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An Emerging market: Bourse Régionale des Valeurs Mobilères a west african stock exchange

( Télécharger le fichier original )
par Jean Christian Ahoussou kouadio
London South Bank University - Bachelor Business Administration 2007
  

Disponible en mode multipage

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    Final year dissertation:

    An Emerging market:

    « Bourse Régionale des Valeurs Mobilières » 

    Market stock exchange.

    by

    Ahoussou-Kouadio Jean-Christian

    B.A in Business Administration

    Pathway: Finance

    B.A. (Hons) Business Administration.


    ·Abstract

    Find a solution for the funding of the small business in Africa become a problematic for me since my internship in one of the most established bank in Ivory Coast, the BIAO bank - subsidiary of the Fortis group,.

    I held two positions as an assistant.

    One in the Small and medium enterprises and also in the Industry department, I have been assessed to analyse financials statements of small companies in those sector who where looking for loans.

    The other position was in the Stock market Trade department I was assessed to assist the Trader during the trading session on the BRVM market stock exchange.

    During my experience in the trading department, I take part of the commercial arrangement for the sell of government bonds' subscriptions.

    All the subscriptions were completed in 12 days, with a lot of non-institutional investors.

    My research is composed by a critical examination of the small business-funding situation in this area: BRVM market, a detailed analysis of Euronext / the BRVM and Alternext and the building of a statement enable small business to be quoted in the market.

    Few books were used for this dissertation because it is topical subject.

    Acknowledgements

    Financial problems in Africa are an everyday reality; businessmen and women are faced with high rate loans provide by the bank.

    This is a more effective fact in country like Ivory Coast, which have political disturbance that why I choose this subject.

    I would like to thank all the persons who have given their time to help me during the research and the redaction of this dissertation. A special thanks to these following persons:

    Mr Kouakou Jérôme, Chief of the Biao (Bank in Ivory Coast) Trade Department - Abidjan,

    Mr Seydina Mohamadou Rahssoul Tandian, General director of the Wararene (African Rating Agency) - Dakar,

    Mr Ajjay Mandal , my research adviser. South Bank University - London

    Mr Jean Michel Kamenan, junior Analyst, Ecobank - Abidjan

    I dedicated this document to my father, who always provides to me good support and piece of advise for my studies.


    ·Table of Contents


    ·ABSTRACT
    2

    ACKNOWLEDGEMENTS 3


    ·TABLE OF CONTENTS
    4

    INTRODUCTION 6

    A. PROBLEM FORMULATION: 7

    B. WHAT ARE THE CONSEQUENCES OF THESE PROBLEMS? 8

    LITERATURE REVIEW 12

    THE STOCK MARKET 14

    A. EURONEXT GROUP 16

    A. A model of successful integration: 18

    B. The specificities of this distinctive market. 20

    a. Euro-list, the united market. 20

    b. Liffe, the second derivatives European market. 22

    Conclusion about Euronext and the stock market: 23

    B. ALTERNEXT A CONTROLLED MARKET BUT NOT REGULATES. 25

    A. INTRODUCTION 25

    B. THE ORGANISATION OF ALTERNEXT. 26

    1. A simplified access for companies. 27

    2. Terms to be listed on Alternext: 28

    3. The protection of the investors and transparency. 28

    4. The listing sponsor. 29

    5. Enhancement of liquidity. 29

    Conclusion alternext 33

    THE WEST AFRICAN ECONOMIC AND MONETARY UNION AND HIS MARKET THE BRVM. 1

    A. THE WEST AFRICAN ECONOMIC AND MONETARY UNION 3

    Ø The Assembly of Heads of State and Government 3

    Ø The Council of Ministers 3

    Ø The Banking Commission 3

    Ø The Regional Council of Public Saving and Financial Markets. 3

    B. A BITE OF HISTORY THE MARKET 4

    C. OBJECTIVES 6

    1. Increase the rate of saving: 6

    2. The return to first role of the banks: 6

    3. Reinforcement of the capitalization of the companies: 7

    4. The reduction of cost of financial intermediation: 7

    D. ORGANIZATION 8

    1. A public component: 8

    2. A private component: 8

    E. DESCRIPTION: 9

    F. THE TRADING: 10

    G. THE LISTING REQUIREMENT: 11

    H. BRVM INDEXES 13

    A. Index Calculation Method 13

    a. Formula 13

    b. Calculations and Distribution 14

    c. Index Adjustment 14

    d. Information about the market 17

    I. CENTRAL CLEARING HOUSE 18

    Mission 18

    FINANCING THE COMPANY IN THE MARKET: 21

    Concerning the BRVM: 21

    A. IMPROVEMENT OF THE ACTIONS OF THE PUBLIC AUTHORITIES AND AUTHORITIES OF THE MARKET 22

    Intervention of the authorities public and of the market 22

    a. The public authorities: 22

    b. Reinforcement of the working tool of the crempf. 23

    B. Guarantees reforms and tax policies 25

    a. The reform of the guarantee. 25

    b. The Tax policy 26

    C. Popularisation of the Stock Market Culture 35

    B. IMPROVEMENT OF THE SERVICES OF THE BRVM: 37

    1) Reduce the tariffs: 37

    2) Ease of the procedure and the access condition: 37

    3) Innovative product development 38

    C. THE RATING 42

    A. Definition: 42

    B. Origin: 42

    C. Advantages: 44

    D. The initiative to be rated: 46

    A framework of a rating process: 48

    GENERAL CONCLUSION 49

    Bibliography 52

    Introduction

    The process of globalisation drives the concentration of the Stock Exchanges throughout the world. Globally, the creation of New Stock Market increased the last 10 years especially in the sub-Sahara region.

    In September 2000, was born the Pan European Stock Exchange EURONEXT resulting from a merger of 3 stock market Amsterdam, Brussels and Paris. While NOREX, the Stockholm Stock Exchange regrouping, of Copenhagen, of Oslo and Reykjavik started a bringing together with the Baltic Places: Estonia, Lithuania and Latvia.

    So, is it in this same vision as the seven African Western Convention countries Monetary (UMOA) privileged in their project of organization of a Money market, the option of a Common Stock Exchange, more adapted with their economies, rather than a juxtaposition of harmonized national Stock Exchanges, called to be federate.

    In this research I was not looking for integrate the academic debate concerning the opposition between Banks and financial market concerning the best way of fund raising.

