IV.4.7. Communication budget
IV.4.7.1. Media communication budget
Below, the duty-free media communication budget is formulated
as follows :
Board 6: Media communication budget
|
MEDIA
|
SUPPORTS
|
CREATION AGENCY
|
AGENCY FEES
|
NUMBER OF INSERTION
|
TECHNICAL CHARGES
|
INSERTION FEES
|
TOTALS
EXCLUDING TAX
|
|
TELEVISION
|
RTI 1
RTI 2
|
Audiovisual Commission
|
0FCFA
|
24 spots
9 spots
|
50,000 FCFA
30,000 FCFA
|
120,000 FCFA
65 000FCFA
|
2 930 000 FCFA
615,000 FCFA
|
|
RADIO
|
Frequency 2
Nostalgia
|
Audiovisual Commission
|
0 FCFA
|
24 spots
14 spots
|
50,000 FCFA
30,000 FCFA (estimate)
|
68,000 FCFA 210,000 FCFA
|
1,682,000 FCFA
2,970,000 FCFA
|
|
DISPLAY
|
12m2
|
Audiovisual Commission.
|
0 FCFA
|
07 panels
|
10,000 FCFA (estimate)
|
150,000FCFA
|
1,050,000 FCFA
|
|
WRITTEN PRESS
|
Morning Brotherhood
|
Service offered to customers
|
0 FCFA
|
9 insertions
|
10,000 FCFA (estimate)
|
250,000 FCFA
|
2,260,000 FCFA
|
|
INTERNET
|
Facebook Ads
Google AdWords
|
Audiovisual Commission
|
0 FCFA
|
60,000 clicks
60,000 clicks
|
10,000 FCFA (estimate)
|
5 FCFA 5 FCFA
|
310,000 FCFA
310,000 FCFA
|
|
TOTAL
|
|
|
|
|
|
|
11,947,000 FCFA
|
Source : Student, 2020.
50
IV.4.7.2. Non-media communication budget
Below, the budget for non-media communication, exclusive of tax,
is formulated as follows :
Board 7: Non-media communication budget
|
TOOLS
|
ELEMENTS
|
INSERTION
|
INSERTION FEES
|
TOTAL WITHOUT
TAXES
|
|
GADGETS
|
Calendars Key ring
|
5,000 calendars 5000 key rings
|
300 FCFA 500 FCFA
|
1,500,000 FCFA 2,500,000 FCFA
|
|
PRINTS
|
A6 Flyers
Folders 2 folded A6 closed
|
5,000 flyers 5,000 Leaflets
|
70F CFCA 100 FCFA
|
350,000 FCFA 500,000 FCFA
|
|
COMPETITION
|
Linguistic flame20
|
Throughout the
competition
|
0FCFA
|
0 FCFA
|
|
EVENTS
|
Career Days
|
02 days per year
|
1,000,000 FCFA
|
2,000,000 FCFA
|
|
TOTAL
|
|
|
|
6,850,000 FCFA
|
Source : Student, 2020
20 Oratory competition which brings together Ivorian
and international pupils and students whose responsible is Dr. Richard
BAYALA.
51
IV.4.7.3. Total communication budget
Below, the media and non-media communication budget, including
all taxes, is formulated as follows :
Board 8: Communication budget all taxes included
|
COMMUNICATION
|
TOTALS HT
|
VAT21
|
TSP22
|
MISCELLANEOUS COSTS23
|
TOTALS incl.
|
|
MEDIA
|
11,947,000 FCFA
|
2 150 460 FCFA
|
358,410 FCFA
|
597,350 FCFA
|
15 053 220 FCFA
|
|
NON-MEDIA
|
6,850,000 FCFA
|
1 233 000 FCFA
|
205,500 FCFA
|
342,500 FCFA
|
8,631,000 FCFA
|
|
TOTALS
|
18,797,000 FCFA
|
3 383 460 FCFA
|
563 910 FCFA
|
939 850 FCFA
|
23 684 220 FCFA
|
Source : Student, 2020
21Value added tax, the rate of which is 18% in
Côte d'Ivoire. It is an indirect tax on consumption or expenditure.
22 Advertising tax, the rate of which is 03%.
23 Other charges, fees or taxes likely to occur in the
campaign with a rate of 05% fixed by agreement.
52
IV.4.8. Campaign creation plan
The tables below show the production and technical implementation
plan of the communication campaigns :
|
|
