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Organisation de la fonction marketing au sein d'une administration publique: application au ministère des relations extérieures du Cameroun (minrex)

( Télécharger le fichier original )
par Boris D. SOUOP KAMGA
Institut des Relations Internationales du Cameroun (IRIC) - Master 2 Relations Internationales spécialité Marketing International 2009
  

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BIBLIOGRAPHIE

A - OUVRAGES GENERAUX

n Butler P., Collins N. (1995), «Marketing public sector services: concepts and characteristics», in Journal of marketing management, 11(1-3), pp: 83-96.

n Charrionn F. (2006), Les politiques étrangères : ruptures et continuités, Paris, La documentation française, p115.

n Cherington Paul T. (1920) The elements of marketing, Macmillan, New York.

n Common Richard, Flynn Norman, Mellon Elizabeth (1993) Managing public services: competition & decentralisation, Butterworth-Heinemann, Oxford.

n Connolly M. (1991), Editorial: marketing, Public money and management, 11(2), pp5-6.

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n De Quatrebarbes Betrand (1996) Usagers ou clients ? Marketing et qualité dans les services publics, Les éditions d'organisations, Paris.

n Debray R (1984), La puissance et les règles. Paris, Dallima

n Drucker P.F. (1954), The practice of management, Harper and Row, New York;

n Drucker Peter F. (1954) The practice of management, Harper and Row, New York.

n Dunleavy Patrick, O'Leary Brendan (1987) Theories of the state: The politics of liberal democracy, MacMillan, Basingstoke.

n Glaser, Barney G., Strauss Anselm L. (1967) The discovery of grounded theory: Strategies of qualitative research, Wiedenfeld and Nicholson, London.

n Hermel Laurent, Romagni Patrick (1990) Le marketing public, Une introduction au marketing des administrations et des organisations publiques, Economica, Paris.

n Hirschman Albert O. (1970) Exit, voice and loyalty: responses to decline in firms, organisations and states, Harvard University press, Massachussetts.

n Kotler et al, (2006), Marketing Management, 12è éd. Paris, Pearson Education Inc. Coll. Nouveaux Horizons, p6

n Kotler Philip (1972) Marketing management, 2nd ed., Prentice Hall, Englewood Cliffs.

n Kotler Philip (1982) Marketing for non profit organizations, 2nd ed., Prentice hall, Englewood Cliffs.

n Kotler Philip, Wong Veronica, Saunders John, Armstrong Gary (2005) Principles of marketing: European edition, 4th ed., Pearson education limited, Harlow.

n Laufer R., Burlaud A. (1980) Management public. Gestion et légitimité, Dalloz Gestion, Paris.

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B - ARTICLES

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n Butler Patrick, Collins Neil (1995) Marketing public sector services: concepts and characteristics, in Journal of marketing management, 11(1-3), 83-96.

n Butler Patrick, Collins Neil (1996) Strategic analysis in political markets, in European journal of marketing, 30(10/11), 32-44.

n Clarke John (2006) Consumers, clients or citizens? Politics, policy and practice in the reform of social care, in European societies, 8(3), 423-442.

n Connolly Michael (1991) Editorial: marketing, Public money and management, 11(2), 5-6.

n Djelic Marie-Laure (2004) L'arrivée du management en France : un retour historique sur les liens entre managérialisme et Etat, in Politiques et management public, 22(2), 1-17.

n Dunleavy Patrick, Hood Christopher (1994) From old public administration to new public management, Public money & management, 14(3), 9-16.

n Dwyer Robert F., Schurr Paul H, Oh Sejo (1987) Developing buyer-seller relationships, in Journal of marketing, 51(2), 11-27.

n Egan John (1999) Political marketing: lessons from the mainstream, in Journal of marketing management, 15(6), 495-503.

n Henneberg, Stephan C.M. (1996) Second conference on political marketing, in Journal of marketing management, 12(8), 777-83.

n Jaworski Bernard J., Kohli Ajay K. (1993) Market orientation: Antecedents and consequences, in Journal of marketing, 57(3), 53-70.

n Kaplan Andreas M., Schoder Detlef, Haenlein Michael (2007) Factors influencing the adoption of mass customization: The impact of base category consumption frequency and need satisfaction, in Journal of product innovation management, 24(2).