    My reflection is about how we can help those institutions located in West African market in order to provide them more efficiency

    ----

    "Africa is showing many improvements. Small and medium-sized undertakings must be able to secure more loans. However, it is still necessary to improve the access to the banking services, including with the financial services in the long run "

    Declared by Mr. Honohan (expert at the World Bank)

    ----

    A. Problem formulation:

    Today the Regional Money market and the BRVM in particular are faced with a problem of effectiveness because of his lack of dynamism, his incapacity to adapt to his environment and with the international evolution.

    This established fact takes along to put the following question:

    How to make the BRVM more effective for the financing of the companies in space UEMOA?

    B. What are the consequences of these problems?

    The support of this problem is that SME's and others industries are not able to finance their development on an efficiency basis.

    Within the framework of their financing, the companies are found limited to the only sector of the banks and financial establishments, with which the conditions of obtaining loan are high.

    Moreover, this mode of financing does not enable them to effectively finance their development and their growth, depending on the nature of the granted credit.

    The role of the Stock market and particularly of the Regional stock exchange is to mobilize the sub-regional savings in the priority to finance at a low cost the development of the companies and the States.

    The primary analyse leads to those interrogation:

    Ø Is the market correctly organised?

    Ø Are the products adapted to the customers?

    Ø The strong and weakness of the BRVM etc...

    The first part of our work consisted of the collection of information on the basis of interviews and documentary sources concerning 3 stocks markets:

    § Euronext:

    In order to know, how was built this integrated market? And also the axes of thought used to develop this market.

    Euronext is what the BRVM aimed to become, an efficient market that gave the opportunities for companies to raise fund.

    § Alternext:

    This compartment is part of the Euronext NV group; it has been built with an aim of allowing the companies let for account by the market to be able to integrate it under others conditions.

    § BRVM.

    We try to collect all the information available about this market even if sometimes it was difficult. Concerning this market, we wanted to understand how it interact with the private sector we aimed the SME's and one action that will help the market and them: the rating.

    This stage begin with an investigation carried out by discussion with the persons in charge for the operations of the market of the BRVM, the General manager of the BIAO investment, the Directors of the national antennas of Stock Exchange of Ivory Coast, the general manager of the WARARENE African rating agency.

    This approach enabled us to have knowledge of the financial environment of the UEMOA, operation of the Money market, activities and operation of the BRVM and DCBR. We also took note of the various types of financing of the companies in zone UEMOA and the limits, which they meet in the financing of their exploitation and their growth.

    Given that, I got a previous experience with those institution I also used former information.

    The second part of our work consisted of an analysis of various collected information, in order to establish a critical diagnosis of the financing of the companies in the UEMOA and also to find links between elements in order to built a structured answer.

    We concluded, in third part, our work by proposals and recommendations to improve the effectiveness of The BRVM within the framework of the financing of the companies.

    This subject is discussing at the BRVM board of director and the issue will be in February 2008.

    Literature Review

    Internet Search Engine:

    Goggle use as a search engine with keyword as BRVM, Sub Sahara Market, and regional market.

    Sample of Relevant sources used:

    BRVM / EURONEXT /

    International Monetary Fund / BAD (African Development Bank)

    Ghana Stock Exchange / Nigerian Stock exchange /

    Wikipedia / ABC bourse / LeblogFinanance.com / easybourse.com /

    Not much books were used for this dissertation due to the topical of study, the past 10 years at least. And the access to the information was a problem for me because of the location of the organism

    Theory:

    To make the market more efficient we need an appropriate rating.

    With an appropriate rating investor are able to collect reliable information in order to trade on the market.

    The rating encircle several and more, the reform of the guarantees currently required within the framework of the regional stock market is necessary in order to support the access to the long term capital by the companies of the Union and to support its competitiveness compared to the other in particular banking sources of financing.

    This reform should not lose sight of the fact the mission first of the regulation of the markets to knowing, the protection of the savers. To this end, the guarantees required must be adapted to the risk of the transmitter or operation.

    The study to be carried out must provide us to categorize the issuers for whom an exemption of guarantee can be granted and to indicate the circumstances in which the requirement of guarantee can be partial or total, and this is where the importance of the rating agency is clear.

    They are independent, and have to respect an international code of ethic and conduct.

    In order to guarantee the safety of the savers, the procedures for action of the guarantors of the market must be harmonized and standardized.

    Their systems of internal and external audit will have to be reinforced. To this end, they should be able to be the subject of a rating, and, if it is necessary, to be controlled by a recognized and considered authority.

    The introduction of the notation in the BRVM stock market for the sovereign issuers, the financial banks and establishments, the organizations of guarantees, the companies, etc is unavoidable to meet the needs of the market and its actors. It indeed constitutes an instrument of analysis and dissemination of information as well as a tool of transparency of the quality of economic and financial information and especially a factor of development of the economies concerned.

    The Stock market

    A. Euronext Group

    A. A model of successful integration:

    Each member chooses an entrance point, which is adapted to his company.

    Process that includes authorities of the national financials markets in order to facilitate the access of members to negotiation platform.

    A single platform for the derivatives market,

    A single platform for the stock market,

    French regulated market

    Belgian regulated

    Market

    Dutch

    Regulated

    Market

    Portuguese

    Regulated

    Market

    British

    Regulated

    Market

    Each member choose an entrance point which is adapted to his company

    Each member choose an entrance point which is adapted to his company

    B. The specificities of this distinctive market.

    Since February 2005, the first, second and new market compartment disappeared to in favour of one single listing ? Euro list.

    a. Euro-list, the united market.

    On the regulated market, the values are classified by an alphabetical order.

    For reasons of visibility, they are arranging in 3 compartments:

    Ø The big values or «Blue Chips» with a capitalization of more than 1 billion of euros,

    Ø The intermediate value between 150 millions euro and 1 billion euro,

    Ø And the small values less than 150 millions euro.

    This was an historical modification and later the Paris Stock exchange, the Brussels, Amsterdam and Lisboan Stock Exchange are also using a single listing.

    The first aim of this reform was to simplify the listing organisation, because the system of several compartments was based on the nature of the society and no on their worth.

    That led to this point: some big capitalization was put with smaller or illiquid one due to their nature.

    Beyond, the effort for the simplification of the listing, Euronext company manager are looking to boost the smalls and middles market capitalization.

