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Wine education in the wine country

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par Gildas L'HOSTIS
Ecole Supérieure de commerce de Dijon - Mastere spécialisé Commerce Internationale vins et spiritueux 2011
  

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5.6. Outcomes

USA

It is at a first sight, difficult to find a positive aspect in the public wine education system in USA. Indeed, there is no specific framework for wine education, even if at the top level the Master of Wine or the society of wine Educators plays a great role in wine knowledge development. On the other hand (possibly due to the fact that USA is a huge country with a high density of population) there are numerous sommelier associations, which can't help but draw up homogeneous programmes and find a consensus around the wine syllabus. However and even if the time dedicated to wine education is not for the moment important, René Roger (Teacher at the Lausanne Hotel School and at Washington State University) has noticed that the American sommeliers are really good at wine selling as they are probably more aware of customers' expectations than French professionals. He also considers that sometimes the French sommeliers do not focus enough on guest's needs. Paradoxically and even if there is no specific programme for wine training, one positive aspect in US is that it seems to be easier to get a sommelier job even if employees don't have a previous hospitality background. Things are less rigid than for the French system and it is easier to change from a job to another.

Spain

Spain is maybe closer to the French system and wine courses are clearly included in all vocational programmes even if there is apparently no programme dedicated to sommellerie only. However and if Spain does not offer a sommelier syllabus, the word «sommellerie» is clearly written on the Grado superior curriculum and students have five hours of courses (compulsory) in their programme. Further studies need to be implemented to find out if the courses clearly lead to a good wine comprehension at the end of the courses and therefore if students become confident enough when selling wine at the restaurant.

Australia

Regarding Australia and according to Clive Hartley (Senior Head Teacher, Food & Beverage/Event Management in TAFE, Sydney), the country still offers very few wine courses through the mainstream. However, there are some clear elements which demonstrate that wine education takes a more and more important place in the syllabus. Oddly, wine courses are elective and anyone can do a hospitality programme without speaking about wine during the studies. However, the first sommelier courses have been implemented in Sydney and that can be considered as an important step for a country which wants to play a major role amongst the most important wine producing countries. Clive Hartley also points out that «students often come back to school to pick up wine courses while they are working in restaurants, and they mainly take internationally based programs (WSET) as they consider their Australian knowledge is good enough. Australians generally travel around to wines regions and also go to numerous wine tastings to pick up their knowledge in this area»

UK

In England, the country where the WSET arose, and where wine consumption is still increasing it appears that wine education is not clearly integrated in hospitality programmes. According to Arnaud Goubert, Head Sommelier at the «Manoir aux Quat Saisons» (two star restaurant in Oxford), that is one of the reasons why so many French sommeliers are now employed in UK. In 2010 Christopher Delalonde was awarded the «Best sommelier of England», the second place taken by another French, Johann Jousselin.

Legal drinking may be seen as a curb in the development of wine education and the lack of waiting culture is probably a second important element which could have a negative impact on the wine apprenticeship. Moreover, England is not really a producing country (even if there are now vineyards in the south of the country) and increasing wine sales are probably not seen as a priority.

However and as noticed above, wine consumption is increasing significantly, people are becoming more and more wine educated and a lot of outstanding English sommeliers are Master of wine or even have been awarded Best Sommelier of the World (such as Gérard Basset) . As in many countries the main issue is probably not to have outstanding sommeliers (England already has good sommeliers) but to train people who are more likely to sell wine in traditional restaurants (everyone is not supposed to become a master sommelier)

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