Whereas a project of fusion was started by the leaders of some
clubs of football of the Town of Cape with the team of Ajax Cape Town, this one
would be leaning towards the proposal of the Dutch club of Ajax of Amsterdam to
make of it a partner, who was going to become later a subsidiary company with
100%. Indeed, to believe of it the South-African press who reports information,
a project of partnership was in way to be realized between Ajax of Amsterdam
and Ajax course Town. The South-African team should be repurchased by that
Dutch ; what would allow the latter « to play in the
South-African championship of the first division and in the various African
continental competitions » (www.ya.co.za/Ajax was forming year
affiliated Squad in Cape Town).
The Last Hour of October 24, under the title
« GBA : Africans tested », confirms
the facts: « Ajax having woven close links with a Ghanaian club, a
African southern formation and it... GBA, some young elements coming from the
African continent will pass soon from the tests to Ekeren... ».
However, by analyzing more closely this co-operation, it will have to be
retained that it resembles itself one joint-venture more, considered like
« creation in common with a foreign company of a mixed company
located abroad and whose each partner holds the capital in the proportions of
50/50 or of 60/40 ». (MUCCHIELLI, COp cit., p. 92) rather than
with an alliance strategic, conceived, it, «to combine an output and a
capacity of marketing international «(Keagan and Al, COp cit.,
p. 132).
Always it is that the speed of the contacts between the clubs
of football and their transformation into commercial companies would be highly
likely to generate grinds strategic alliances, i.e., of associations between
several independent companies which choose to conclude a project or a specific
activity by coordinating competences, means and resources necessary »
(Garrette, B and Dussauge P, 1995, p. 27). Since «often temporary, which
is worth to him the qualification of Trojan horse » (BOZ Y and Al,
1989, p. 133), this alliance will in any case have enough success in the world
considered as new target of expansion of football, namely, China and all Asia.
The after-World 2002 will thus have to be waited until. But,
in the context of football, the comprehension of an international production
and a marketing seems not to allure. However, we had already announced it
higher than the idea to take part in the South-African championship and with
various African competitions should not hide the commercial objectives of the
project : to gain the cuts South-African and if necessary African, to
recruit the best players (especially the most gifted young people), to profit
from the redistribution of the rights of retransmission, in the event of a
participation successful in these various continental competitions, to maximize
the receipts by the operation of merchandizing, and naturally, to enjoy the
allowances of transfers. All that could, to a certain extent, to take the clear
form of the production and marketing international.
It is true that the similar investments in the world of
football thus seem new and likely of meeting all the forest of problems which
rise particularly from the international investments. The fast course of the
analyzed cases brings back to surface the previous occupant dilemma of price of
transfer. On the traditional assumption of the international trade of the goods
or products, the sudden appearance of the question of price of transfer did not
leave of all repis the researchers. How could it think and to be posed in the
international investments relating to the football and how it would be
solved ?