    Table of the different Euronext indices:

     

    Euronext

    Amsterdam

    Euronext

    Brussels

    Euronext Lisbon

    Euronext

    Paris

    Euronext

    Wide

    Blue-chip Indices

    AEX

    BEL 20

    PSI 20

    CAC 40

    CAC NEXT 20

    EURONEXT 100

    NEXT CAC 70

    Mid-cap indices

    AMX

    BEL MID

     

    CAC MID 100

    NEXT 150

    Small-cap indices

    AScX

    BEL SMALL

     

    CAC SMALL 100

     

    All shares indices

    AAX

    BAS

    PSI Geral

    CAC ALLSHARE

     

    (c) Euronext group.

    We can see that companies are classified by their worth and not their nature.

    Structure of the market before:

    Regulated

    Market

    AmsterdamBrusselsParisLisboanOfficiele Markt

    214 valuesPremier Marché

    225 valuesPremier Marché

    396 valuesMarché official

    51 valuesSecond Marché

    7 valuesSecond Marché

    324 valuesSecond Marché

    7 valuesNouveau marché

    4 valuesNouveau Marché

    121 valuesNouveau Marché

    0 value

    Non Regulated

    Market

    Marché libreMarché libre

    New structure with Euronext:

    Regulated

    Market

    AmsterdamBrusselsParisLisboanEurolist

    217 valuesEurolist

    236 valuesEurolist

    841 valuesEurolist

    58 values

    Non Regulated

    Market

    Marché libreMarché libreAlternext

    b. Liffe, the second derivatives European market.

    By integrated the LIFFE, Euronext reinforce his offer in derivatives products and opened has news alliances.

    Other point concerning this acquisition is the diversification of the Market incomes, which can be unstable due to the volatility of the market.

    By purchasing the Liffe, Euronext makes a good deal in fact they have also acquired a system of transaction: Liffe Connect.

    That provides them the possibilities to extend or merge with other global market.

    With the Liffe all the derivatives market from the other Stock Market of Euronext where transferred in one entity, concerning the diversification Euronext took 3 majors contracts:

    The cocoa, the sugar and the coffee Robusta and at a different level: the wheat.

    Conclusion about Euronext and the stock market:

    Euronext answered by saying that the end of the consolidation of all derivatives products in one exchange platform is effective only since 2004 and that makes the market more liquid.

    More they have decrease the fees on options contracts by 25

    Last but not least the main problem was an administrative one, the standardisation of the different platforms' regulations from the products' expiry date to the opening time.

    And today it appears that the merger between Euronext and the NYSE could be the launch of a new kind of market with a wider area of control, bigger means..

    We are witnesses of the born of the bigger financial market that will ever exist for the moment.

    B. Alternext a controlled market but not regulates.

    A. Introduction

    Year 2005 marked the Launch of Alternext in Paris, an exchanged -regulated market for small and mid sized companies.

    Conceived as a strategic development tool, Alternext is directly inspired by the English model AIM (Alternative Investment Market), created on June 19, 1995 by London Stock Exchange, which is a sharp success due to the flexibility of its rules and great flexibility that it offers.

    Keys numbers for Alternext (sources www.alternext.com):

    Ø Number of listed companies on 31 December 2006: 75,

    Ø Total Market capitalisation: 3.5 billion.

    (c) Euronext group

    The creation of Alternext was firstly an answer to the new European regulations which reinforced the listing requirement, and secondly a response to the needs of companies who are looking for opportunities or to raise capital for their further development on the Stock market whilst benefit from simplified access condition to be quoted.

    It is an alternative for the companies which do not have human or financial means to be introduced in a regulated market that is why they named it «the tailor made market for SME's».

    At the beginning, the main aim was to become the reference market for small and medium sized companies. Alternext is offering attractive opportunities for private and institutional investors to participate in financing growth, ensuring investor protection and transparency and promoting liquidity.

    And more in the current context of relative lifelessness of the financial markets, the opening of the European markets at SME is likely to insufflate a new wave of dynamism on the European stock exchange place and reflates the economy.

    B. The organisation of Alternext.

    An introduction in the market provides resources for companies, in order to finance their development, and give them the possibility to set apart the competitor.

    It is presented as a hybrid market which is located between the new market, which does not impose any constraint of access and no protection offers to the investors and Euro list whose operating conditions are strict.

    1. A simplified access for companies.

    With Alternext, Euronext reduced the listing requirement. The objective was to propose an adapted solution to those companies, cheap as possible with financial transparency for the investor.

    Organisation of Alternext:

    Alternext

     
     
     
     

    Eligibility to the listing:

    Price definition,

    Introduce the company to investors

    Deposit of the candidature:

    Euronext the regulator (Examination of the candidature)

    Preparation:

    With the listing sponsor, groundwork of the leaflets in which all the legal and financial statements are resumed.

     

    Selection of the listing sponsor:

    Offering circular

    Selection of the partner

    Listing sponsor and services provider

    = Public Offer

    = Private placement

    2. Terms to be listed on Alternext:

     

    With a public offer

    Without a public offer

    Account historic

    2 years

    2 years

    Financial agent

    Listing sponsor or another financial specialist for the public offer

    Listing sponsor

    Minimum floatation

    2.5 millions euro

    No minimum

    Information

    Leaflet authorized by the regulator

    Offering circular (this document is not checked by the regulator)

    3. The protection of the investors and transparency.

    The companies quoted on the Alternext don't have to:

    · Communicate their financials results on the IFRS basis.

    · Published their financials statements every quarter,

    · Or to be audited every 6 months.

    Their regulations for them are:

    · The publication of every element, which can influence the price of their shares.

    · Produce a financial report every 6 months,

    · An audited financial statements every years,

    · The cross of the different threshold of participation (50% and 95% of the capital)

    · All the corporate staff operations have to be known.

    More, in the purpose to protect the little shareholders in case of the cession of a pack of share, the buyer take on him to buy all shares at the same price.

    4. The listing sponsor.

    With Alternext, the Euronext group NV created a special adviser for all the listed companies. This partner acts as a coordinator between the issuers and the exchange at all time.

    He has a key role in terms of control; he is ensuring that the issuers accomplish its transparency requirements.

    5. Enhancement of liquidity.

    This market was built in order to maximise the possibilities of negotiation and the trading orders.

    It combines a system of central negotiation where shares can be traded either continuously or by call auction and also via market makers.

