Application des méthodes et outils du marketing social à la distribution des produits de santé par l'association béninoise de marketing social (ABMS)

BIBLIOGRAPHIE

Charron, Danielle, Une introduction à la communication , coll. Communication et société, Presse de l'Université de Québec, 1989.

De Bonville, Jean, Le développement historique de la communication publique au Québec, in Communication publique et société, repères pour la réflexion et l'action , coll. dirigée par Michel Beauchamp, éd. Gaëtan Morin, Québec, 1991.

De Guise, Jacques, << Communication publique et changement d'attitude >>, in communication publique et société, repères pour la réflexion et l'action , sous la direction de Michel Beauchamp, éd. Gaëtan Morin, Québec, 1991.

De Guise, Jacques, << Le marketing social >> in Communication et société, repères pour la réflexion et l'action , sous la direction de Michel Beauchamp, éd. Gaëtan Morin, Québec, 1991.

Demont, L. et all, Communication des entreprises, stratégies et pratiques , Nathan, 1999.

Kotler et Dubois, Marketing et Management , 11^è édition, Nouveaux Horizons, Paris, 2003.

Lazar, Judith, Sociologie de la communication de masse , éd Armand Colin, Paris, 1991.

Le Net, Michel, Communication publique, pratique des campagnes d'information , La documentation française, Notes et études documentaires n°4977, Paris, 1993.

Lendrevie, J., Lévy, J., Lindon, D., Mercator , 8^e édition, Dunod, Paris, 2006 Strategor, 4^e édition, Dunod, Paris, 2005

Tremblay, Gaëtan, << L'opinion publique >>, in Communication publique et société, repères pour la réflexion et l'action, sous la direction de Michel Beauchamp, éd. Gaëtan Morin, Québec, 1991.

Documents sur l'ABMS/PSI:

Le Plan Stratégique 2009-2014.

Le Rapport annuel 2009.

Les Statuts de l'ABMS/PSI

L'organigramme de l'ABMS, avril 2010

L'organigramme de l'ABMS/PSI, octobre 2009

La description des tâches des postes

Les plans marketing (VIH jeune, Aquatabs, OraselZinc)

Le plan de communication (Koool)

La stratégie de distribution

La stratégie des activités communautaires

La stratégie mass média

Bibliographie de référence

Sur la théorie du marketing des causes sociales:

Adkins, Sue, (1999).Cause Related Marketing - Who Cares Wins. Oxford, UK

Andreasen, Alan (1995). Marketing Social Change: Changing Behavior to promote Health, Social Development, and the Environment. San Francisco: Jossey-Bass.

Bloom, Paul N. and Gregory T. Gundlach, eds. (2001). Handbook of Marketing and Society. Thousand Oaks, ÇA: Sage.

Cause-Related Marketing: Partnership Guidelines and Case Studies. Business for Social Responsibility Education Fund (1999).

Drumwright, Minette E. (1996). Company Advertising With a Social Dimension. Cambridge, MA: Marketing Science Institute.

Drumwright, M.E and P. Murphy (2000). "Corporate Societal Marketing," in The Handbook of Social Marketing and Society, P.N. Bloom and G.T. Gundlach (eds), Sage Publications: Newbury Park ÇA.

Earle, Richard (2000). The Art of Cause Marketing: How to Use Advertising to Change Personal Behavior and Public Policy. NTC Publishing Group.

Embley, L Laurence (1992). Doing Well while Doing Good: The Marketing Link between Business and Nonprofit Causes. Prentice Hall PTR.

Fine, Seymour H. (1992). Marketing the Public Sector: Promoting the Causes of Public and Non-profit Agendas. Transaction Publishers.

Goldberg, Marvin, Martin Fishbein, and Susan Middlestadt, eds. (1997). Social Marketing: Theoretical and Practical Perspectives. Mahwah, N.J.: Lawrence Erlbaum Associates.

Harvey, Philip D. (1999). Let Every Child Be Wanted: How Social Marketing is Revolutionizing Contraceptive Use. Westport, Conn., Auburn House.

Hastings G,B. and B. Elliott B (1993). Social Marketing Practice in Traffic Safety. Chapter III in Marketing of Traffic Safety. Paris: OECD, 35-53.

Kotler, Philip and Armstrong, Principles of Social Marketing.

Kotler, Philip and Eduardo Roberto (1989). Social Marketing: Stratégies for Changing Public Behavior. New York: Free Press.

Kotler, Philip, Ned Roberto & Nancy Lee (2002). Social Marketing: Improving the Quality of Life. Thousand Oaks, ÇA; Sage Publishing.

Lovelock, Christopher H. and Charles B. Weinberg (1989). Public and Nonprofit Marketing. Redwood City, ÇA: Scientific Press.

MacFadyen, L., Stead M. and G.B. Hastings GB (1999). Social Marketing. Chapter 25 in Baker M.J. (ed), The Marketing Book, 4th édition. Oxford: Butterworth Heinemann.

Mann, C., Social Marketing Manual, disponible sur Internet, URL: http://oak.cats.ohiou.edu/~cml30791/social/social.htm

Marconi, Joe (2002). Cause Marketing: Build Your Image Through Socially Responsible Partnerships, Programs and Events. Dearborn Trade Publishing.

