IV.3.1. PESTEL analysis
We carried out the analysis of the macro-environment through a
three-step methodology. First, we listed all the influencing factors using
available data such as the Press, Internet, brainstorming, economic
intelligence or foresight. We then grouped them together to identify structural
trends. This analysis did not stop at a simple list, it defined the factors
most impacting on the activity.
In general, all the variables that influence a business do not
have the same importance over time. We classified these factors using a table
and measured their impact more or less strong on a scale of 1 to 5 according to
our requirements.
Finally, we determined whether these trends have a positive or
negative impact on the structure by generating macro-environmental
opportunities and threats. We have summarized them in a double-entry matrix
shown below.
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Board 2: PESTEL matrix
|
POSITIVE ASPECTS
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NEGATIVE ASPECTS
|
|
Political
environment
|
The efforts made by the
government in the process of national reconciliation and the
decentralization of public power improve transparency and equity between the
forces of the nation, thus promoting a good business climate.
|
The political tensions in the run-up to the presidential
elections create a climate of uncertainty over national economic activity as
well as that of the PLC if we consider the snowball effect.
|
|
Economic environment
|
The response plan against covid- 19, which provides for a
budget of FCFA 1,700 billion, could slow the spread of the virus and
thus mitigate the economic
consequences of the pandemic
avoiding any recession in GDP.
|
Risk of economic crisis because
of covid-19 according to
the
Ministry of the Economy and
Finance, which forecasts a
recession of 7% to 50% of the level
of global activity.
|
|
Environment Sociological
|
The preponderance of languages
as a tool for social and
professional integration is
increasingly more important
therefore a growth opportunity for
CLP.
|
Modification of the consumption habits of populations in a
health
crisis, opting more for basic
necessities.
|
|
Technological environment
|
Very few barriers to access to innovations promote the
transfer of technology between nations with high technological potential and
those with low potential.
|
The growing role of applications
promoting distance learning
which tends to make language
training establishments obsolete.
|
|
Ecological factors
|
Locating industries outside of residential cities in specific
areas reduces the risk of pollution to populations.
|
The destruction of the forest
accelerates the tendency to
desertification and thus a
decrease in rainfall, the
effects of which on the climate are already being felt.
|
|
Environment Legal
|
The creation in 2013 of the high
authority of good
governance
ensuring a mission of prevention
and fight against corruption
promotes an atmosphere of
credibility of justice and
business.
|
Poor performance of the country in terms of the fight against
corruption. The country is
ranked 106 out of 180 countries
in 2019, falling by 1 point
compared to 2018.
|
Source : Student, 2020.
- credibility of trainers ;
- good quality service ;
- confidence of partners ;
- benefit from the image of the
INP-HB ;
- 4 sophisticated laboratories ;
- advanced technology ;
- large capacity of the rooms ;
- great ease of access to the
premises;
- favorable opinions from
customers.
- possibility of collaboration with
the audio-visual commission
INP-HB
- non-permanence of the service ;
- low self-financing capacity ;
- cumbersome financial
management ;
- too few staff ;
- course hours too long for
permanent staff ;
- cumulation of tasks ;
- poor command of it tools ;
- machine maintenance problem ;
-improving equity between the forces of the nation and the
business climate ;
- response plan against covid-19 to mitigate its economic
consequences ;
- the preponderance of languages as a tool for social and
professional integration ;
- very few barriers to access to
innovations promote
technology transfer ;
-the creation of the high authority of good governance
promotes an atmosphere of credibility of justice and business ;
- political tensions ahead of the presidential elections in
october 2020 ;
- risk of economic crisis due to covid-19 ;
- changing consumption habits in a health crisis ;
- very strong competition in the sector with new distance
learning tools ;
- the perverse effects of deforestation on the climate ;
- poor performance of the country in terms of corruption.
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