    We have to notice that:

    Ø The most liquid shares (more than 2,500 trades annually) are quoted and trade continuously between 9am and 5:30pm,

    Ø All the other shares are traded with a daily auction at 3:30pm

    Ø And market maker can trade continuously all the day, markets makers are approved intermediary by Euronext, which trade on their own resources.

    They effectuate a bilateral transaction, and they guarantee a margin buy/sell.

    The points mentioned below in the table, reveal great similarities between AIM and Alternext as well on the plan of their operation as on that of the obligations required for the companies, which are listed there.

    AIM is characterized nevertheless by a greater flexibility from its rules from admission, and Alternext offers more guarantees to the investors by in particular imposing the obligation of setting up the procedure of guarantee of course.

    c. Comparison between AIM and Alternext

     

    AIM

    Alternext

    Starting date

    19 June 1995

    17 may 2005

    Type of market

    Market non regulated but controlled by the LSE

    Market non regulated but controlled by Euronext

    Types of companies

    Small and Mid Size companies from all sector s

    Main represented sector

    Finances
    Industry
    Services

    Technology
    Industry
    Services

    Number of company

    1634

    61

    Applicant for the admission

    The issuer alone, excluding one or others shareholders

    Introduction process

    Public offer

    Non public offer

    Public call with the saving

    Private placement
    5 M€ (2.5M£)

    Near 5 investors at least

    Minimum diffusion to the public

    No minimum,
    except at least 3 M€

    (1.5 M£)

    For private investors

    At least 2,5 M€

    No diffusion

    Admission document

    Leaflet
    Visa UKLA
    compulsory

    Admission document

    Prospectus
    Visa AMF compulsory

    Info doc « Offering circular »

    Specialist of the introduction

    compulsory

    Nominated Adviser 5
    and/or Broker

    Listing sponsor

    Compulsory

    PSI

    No necessarily a PSI

    Lock-ins

    Yes for the listing companies who have not more than 2 years of activity

    No

    Market capitalization

    No minimum required

    Account historical

    No historical required

    * 2 years of accounts * last exercise certified + intermediate accounts if admission more than 9 months after the end of the financial year.

    Accounting standard

    IAS or standard accepted in UK GAAP or US GAAP

    National standards IFRS or accounting standards of the State of origin of the company

    Financial information

    Annual account Audited and semi-annual accounts non audited

    Guarantee of the price

    No

    yes

    Sanctions in the event of failure with the rules of the market

    · Amend

    · * Suspension

    · * Publication of the afflicted sanction and the sanctioned facts

    · * Radiation

    · * Penal sanctions of the abuses market

    · Warning

    · * Financial penalty in repair of the wrong caused to Euronext * Deferment of the quotation of the titles of the sanctioned company

    · * Final radiation

    · * Penal sanctions of the offence of initiate or the handling of course

    UKLA = the United Kingdom Listing Authority

    On AIM the Nominated Adviser can be also the broker of the company

    PSI = Prestataire de Services d'Investissement or Investment services provider.

    Lock-ins = commitment to hold his share during one year for companies which not have more than two years of activity.

    Conclusion alternext

    Today, Alternext is not really big market in comparison with other market in the same sector like AIM (Alternative Investment Market) that assert about more than 2200 listing societies.

    The success of the Alternext depends on the number of companies, which are going to be listed; one advantage is that Alternext aim at all the companies in the euro area.

    But this market began with a handicap; there is no fiscal advantage on the capital gain however this legal term makes the success of AIM.

    More the volume of trading on the Alternext stays low; only a few companies' shares are trading in continuous.

    Alternext offers to SME real investment opportunities in a context of suppleness and flexibility: facilitated call with the saving for the financing of their development and their growth, increased interest of the European investors, notoriety.

    SME which always do not have the human and financial resources adapted have from now, the possibility to be listed on the market without undergoing the constraints related to the regulated market.

    One of the best achievements for Alternext is that it has been able to attract companies from varied sectors; the average turnover of the introduced companies is 18.6 M euro (12.2 M£).

    To set straight to their initial problem with the fiscal, corporate executives of Alternext have succeed in making adopt a new reform.

    A favourable tax framework founded by the law of July 26, 2005 the first measurement concerns the institutional investors: the FCPI (Fonds Commun de Placement Innovative, bonds that must be hold for 5 years under fiscal arrangements) and the FCPR (Fonds Commun de Placement à Risk, bonds that provide us to invest on non quoted companies) were authorized to include a 20 % of quoted shares of a weak capitalization, and more of their free share on 60 % and 50 % of the funds which must be invested in the non quoted one.

    Moreover, the market's tax was removed for stock exchange capitalization lower than 150 million euros.

    Lastly, the appreciations of participation will be gradually exonerated: 15 % in 2005, 8 % in 2006 and 0 % in 2007.

    Other measurements concern the natural person who is authorized to apply to the tax cut known as "Madelin".

    They can profit from a tax cut on the income corresponding to 25 % of the sums invested in Alternext within the limit of 20.000 or 40.000 euros for a married couple.

    This tax measurement is reserved for the introductions carried out at the time of a new issue of capital. Can also profit from this tax cut the physical people who hold 50 % of the capital of the company with dimensions and who do not resell their titles before 5 years.

    In conclusion: The introduction on Alternext has advantages of suppleness, flexibility, and accessibility.

    This market is in the process of becoming a reference for SME. The foreign investors having included/understood the interest of quotation uninterrupted on this market, Alternext deserves a detailed attention

    The West African Economic and Monetary Union and his market the BRVM.

    Benin

    Guinea Bissau

    Burkina Faso

    Côte d'Ivoire

    Mali

    Niger

    Senegal

    Togo

    A. The West African Economic and Monetary Union

    The West African Economic and Monetary Union (WAEMU) is characterized by the recognition of a single monetary unit, the Franc de la Communauté Financière Africaine (F.CFA), which is issued by the Central Bank of the West African States (BCEAO).

    The organs overseeing WAEMU operations are:

    Ø The Assembly of Heads of State and Government

    Ø The Council of Ministers

    Ø The Banking Commission

    Ø The Regional Council of Public Saving and Financial Markets.

    The Assembly of Heads of State and Government is the supreme organ of the Union. It decides which new members are to be admitted and makes all decisions concerning issues raised with it by the Council of Ministers.

