3. 7. DATA
INTERPRETATION
3.7.1. Population agree on
the issues discussed in this show related to the real population concerns
While collecting data on the
ground respondents agree that listening the program drives them to understand
some problems they face with especially in rural areas regarding lack of
production in farming.
A 21 year old boy noted that: «I agree that this
program is related to rural population real life, it reaches rural areas where
they discussed different issues concerns our daily living.» This
young boy told me that he is well satisfied because the program tackle issues
of what they face in their everyday life, especially some techniques to improve
the production of their domestic animals.
He added that different subject relating to the rural
community, and it helps us to imitate what other people did on the way of
development.
A 40 old woman a mother of four stated that: «The
Habwa Ijambo program is focused on our daily activities such as family
planning, the health insurance scheme and savings; all themes discussed in
program tackle mainly on what we want to hear. What they debate on is
sufficient.» This lady I talk to her and strongly show me the
difference of how she lives nowadays comparing to last four years where she did
not start to listen in the program, she said that in past four years she didn't
know some techniques relating to family pallning, she told me that following
listening the program she took a strong decision to never give again birth due
to the lesson she got from the program, where she got lesson from other people
who are now living miserably due to a large family comprising with many
children.
3.7.2.Advanced reasons for
the respondent's confidence in the program
A large part of respondents set some clear examples which
indicate that this program impacts on populations' everyday's life. For
instance they talk about this program incites them in developing their
traditional ways of saving and investing in micro projects for example
cultivate some plants which they shall sell on the market, not forgetting save
food for the family.
They added that they got knowledge which helps them in
everyday's life, for instance in getting new techniques of move towards new
life in social and economic part.
Many of them argued on a common reason that radio can help in
solving their problems once exposed.
This will helped us to know how
people if really this show is important for them and evaluate if really issue
discussed in the show are related to their concerns and the contribution of the
program in population real life.
A 36 old father of four, a farmer and a photographer commented
that: «This program is very helpful to the local community because it
tackle on our concerns such as the problem of the increase of the contribution
of health insurance scheme, we believe in the program because it teaches us how
we can develop ourselves basing on what other people has achieved, and this
inspire us a lot because we always learn so many things in the program such as
the use of modern farming method to boost our production.»
In his statement he told me that the program has
revoulutionalized the way they think, because before they didn't know well the
role of paying health insurance contribution, but now they know it's
function.
The above statement shows that Habwa Ijmbo program's audience
have been convinced to adopt different programmes the government has set.
But he added that the lack of financial means is a main barrier
to achieve all things they listen from the program.
A 19 year old cultivator said that he believe in the program,
because it aired people's views on how they practice different techniques they
did to develop themselves.
He pointed out that: «I remember well the program's
jingle when starts I use to listen to a man who said that he owns a couple of
hens and pigs, it is not a dream you can achieve this.»
Listening to the program he explored different techniques to
boost their crop production, for the reason that other people who lives in
other regions have take up skills to increase their own production by passing
on air this lesson it incites others who faces this problem to get the expected
solution
He added that: «It's clear imitating what other
people did through the channel of the radio program and take them practicing it
in our respective village, such as modern farming.»
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