IV.1.5.2. Radio listening frequency
The radio listening frequency is as follows :
10%
13% 11%4% 7 days a week
5 days a week 2 days a week
62%
Once a week Rarely
Graphic 24: Radio listening frequency Source :
Survey data, 2020
This graph breaks down the individuals who listen to the radio
by listening frequency, as follows:
- 62% listen to the radio 24/7 ;
- 11% listen to the radio 7 days a week ; - 04% listen to the
radio 5 days a week ;
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- 10% listen to the radio once a week; - 13% listen to the radio
rarely.
IV.1.5.3. Breakdown by radio listening hours
This graph shows the hours during which respondents listen to the
radio.
29%
7%8%
24%
32%
5H-6H
6 am-8am
6 p.m.-8 p.m.
Other (s) to be specified)
Rarely
Graphic 25: Distribution according to the hours of
listening to the radio Source : Survey data, 2020
While among the respondents who listen to the radio, 29%
prefer the period from 6 p.m. to 9 p.m., 24% opt for the period from 6 a.m. to
8 a.m. while 32% listen to the radio from 5 a.m. to 6 a.m. However, the lowest
rates concern individuals who listen to the radio during other time slots and
those who listen to the radio infrequently, which represent 07% and 08%
respectively.
IV.1.5.4. Breakdown by radio channels listened to
This graph shows the radio frequencies most listened to by
respondents as follows:
13%
19%
27%
9%
32%
JAM
RFI
Radio Côte Ivoire
Al Bayane
Other specify)
Graphic 26: Breakdown by radio channels listened to
Source : Survey data, 2020
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Among respondents who listen to the radio, 32% prefer to listen
to RFI, 27% opt for Côte d'Ivoire radio, 13% choose Al-bayane radio, 09%
for JAM radio while 19% have chosen other radio channels.
IV.1.6. Analysis of the press audience
IV.1.6.1. Familiarity with the press
The graph below shows the proportion of respondents who read the
press.
50% 50% Yes
No
Graphic 27: Familiarity with the written press
Source : Survey data, 2020
We see a parity between people who read the print media and those
who do not.
IV.1.6.2. Most read newspapers
Below are the newspapers most read by respondents :
2%
27%
17%
2%
52%
Fraternité Matin Notre voix Soir info
Le patriote Supersport
Graphic 28: Distribution of the target according to
the most read newspapers Source : Survey data, 2020
Among the respondents who read the newspapers, 52% prefer
Fraternité matin while 27% read Super-Sport, 2% opt for Notre Voix, 17%
for Soir info and 2% for Le Patriote.
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IV.1.6.3. Most read magazines
Below are the magazines most read by respondent :
64%
2% 2%
32%
Gbich
PME MAG Allo police Jeune Afrique
Graphic 29: Breakdown of the target according to the
most read magazines Source : Survey data, 2020
Among those questioned who read magazines, 64% read Jeune
Afrique against 32% who read Gbich, while Allo police and PME magazines each
occupy 2%.
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IV.1.7. Interpretation of questionnaire results
To carry out our analysis, we will take into account the
aspects that emerge from reading the different graphs.
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