus, in June-July 1971, a Swiss commission made feasibility studies which proved to be conclusive and at the end of which an agreement would be signed in Bern (in Switzerland) the 7th December 1972. However, the operational phase did start that with the creation of BP de NKAMBA in ex-Commune of KABARONDO, in the ex-Prefecture of KIBUNGO on August 04th, 1975. The periods which followed were characterized by the creation of the new Popular Banks. In 1986, the Union des Banques Populaires du Rwanda (UBPR) was born thus replacing the office of direction (of orientation).

Before 1994 the UBPR joined together 131 Popular Banks. The members were counted with 356779 people, with 455020291 Rwandan francs of deposits. The genocide and the war of 1994 put an end to this evolution, much of members were assassinated, others fled, and the Popular Banks were plundered. However, the period post genocide was characterized by activities of rehabilitation which made that the Popular Banks of Rwanda retake their activities. Thereafter, the Popular Banks were spread everywhere in the country.

Nowadays, Banque Populaire du Rwanda S.A maintains a network of 18 branches, over 109 sub-branches and 61 outlets in all provinces of the country. It employs 1460 staff number and has a capital of 5,800,000,000 Rwf. BPR Motto is «BANKI YACU, HAFI YACU»; English meaning: Our neighborhood bank.

4.2.2. Mission and vision of Rwanda People's Bank

BPR's mission is still wholly in line with the original strategy of its founding banks. The main difference being the national approach and the extension of its products. In short: «To be the leading retail bank of Rwanda» BPR will provide a full range of financial services in the urban and the rural areas in a market-driven and financially sustainable way, historically based on cooperative characteristics. Special emphasis will be on providing a wide range of financial services to farmers, agribusiness enterprises, private individuals and micro- as well as SME types of businesses». BPR vision is to be the leading retail bank of Rwanda.

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