    The Council of Ministers directs the Union. Two ministers represent every member state on it, but only the minister of finance is allowed to vote.

    The Council of Ministers unanimously adopts decisions regarding matters that arise within its sphere of competency in accordance with the provisions of the WAEMU treaty and the BCEAO statutes, as well as with those that the governments of the member states choose to submit for its examination or approval. These decisions must respect the international agreements signed by the Union's member states.

    The Council of Ministers defines the Union's monetary and credit policy to protect the value of the common currency and finance economic activity and development in member states. More particularly, it approves agreements between the Common Currency Issuing Institute and foreign issuing institutes in order to facilitate external regulations for member states.

    UEMOA Selected Economic Indicators

    2001

    2002

    2003

    Population (million)

    70.5

    72.3

    75.5

    GDP (US$ billion)

    25.5

    29.8

    36.9

    GDP growth (%)

    0.8

    1.4

    2.0

    DGP per capita (US$)

    361.7

    405.3

    488.7

    Fiscal deficit/GDP (%)

    2.0

    3.5

    3.1

    Inflation (CPI, %)

     

    2.9

    -0.5

    Export growth

     

    6.6

    -0.7

    B. A bite of history the market

    The BRVM is a regional stock exchange located in West Africa and extends in those countries.

    The mission of the BRVM is to organise a security market, disseminate the market information and to promote the market.

    The market integration by the BRVM is before everything a political will to build a common project between eight countries.

    This market is the bond for a future political and economical stability in the region.

    Hence this technical, political and institutional success to build this market combination happened in several phases:

    Dates

     

    November 14, 1973

    Treaty signed establishing the West African Monetary Union (WAMU) that created a financial market organized into sub regions.

    December 17, 1993

    WAMU Council of ministers decides to create a regional financial market and mandates the Central Bank of West African State (BCEAO) to conduct the project.

    December 18, 1996

    Various preliminary activities are conducted resulting in the formation in Cotonou of the BRVM and DC/BR (depositaire centrale / banque de reglement the compensatory organism), thus marking the end of the BCEAO mandate and the takeover of project management by its own agencies.

    November 20, 1997

    Union's council of ministers established the regional council for public savings and financials markets.

    September 16, 1998

    BRVM and DC/BR begins operations.

    (c)Sources wikipedia and www.brvm.org

    C. Objectives

    The creation of the BRVM aims to contribute to the diversification of the financial sector, to mobilize the long resources necessary to the financing of the production and the investment and finally to support regional integration.

    The principal objectives are:

    1. Increase the rate of saving:

    The rate of saving of the zone is at insufficient levels to support a strong and durable growth, 6,5% in 1993 and 12,9% in 1996.

    By the diversification of the financial products, the rise in remuneration and possibility of the development of a popular shareholding, the regional stock exchange market must create the conditions for the increased mobilization of the interior saving and the external capital

    2. The return to first role of the banks:

    The banks, faced with the need of long-term financing for the economic operators, were often forced to grant short-term loans to them. What lets appear financial imbalances for the development of the economic activity.

    The regional stock exchange market in its function of provider of long resources comes to regularize this situation while making it possible the banks to devote from now on to the financing in the short and medium term economy.

    3. Reinforcement of the capitalization of the companies:

    The capitalization of the companies lets appear in the whole under marked capitalization and an insufficiency of invested capital. The stock exchange market which, by vocation, makes it possible to mobilize long capital, with like supports the actions and the obligations, offers the advisability to them of reinforcing their capitalization.

    4. The reduction of cost of financial intermediation:

    The high level of the debtor rates of the banks (between 12 and 18%) and the weakness of the remuneration offered to the savers (between 3 and 5%) let appear relatively important costs of intermediation.

    By building a relation between offer and demand of the capital, the BRVM will allow a significant reduction of the costs of intermediation, and will offer by the same occasion a greater remuneration to the savers, at the same time, as it will imply a significant reduction of the financial expenses for the transmitters of bonds.

    D. Organization

    The Regional Financial Exchange's structure is composed by two main components, which are:

    1. A public component:

    The Regional Council for Public Saving and Financial Markets

    (Conseil Régional de l'Epargne Publique et des Marchés Financiers - CREPMF).

    This component is representing the general interest and overseeing the security in the market.

    2. A private component:

    The regional securities exchange (Bourse Régionale des Valeurs Mobilières - BRVM) and a central clearing house (Dépositaire Central/Banque de Règlement - DC/BR), they have both a particular status; they are private companies, which serves the public. T

    The private component also includes business stakeholders, particularly brokerage firms, asset administration firms, business developers, stock market consulting firms and canvassing brokers.

    The BRVM is equipped with a fully integrated and modern system of trading.

    The central site in Abidjan provides securities quotation and trading services as well as regulation/issuing services.

    E. Description:

    Each agent has workstations in their office or at least on trading room in their national branch of the BRVM, so they can:

    - Enter orders for securities and send them to the central site via the satellite network,

    - Consult and edit the quotation result,

    - Consult statistical information on the BRVM and the DC/BR,

    - Distribute information

    The interactivity of this satellite platform is the key in order to have a market, which is functioning well.

    The principles followed in establishing the BRVM satisfy the requirement for both compliance with international standards and adaptability to the WAEMU socio economic environment.

    Equal access to information and the management of investors and network access costs, regardless of the economic operator's location, are key drivers. The exchange can be described as follows:

    F. The trading:

    A centralized exchange driven by orders, that means:

    The matching of bid and ask orders collected before the quotation enable to fix a security price.

    A daily trading session, with a fixing at 10h30 am.

    This session arise from the BRVM strategy. In fact at the beginning only 2 sessions of fixing 3 times a week were organised, today we are on a daily fixing. The aim is to have a real time quotation session.

    When operations began, the BRVM had two sections for stocks and one section for bonds: the first section for stocks is reserved for companies:

    Ø That can justify at least five certified annual accounts, market capitalization of over 500,000,000 CFA francs and distributed public shares of at least 20%;

    Ø The second section for stocks can be accessed by mid-sized companies with market capital of at least 200,000,000 CFA francs and two years of certified accounts, and committed to distributing at least 20% of their capital to the public within two years, or 15% in the event of a share capital increase;

    Ø The bond section can be accessed via bond loans of which the total number of shares issued is higher than 25,000 and the face value of the share is equal to at least 500,000,000 CFA francs.

