CHAPTER IV. DATA ANALYSIS
AND INTERPRETATION
4.1. Introduction
This chapter deals with the analysis and interpretation of the
data, discussion of the major findings of the study and their interpretations,
percentages and frequencies were used as means of analyzing and interpreting
the data.
This chapter thus examines the empirical evidence and
establishes the ground up on the research questions were answered before
drawing conclusion. The analysis was made on the responses of 30 respondents
from urwibutso enterprise. The responses were analyzed and interpreted to draw
conclusion. The data were therefore presented in the form of descriptive,
statistical tables and percentages. This chapter is composed of two sections:
the first section highlights the profile of urwibutso enterprise while the
second section attempts to analyze data collected, interprets it and presents
the various findings from the research in form of answering research
questionnaire in order to relate it with the study objectives and
hypothesis.
4.2. Presentation of
urwibutso enterprise
After identifying and locating geographically urwibutso
enterprise, we will analyze its mission, its objectives, its historical, its
evolution, its organization and its management, then its role on Rwandan rural
development especially around it.
4.3. Urwibutso enterprise's historical and evolution
Urwibutso enterprise started in 1983 by a young and dynamic
SINA Gerard with one employee as compared to 421 employees today. It uses local
human capacity and resources to develop business which now benefits over 3000
families. Urwibutso means something to remember. The started with a small shop
located half way the journey to Ruhengeri or current Musanze and the bakery
started working in 1985 at Nyirangarama.
At first SINA Gerard offered free beef stews and bread to
travelers and drivers with the aim of allowing them to taste his products.
Later in 1993 after 10 years in business experience, SINA Gerard legally
registered his business under the name of URWIBUTSO delivered from people who
taste his beignet or andazi.
At embyonary stage, war and 1994 genocide disturbed the
commercial activities of enterprise during two years. In 1996, the enterprise
diversified its activity portfolio and is oriented towards agro pastoral
activities (passion fruits, banana and pineapple, red and yellow pepper, cattle
farming, pig). In 1998, as producer of great quantity of fruits particularly
passion fruit, commercialized at a weak price on national market, the producer
has taken a decision of introducing his proper little unit of production of
commercialized juice under the mark «AGASHYA».
In 1999, the carpentry workshop opened in urwibutso with the
major aim of developing skills of the local people engaged in carpentry.
Enterprise urwibutso provided trainings to over 200 workers in carpentry
workshop. Today carpentry workshop competes with other companies once there is
bidding for any market nationally and many occasions, they have been
successful.
In 2002, the enterprise began the production of banana beer
called «AKARUSHO» and the conditionnement of natural honey.
In 2003, the enterprise introduced on the market red and yellow
pepper called «AKABANGA»
In 2004, the enterprise began the construction and public works
activities.
In 2006, Mr. SINA Gerard received award in Frankfurt.
In 2007, the business of Urwibutso enterprise was certified by
the International Standard Organization (ISO) hinged on achievement of adding
value to local raw agricultural products such as fruits and vegetables.
The major focus however, was to produce and process organic fruit
and vegetable product in Rwanda.
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