McKenzie-Mohr, Doug, and William Smith (1999). Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing. New Society Pub.

Pringle, Harnish and Mariorie Thompson (2001). Brand Spirit: How Cause Related Builds Brads. Wiley, John & Sons, Inc.

Salmon, Charles, T. (1969). Information Campaigns: Balancing Social Values and Social Change. Newbury Park, CA: Sage Publications, Inc.

Singhal, Arvind, and Everett M. Rogers (1999). Entertainment-Education : A Communication Strategy for Social Change (Lea's Communication Séries). Lawrence Erlbaum Assoc.

Steckel, Richard and Robin Simons (1992). Doing Best by Doing Good. New York: Penguin Books.

Stern. GJ. (1994). Marketing Workbook for NonProfit Organizations. St. Paul, MN: Amherst H. Wilder Foundation.

Umphlett, Carol H. (1995). Societal Marketing Companies vs Non-societal Marketing Companies.

U.S. Department of Health and Human Services (1992). Making Health Communication Programs Work -A Planner's Guide. Washington, D.C. Available online: http://rex.nci.nih.gov/NCI_Pub_Interface/HCPW/HOME.HTM

Wallack, Lawrence, Katie Woodruff, Lori Dorfman, and Iris Diaz (1999). News for a Change: An Advocate's Guide to Working With the Media. Sage Publications.

Weinreich, Nedra Kline (1999). Hands-on Social Marketing: A Step-by-Step Guide. Thousand Oaks, Calif.: Sage.

Zimmerman, Robert (1997). Social Marketing Strategies for Campus Prévention of Alcohol and Other Drug Problems. Newton, Mass.: Higher Education Center for Alcohol and Other Drug Prévention, Washington, DC.

Sur le marketing des organisations à but non lucratif:

Advances in Non-profit Marketing. Greenwich, Conn.: JAI Press (1985)

Brinckerhoff, Peter C. (1997). Mission-based Marketing: How Your Not-forProfit Can Succeed in a More Compétitive World. Dillon, CO: Alpine Guild.

Herron, Douglas B. (1997). Marketing Non-profit Programs and Services: Proven and Practical Strategies to Get More Customers, Members, and Donors. San Francisco: Jossey Bass.

Kotler, Philip (1975). Marketing for Non-profit Organizations. Englewood Cliffs, NJ: Prentice Hall.

Kotler, Philip and A. Andreasen (1996). Stratégie Marketing for Non-profit Organizations. Englewood Cliffs, NJ: Prentice Hall.

Johnston, Michael (1999). The Fund Raiser's Guide to the Internet. John Wiley & Sons, New York.

Lauffer, Armand (1984). Stratégie Marketing for Not-for-Profit Organisations: Program and Resource Development. New York: Free Press; London: Collier Macmillan.

Levinson, J. Conrad (1999). Mastering Guerrilla Marketing. New York, Houghton Mifflin Co.

Lovelock, Christopher H. and Charles B. Weinberg (1989). Public & nonprofit Marketing. Redwood City, ÇA: Scientific Press.

Maloff, Joel (1995). net.profit: Expanding Your Business Using the Internet. Westport, CT, Meckler Média.

McLeish, Barry (1995). Successful Marketing Stratégies for Non-profit Organizations. New York: J. Wiley.

Rados, David L. (1996). Marketing for Non-profit Organizations. Westport, Conn., London: Auburn House.

Sargeant, Adrian (1999). Marketing Management for Non-profit Organizations. Oxford,

New York: Oxford University Press. . . . .

Zeff, Robin (1996). The Non-Profit Guide to the Internet. John Wiley & Sons, New York.

Sur le marketing social comme outil de développement social:

Dunhaime, C.P. (1984). Social Marketing: An Approach to Third World Development. Montréal, Québec: Concordia University.

McKee, Neill (1993). Social Mobilisation & Social Marketing in Developing Countries: Lessons for Communicators. 2d éd. Penang: Southbound.

Quraishi, Shahabuddin Yaqoob (1996). Social Marketing for Social Change. Delhi: Ajanta Publications.

Sur les conceptions du marketing social en santé communautaire:

Atkin, Charles and Lawrence Wallack (1990). Mass Communication and Public Health. Newbury Park, ÇA: Sage Publications.

Bracht, Neil, éd. (1990). Health Promotion at the Community Level. Newbury Park, ÇA: Sage Publications.

Bunton, Robin and Cordon Macdonald, éd. (1992). Health Promotion - Disciplines and Diversity. London and New York: Routledge.

Centers for Disease Control and Prévention (CDC). Social Marketing: A Fresh Approach to Promoting Physical Activity. Available online: http://www.cdc.gov/nccdphp/dnpa/readyset/market.htm

Epstein, T. Scarlett (1999). A Manual for Culturally-Adapted Social Marketing: Health Population. New Delhi: Sage.

Frederiksen, Lee, W. et al. (1984). Marketing Health Behavior Principles, Techniques, and Applications. New York: Plénum Press.

Glanz, K., F. Lewis and B. Rimer, eds. (1997). Health Behaviour and Health Education: Theory, Research and Practice. San Fransisco: Jossey Bass Publishers.