    G. The listing requirement:

    The BRVM has 2 sections for stock and one for bond.

    To be eligible for the first section, a company must satisfy the following conditions:

    Ø Demonstrate market capitalization equal to or higher than 500 million CFA francs (762245,09 euro);

    Ø Have a net revenue margin of 3% in each of the past three years;

    Ø Demonstrate five years of certified statements;

    Ø Agree to sign a market activation contract;

    Ø Distribute to the public at least 20% of its capital as soon as it joins the exchange;

    Ø Agree to publish semi-annual revenue estimates and results trends.

    Eligibility of a company for the second section is subject to the following conditions:

    Ø Demonstrate market capitalization equal to or higher than 200 million CFA francs (304898,03 euro);

    Ø Demonstrate two years of certified accounts;

    Ø Agree to sign a market activation contract;

    Ø Agree to distribute to the public ate least 20% of its capital within two years, or 15% in the event of a share capital increase.

    The mandatory section-debt instruments-is accessible to bond loans if:

    Ø The total number of securities issued is higher than 25,000 with a face value of at least 500 million CFA francs (762245,09 euro).

    To be listed or getting listed on the BRVM is the final steps in the Funding chain for business.

    It is a strategic long-term decision that requires excellent preparation.

    In order to be incorporated in the market, companies have to fulfil those requirements:

    Ø Sign a written agreement to respect the publication of all elements that can influence the price of the stock. This publication has to be done in the annual statement and in the BRVM's official newsletter: the BOC (Bulletin Officiel de la Cote),

    Ø The company have to participate at all event organized by the market,

    Ø Sign a written agreement to obey the rules and regulations of the BRVM.

    The company must mandate a financial advisor in order to apply to be listed, this financial advisor have to be certified.

    Once the complete application has been received, the BRVM will rule on the company's eligibility and send a copy of the application to the Regional Council of Public saving and Financial Markets for the necessary notification.

    The listed company has the following responsibilities:

    Ø Manage the regulatory framework and relations with investors;

    Ø Organize annual shareholders meetings, etc.

    H. BRVM Indexes

    The BRVM 10 comprises the ten most active companies on the regional exchange. Besides the above-mentioned general criteria, the concept of liquidity plays a key role in selecting securities:

    Ø The average daily number of transactions on a security the during the three months preceding the quarterly review must not fall below the average daily numbers of transactions for all securities.

    Ø - Transaction frequency should always be higher than 50%, that is, the security should be traded at least one out of two times during the three-month study period.

    Also, the index is revised four times a year (first Monday of January, April, July and October).

    A. Index Calculation Method

    a. Formula

    The index calculation formula is:

    It y = (Ct / Bt) * 100

    Ct I =1 = ? Pit * Nit

    Bt = Bt - 1 (Ct' / Ct)

    With:

    It: Index at time t

    Ct: Capitalization of components at time t

    Ct': Adjusted capitalization (to take into account capital increases or decreases and component changes)

    Bt: Baseline of index at time t

    Pit: Price of security i at time t

    Nit: Number of stocks of value i in circulation at time t.

    b. Calculations and Distribution

    The index is automatically generated by the BRVM trading system and distributed after every trading session.

    c. Index Adjustment

    The index is adjusted when a component issues new securities (capital increase), buys back securities in circulation (capital decrease) or is replaced in the index. The purpose of the adjustment is to neutralize the change so it does not affect the index.

    Reference indexes

    Base = 100

    on September 15, 1998

    Close

    Change

    Previous close

    value

    %

    BRVM 10

    159.99

    3.04

    1.94

    156.95

    BRVM Composite

    135.95

    2.00

    1.49

    133.95

     

    Sector indexes

    Base = 100

    on June 14, 1999

    Close

    Change

    Previous close

    value

    %

    BRVM - Industry

    72.38

    -0.64

    -0.88

    73.02

    BRVM - Public utilities

    295.16

    0.03

    0.01

    295.13

    BRVM - Financial

    101.24

    3.74

    3.84

    97.50

    BRVM - Transportation

    153.02

    0.00

    0.00

    153.02

    BRVM - Agriculture

    157.68

    7.22

    4.80

    150.46

    BRVM - Distribution

    83.36

    0.00

    0.00

    83.36

    BRVM - Other sectors

    85.19

    0.00

    0.00

    85.19

    Two BRVM market indexes represent the activities of stock market shares.

    The BRVM composite comprises all securities listed on the exchange.

    The BRVM comprises ten of the most active companies on the exchange.

    Formulation and selection criteria for the BRVM Composite and BRVM 10 are based on the leading global market indexes, especially the FCG index of the International Finance Corporation, a World Bank affiliate. The formula for the indexes takes into account market capitalization, transaction volume per session and transaction frequency. Only common shares are used to calculate the indexes.

    Composition of: BRVM 10.

    Former Composition

     

    New Composition

    1

    SONATEL SN

     

    1

    ECOBANK TRANS. INCORP. TG

    2

    ECOBANK TRANS.INCORP.TG

    2

    SONATEL SN

    3

    SAPH CI

    3

    SAPH CI

    4

    SITAB CI

    4

    SOGB CI

    5

    BOA BENIN BN

    5

    CIE CI

    6

    SGB CI

    6

    BOA BENIN BN

    7

    NESTLE CI

    7

    SDV - SAGA CI

    8

    BICI CI

    8

    SGB CI

    9

    CIE CI

    9

    PALM CI

    10

    SIVOA CI

    10

    FILTISAC CI

    The concept of liquidity also plays a key role in selecting securities for the BRVM 10.

    For each one, the average daily transaction volume in the three months preceding the quarterly review must not be less than the median daily transaction volume for all securities. Moreover, the transaction frequency must always be higher than 50%, and the security must be traded at least one out of two times during the three-month study period.

    The indexes are automatically generated by the BRVM trading system and circulated after every trading session. The BRVM 10 is also reviewed four times a year (first Monday of January, April, July and October).

    The BRVM Composite also after every new listing is reviewed so it can keep pace with the growth of the Regional Financial Exchange.

    d. Information about the market

    Information concerning the Bourse Régionale des Valeurs Mobilières (prices, volumes, dividend payments, financial statements of listed companies, etc.) is available via many channels, such as:

    Ø The official newsletter (Bulletin Officiel de la Côte - BOC) available at the end of every trading session at the BRVM head office, national branch offices and from brokerage firms;

    Ø The Quarterly Review available at the end of every quarter at the BRVM head office, national branch offices and from brokerage firms;

    Ø Information resellers with which the BRVM has signed partnership agreements, such as Reuters, and others to be announced;

    Ø Various private Web sites that distribute market information on their own initiative.