n Kotler P., Levy S. J. (1969) «Broadening the scope of marketing», in Journal of marketing, 33(1), pp. 10-15

n Kotler Philip, Levy Sidney J. (1969) Broadening the scope of marketing, in Journal of marketing, 33(1), 10-15.

n Lamarche Thomas (1998) Développement du marketing et recomposition du service public, Sciences de la société, 43, 49-66.

n Lamb C. W. (1987), «Public sector marketing is different», in Business Horizons, 30(4), pp56-60.

n Lamb Charles W. (1987) Public sector marketing is different, in Business Horizons, 30(4), 56-60.

n Laufer Romain (1976) Le marketing du service public, in Revue française de gestion, 7(6), 72-86.

n Levitt T. (1960), «Marketing myopia», in Harvard business review, 38 (4), 26-44, pp173-81

n Levitt Theodore (1960) Marketing myopia, in Harvard business review, 38 (4), 26-44, 173- 181.

n Lock Andrew, Harris Phil (1996) Political marketing - Vive la difference!, in European journal of marketing, 30(10/11), 21-31.

n Louppe Albert, Hermel Laurent (2002) Marketing et situation de crise, in Revue française du marketing, 186(1), 5-21.

n O'Cass Aron (1996) Political marketing and the marketing concept, in European journal of marketing, 30(10/11), 37-53.

n O'Shaughnessy Nicholas (2001) The marketing of political marketing, in European journal of marketing, 35 (9/10), 1047-1057.

n Olinga A.D., (2009), Propos sur l'inertie, Yaoundé, Editions CLE, pp11-25.

n Olinga, A.D. « L'intelligence de l'inertie », in Patrimoine, Mensuel de la culture et des sciences sociales, Yaoundé, n°0064, février 2006, pp.10-11 ;

n Panorama complet de l'économie » in Marchés Africains, Numéro spécial Cameroun, Hors série N°11

n Pegnato Joseph A. (1997) Is a citizen a customer? In Public productivity and management review, 20(4), 387-394.

n Pr Bruno Bekolo-Ebe, «La crise, l'Afrique et le grand marchandage », in Cameroon Tribune,
N°9260/55459 du 6 Janvier 2009 pp26-27 et « Retour à la politique des grandes ambitions.

n Pr. Bruno Bekolo-Ebe, in Cameroon Tribune du 13 Avril 2009, interview p4 ;

n Rathmell John M. (1966) What is meant by services?, in Journal of marketing, 30(4), 32-36.

n Rust Roland T., Ambler Tim, Carpenter Gregory S., Kumar V., Srivastava Rajendra K.

n Scrivens E. (1991) «Is there a role for marketing in the public sector?», in Public money and management, 11(2), pp17-23.

n Scrivens Ellie (1991) Is there a role for marketing in the public sector?, in Public money and management, 11(2), 17-23.

n Stewart J., Ranson S. (1988), «Management in the public domain», in Public money and management, 8(1/2), p15

n Stewart John, Ranson Stewart (1988) Management in the public domain, in Public money and management, 8(1/2), 13-19

n Stewart John, Walsh Kieron (1992) Change in the management of the public sector, in Public administration, 70(4), 449-518.

n Vargo Stephen L., Lusch Robert F. (2004) Evolving to a new dominant logic for marketing, in Journal of marketing, 68(1), 1-17.

n Vigoda Eran (2002) From responsiveness to collaboration: governance, citizens, and the next generation of public administration, in Public administration review, 62(5), 527-540.

n Walsh K. (1991), «Citizens and consumers: marketing and public sector management, Public money and management», in European journal of marketing 11(2), pp9-15;

n Walsh K. (1994), «Marketing and public sector management», European journal of marketing, 28(3), pp63-71.

n Walsh Kieron (1991) Citizens and consumers: marketing and public sector management, in Public money and management, 11(2), 9-15;

n Walsh Kieron (1994) Marketing and public sector management, in European journal of marketing, 28(3), 63-71.

n Weld Louis D.H. (1917) Marketing functions and mercantile organizations, in American economic review, 7(2), 306-318.

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