Fond bitcoin pour l'amélioration du site: 1memzGeKS7CB3ECNkzSn2qHwxU6NZoJ8o
  Dogecoin (tips/pourboires): DCLoo9Dd4qECqpMLurdgGnaoqbftj16Nvp

Home | Publier un mémoire | Une page au hasard


Wine education in the wine country

( Télécharger le fichier original )
par Gildas L'HOSTIS
Ecole Supérieure de commerce de Dijon - Mastere spécialisé Commerce Internationale vins et spiritueux 2011

précédent sommaire suivant

Bitcoin is a swarm of cyber hornets serving the goddess of wisdom, feeding on the fire of truth, exponentially growing ever smarter, faster, and stronger behind a wall of encrypted energy



1. Changes in consumption patterns 3

2. Wine tasting and the expert role 4

3. Wine in France : a quick history of sommellerie and wine education 6

3.1. A quick sommelier history 6

3.2. Wine education and consumers 7

4. Wine training an important issue 9

To develop revenue 9

5. A snapshot of wine education through 5 different countries (public educational system. Vocational diplomas) 12

5.1. Australia 15

5.2. USA 16

5.3. England 17

5.4. Spain 17

5.5. Focus on the French wine educational system 20

5.5.1. Sommelier courses 22

5.5.2. Non sommelier courses, hospitality 24

5.6. Outcomes 28

6. Students in hospitality school and wine consumption 33

6.1. Young people and wine consumption 33

6.2. Hospitality students and wine consumption 35

7. Importance of continuing education 40




Wine has always played an important social role in France and with more than two thousand years of wine history, the beverage has always been at the core of French culture. «French wines express a whole range of social relations that refer to a complex and dynamic set of meanings and value» (Demoissier 2005). French people think of wine as something which can't be separated from their own culture. Roland Barthes in «Mythologies» wrote that «The French nation considers wine as a possession and as a totem drink». Wine and fine dining have always been inseparable parents, French gastronomy having been the reference in the world for a long time.

French people have always seen wine as a crucial drink and not only a beverage which quenches one's thirst. Wine is tightly linked to religion and also medicine. In the nineteen century doctors considered wine as good for health (Wolikow 2011), a consensus far from the classic debates which fuel controversy today in France.

The wine market as wine history is not static and constantly evolves. Development should also be the case for wine education and should meet customers and professionals' expectations. Wine sales in restaurants have increased constantly in the recent past and customers tend to have a better knowledge about wine.

A lot of countries now produce outstanding wines and France has to compete with very dynamic foreign markets, where French wines are not necessarily considered as the best. Therefore education should be a way to highlight a wine producing country and should be as important as the wine culture in that country.

The main goal of this study was to compare the French wine educational system (public programmes taught in hospitality schools) with some other countries around the world (US, UK, Spain and Australia). This research also tried to find out whether it was possible or not to derive some positive aspects from these others countries and include them in the French system.

Does France place enough emphasis on wine education? What place do foreign countries give to wine education?

Another important aspect of this study was to find out if French hospitality schools give enough room to wine education in France considering the revenue generated by the beverage's sales in restaurants. Also highlighted were the hospitality students' concerns about wine courses

Recommendations are given at the end of the study. What can be improved in our wine education system?

Some poor studies have been conducted on this topic previously. This professional thesis is only a snapshot of wine education in France and in four different countries and does not cover all aspects of wine education. It mainly focuses on public educational systems. Further studies need to be carried out to assess the impact and the relevance of private wine education on the development of sommelier jobs.

Conclusions reflect a personal analysis done on the topic with information gathered during the research. As a result, outcomes can't be considered as a consensus around wine education and does not necessarily express professionals' point of views.

précédent sommaire suivant

Bitcoin is a swarm of cyber hornets serving the goddess of wisdom, feeding on the fire of truth, exponentially growing ever smarter, faster, and stronger behind a wall of encrypted energy

"Enrichissons-nous de nos différences mutuelles "   Paul Valery