    I. CENTRAL CLEARING HOUSE

    The Dépositaire Central/Banque de Règlement S.A. (DC/BR) is a private firm independent from the BRVM with capital of 1,481,552,500 CFA francs (1527480.6275 £), 13.50% of this amount comes from WAEMU states, with the remainder distributed among brokerage firms, chambers of commerce and industry, sub-regional institutions and other private individuals and WAEMU companies.

    Mission

    The DC/BR is responsible for holding and circulating securities.

    This works for both issuers and brokers certified by the Regional Council for Public Saving and Financial Markets.

    It serves as the clearinghouse and can hold cash accounts for traders. The role of clearinghouse has been assigned to a commercial bank in the DC/BR organization.

    So the DC/BR has the following missions:

    1.1. Centralize the holding of securities accounts for members,

    1.2. Close market operations by organizing, for every brokerage firm, value for value compensation between securities bought and sold and settling balances resulting from compensation for market operations and product payments (interest, dividends, etc.) attached to ownership of the securities;

    1.3. Implement market protection funds in the event of a member's default.

    The DC/BR headquarter is in Abidjan. It is represented in every WAEMU member state by a national branch office (Antenne de Bourse).

    Fundamentally the DC/BR is caution because the securities are hold in accounts but they are dematerialised so they can be circulated and risks associated with storing and managing them are considerably reduced.

    Trading operations are closed electronically on D+5 (trading day plus five business days).

    The DC/BR has the latest year 2000 compliant computer equipment running operations management software called Depositary 2000 (securities account management and settlement- delivery operations) that is user friendly, powerful and compliant with international standards.

    The BRVM and DC/BR computer systems are connected via an electronic interface so data can be sent after trading sessions under maximum security and without manual intervention

    As a conclusion we can say that the essential points which arise from the presentation and the activities of the money market in general, and of the BRVM in particular, are:

    Strengths:

    We are faced with a regional stock exchange from which the actors come from the various countries linked within the Economic and Monetary Union of West Africa.

    From this regional particularity comes out the following elements:

    Ø Interconnection between the states within the framework of the financing of the companies.

    Ø The population is high, therefore the existence of a great capacity for absorption of the market.

    Ø A young market, therefore a strong potential of evolution.

    Ø The existence of a central agent and a bank of payment. - an organized market.

    Weaknesses:

    In spite of the regional character of the BRVM, we note:

    Ø An insufficiency of resources generated by the market.

    Ø - An insufficiency of speaker and emissions.

    Ø - A low level of transactions.

    Financing the company in the Market:

    Concerning the BRVM:

    A. Improvement of the actions of the public authorities and Authorities of the market

    Intervention of the authorities public and of the market

    a. The public authorities:

    b. Reinforcement of the working tool of the crempf.

    B. Guarantees reforms and tax policies

    a. The reform of the guarantee.

    b. The Tax policy

    C. Popularisation of the Stock Market Culture

    B. Improvement of the services of the BRVM:

    1) Reduce the tariffs:

    2) Ease of the procedure and the access condition:

    3) Innovative product development

    C. The rating

    A. Definition:

    `The financial notation or rating makes it possible to measure the quality of the signature of the borrower by technique of financial analysis and scoring.

    The agencies distinguish two types of notes: the traditional notation which one applies to the short-term loans (less than one year) or in the case of a long run issuing in the market and the other to the notation of reference (in the absence of emission) in the short run and long-term which measures the risk of counterpart that represents the borrower for an investor (note allotted to a debt of first rank). The financial notation offers to the investor reliable information on the risk of the credit'.

    (c) Source Pierre Vernimmen corporate finance

    B. Origin:

    Ø Dow Jones Industrial Average: May 1896

    Synthesized in one number the performance of 30 industrial values.

    Ø Moody's Investor service: 1900

    Created by John Moody's, a journalist having doubt about the capacity of the railway company to honour their incurring.

    Ø Caisse Nationale des Télécoms: 1975

    This organism started the rating in France.

    Ø Agusto & co.: 1992

    It is a Nigerian rating agency pioneer in this field but which act on the Nigerian stock exchange only.

    Ø Global Credit Rating: 1996

    A South African rating agency and which is now, the biggest one in Africa.

    The rating concern different actors:

    The issuers: the society issuing the bond.

    The issue: the quote shares themselves and also the financed project.

    On the majority of the stock market, companies are rated by an external agency (often compulsory) however lot of them (companies) are not subject to the rating. In this case, we are talking about the `Blue chips' here.

    Blue chips are the big capitalization in the market.

    ----

    `How to build a reliable relationship between the market and the investor'

    ----

    We described before the hypothesis for the lowering of the admission requirement in a case of the building of a new compartment like the alternext.

    For sure the new compartment will be more risky for the investor be we can secures it by an appropriate rating and watch over of the company financial statement.

    In order to facilitate the lookout of the companies we have to build a listing according to the size and the objectives of the company, so the need of ratings agency directly appears in this situation.

    The rating aim to appreciate the capacity of the issuers of the loan to honoured his commitment.

    Able to refund the bondholders in time and also to paid the interest.

    In the case of the BRVM a conference takes place in Dakar (Senegal) on the initiative of the CREPMF. The main topic was `The reform of guaranties and the introduction of the rating in the regional market'

    .

    C. Advantages:

    We can start by showing the political advantage from this statement; a will by the UMOA stats to destroy the informal sector which is almost 30% of the economy in some countries in this area.

    Case of the Ivory Coast:

    There is an initiative by the Ivorian Chamber of Treasure try to set up the process of normalized billing in order to secure the facility and to fight against the fraud.

    The SME's represent a biggest part of the economy in those countries.

    To have a real transparency in their activity will help the state the market and also the company.

    We are going to develop three axes concerning the rating and his utilities for the:

    - SME's:

    They aimed to attract a new source of fundraising, and also to diversify their incomes.

    It is also a marketing tool that they can send to their partner.

    To compare their own performs to competitors.

    A quality tool enable the SME's to improve their business efficiency, it enlighten strong and weakness and also gave a new statement about the company strategy.

