WOW !! MUCH LOVE ! SO WORLD PEACE !
Fond bitcoin pour l'amélioration du site: 1memzGeKS7CB3ECNkzSn2qHwxU6NZoJ8o
  Dogecoin (tips/pourboires): DCLoo9Dd4qECqpMLurdgGnaoqbftj16Nvp


Home | Publier un mémoire | Une page au hasard

 > 

The evaluation of the use of CSR strategy in the tunisian banking sector: STB as a case study

( Télécharger le fichier original )
par Sonia Raouafi Melki
Institut Supérieur des Etudes Appliquées en Humanités de SbeàŪtla Tunisie - Licence appliquée en Anglais des affaires 2010
  

précédent sommaire suivant

Bitcoin is a swarm of cyber hornets serving the goddess of wisdom, feeding on the fire of truth, exponentially growing ever smarter, faster, and stronger behind a wall of encrypted energy

Introduction

In recent years, the number of natural catastrophes affecting human lives worldwide has continuously grown. In the mean time, fighting for human rights and global welfare is arising as often as ever. Corporate social responsibility (CSR) has risen internationally as one of the key elements of defining Conscientious business practices.

While the subject of CSR has been widely studied for decades, no single definition can be found. Corporate Social Responsibility is considered as the building of positive measures on the basis of the three dimensions, social, economic and environmental responsibility, aiming towards achieving equilibrium between economic, environmental and social welfare to obtain a sustainable bank development.

Historically, banks have often been the object of dissatisfaction, distress and critique, especially by customers through economic challenging circumstances. Today, however, banks have risen to be advocated for environmental and social responsible practices. In addition to funding ethical causes, banks have begun to carry responsibility in denying funding for doubtful projects. Through rejecting some contracts, banks can obtain more business from highly regarded customers who are conscious of the gained good reputation.

An increasing amount of customers are choosing their banking institutions according to which actions the banks do not participate in. So, CSR strategy is used fundamentally as a synonym for sustainable economic, social and environmental responsibility.

Through the comparison between the CSR main bases and principles and the Tunisian banking and financial laws and after our brief study of the STB and its strategies, we deduce that Corporate Social Responsibility is feasible and profitable for this bank, its shareholders

and clients. Furthermore, according to the Tunisian Financial and banking law, this strategy is applicable and we didn't find any law that bans any Tunisian bank to adopt it.

My research aims to shed the light on CSR as a newly- adopted strategy and its effects on the banking sector as a new procedure that can achieve the success of any financial institution and enhance the attractiveness of a larger number of customers and clients achieving their satisfaction. In addition, my project aims to focus on the ethical and environmental role that CSR tries to make a principle in the managerial process.

I've divided my research into three major parts. The first part focuses on four main categories; CSR, CSR in banking and its impacts, banking and financial system in Tunisia and the evaluation of CSR on STB. The second part is the research methodology in which there is a description of the subject, the data collection, and the procedure. Then, comes the last part which is the results and discussion in order to find a foundation for the study.

Chapter 1: Literature Review

1.1 CSR: Definitions

It is generally known that the concept of a company or corporation and even business

itself cannot be separated from society. Corporate Social Responsibility (CSR) is also called, corporate citizenship, social performance or sustainable responsible business. It is a management process which has no precise definition, but it generally aims to improve the quality of management and help the company to be socially responsible and committed by

incorporating social and environmental concerns in business and its operations. The nature and implementation of CSR depend on countries, societies and companies.

The following are some definitions of CSR:

* Wikipedia (September, 2007) defined corporate social responsibility (CSR) as «a concept whereby organizations consider the interests of society by taking responsibility for the impact of their activities on customers, employees, shareholders, communities, and the environment in all aspects of their operations. This obligation is seen to extend beyond the statutory obligation to comply with legislation and sees organizations voluntarily taking further steps to improve the quality of life of employees and their families as well as of the local community and society at large.»

* "The corporate act of giving back to the immediate and wider community in which organizations carry out their business in a manner that is meaningful and valuable and relevant to that community» (Ajala, 2009) .

*CSR is a way for the companies to reach out to their host communities by positively impacting on their environment» (Ogungbayi, 2009).

*CSR is a way of saying `thank you' to the environment in which they operae and a way of also showing a sense of belonging to the society at large» (Akinloye, 2009).

*The World Business Council For Sustained Development says: «CSR is the continuing commitment to business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large».

précédent sommaire suivant






Bitcoin is a swarm of cyber hornets serving the goddess of wisdom, feeding on the fire of truth, exponentially growing ever smarter, faster, and stronger behind a wall of encrypted energy








"Un démenti, si pauvre qu'il soit, rassure les sots et déroute les incrédules"   Talleyrand