    - Investors:

    Identified the SME's able to fulfil their investment requirements.

    That provide to them a tool to evaluate companies, and also which point out the quality of the information gave by the company. Follow the situation of SME's, which have interest in the market and also how they manage their finance.

    - Financial sector

    A better access to everybody thanks to the Internet (free website access), broadcasting of detailed information.

    `The rating is for sure a tool for the public utility'.

    It is important to notice that the rating is before everything an `OPINION' it is not sale, buy or hold order.

    The notation is developed under those followings principles:

    Ø A quantitative and qualitative analyses, concerning keys financials ratio.

    Ø A subjective analyse of the corporate strategy,

    Ø A set up of an operational process,

    Ø Analyse of the corporate board of director,

    Ø Analyse of the competitor,

    Ø And the regulatory environment.

    The mark from that is predictive.

    The models based on the quantitative method are for the short term.

    Only the structural modifications are considered. Are not well thought-out, economical cycle and a cyclical variation

    The difference between the financial analyst and a rating analyst is that the first one uses only public information although the second use both public and private information.

    D. The initiative to be rated:

    This rating enterprise can be required by the issuers or can be clamp by a rating agency in order to built a relation.

    One time the relation is institute the company must be constant in the share of the information.

    The financial analyst formulates a judgment on the corporate worth and the rating analyst on the corporate risks illustrates by a mark on a normalized scale and a perspective completes every mark.

    In the case of the UMOA area, it exist several IMF rating agency.

    A framework of a rating process:

    The G.I.R.A.F.E Method by planet finance.

    Aim: evaluate the performance and the institutional risk.

    Governance: Effectiveness of the ownership structure, coherence in the strategies etc...

    Interview the board of director's members.

    Information: Evaluate the availability and accuracy of the information.

    Risks managements: If the companies have an appropriate identification on the risk related to

    their work.

    Activities and Services: Quality of management of the services.

    Financing and liquidity: Capital structure, financing strategies etc...

    Efficiency and profitability: Is the financing strategy sustainable or in a short-term strategy.

    General conclusion

    With the creation of the UEMOA area, we attend free movement for the floating asset including a freedom of placement of titles on an integrated money market gathering the Member States of the Union sharing same currency, the FCFA.

    However, in spite of the creation of the BRVM which aims to contribute to the diversification of the financial sector, to mobilize the long resources necessary to the financing of the production and the investment of the companies and finally to support regional integration, we note a lack of dynamism of the stock market

    ----

    "How to make the BRVM more effective for the financing of the companies in UEMOA? "

    ----

    At the end of our study, we can note like strong points that the BRVM supported:

    Ø New financing offered to the companies.

    Ø An increase in the resources mobilized by the companies

    Ø A geographical diversification of the issuers and investors

    Ø Reduction of the costs of financial intermediation

    But this framework favourable to the development of the companies remains disturbed by the following weak points:

    Ø The insufficient number institutional investors;

    Ø The limited number of products offered by the BRVM;

    Ø The market that is not very liquid.

    Ø Conditions of introduction on the market;

    Ø An unstable political situation;

    Ø Non implication of the governments in the development of the market;

    Ø The not harmonized taxation and misses it suitable legal device,

    Ø Too constraining guarantees;

    Ø Lack of stock exchange culture of the populations;

    Ø Lack of dynamism and professionalism of the actors of the market;

    Ø Ignorance of the stock exchange market of the UEMOA by the other money markets;

    Several actions have to be taken for a true revival of this money market and concern mainly:

    Ø The diversification of the products offered by the stock exchange market and the widening of the targets;

    Ø The effective organization of the money market and the revision of the conditions of access;

    Ø The perception of the BRVM like structure of saving and the contribution of the official institutions to the revival of the market and the political stability of the area;

    Ø The harmonization of the taxation and reforms it guarantees

    Ø The actions of development of the stock exchange culture and promotion of the BRVM inside as outside zone UEMOA;

    Indeed, the opening of a third compartment which would have as a target the SME's, would have as an advantage the diversification of our products and services but also the widening of our targets, and to make the market more liquid.

    Moreover, in order to respect the international standards, a separation of the actors (public and private poles) should allow a better management of the operations.

    Furthermore, one revision of the conditions of access is essential to make it possible more companies to have recourse to the market, and a collaboration with the banks and establishments of saving which do not have the same policy of retrocession of the saving collected near the agents with capacity of financing should clarify the transmitters and investors on the role of each actors and to harmonize the strategies which are more complementary than concurrent.

    Lastly, the BRVM constituting an adequate response of the Member States of the UEMOA to the challenges of globalisation, by the development assistance and with the growth at lower cost of the companies installed on their respective territory, a greater implication of the States in the process of privatisation should make it possible to accommodate a greater number of companies to the listing, but also a revision of the regional taxation and system of the guarantees.

    To finish, actions of promotion, formation and information must be undertaken in order to popularise the stock exchange culture and to allow the companies, whatever is their size and their branch of industry, to become aware of the tool of financing which the BRVM represents.

    Bibliography

    1) BRVM 2004, l'Année Boursière, Abidjan, IMPRISUD

    2) BRVM 2005, l'Année Boursière, Abidjan, IMPRISUD

    4) BRVM 2005, Revue trimestrielle numéro 26, Abidjan, IMPRISUD

    5) BRVM 2005, Revue trimestrielle numéro 27, Abidjan, IMPRISUD

    6) BRVM 2005, Revue trimestrielle numéro 28, Abidjan, IMPRISUD

    7) BRVM 2005, Direction des opérations de marché, données statistiques Abidjan

    8) BRVM 2006, Le règlement général de la BRVM, Abidjan

    9) CREPMF 2006, Le règlement général du CREPMF, Abidjan

    10) BRVM, http://www.brvm.org

    11) CREPMF, http://www.crepmf.org

    12) Euronext/Alternext, http://www.euronext.com

    13) London Stock Exchange/ AIM www.lse.com

    14) African Development Report published by African Development Bank

    15) An economic history of West Africa, A.G. Hopkins

    16) Ivory Coast the challenge of success

    17) Multinationals and Mal development: Alternative development strategies,

    18) Multinationals and development in Black Africa

    19) Afrik.com

    20) Us Trade and Investment with Sub Sahara Africa, third Edition

    21) World Bank website

    22) World Bank report on the rating agencies






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