3.4 Resume
In order to resume all the tests, the following board was
drawn and will allow the reader to have an overview of the validated and
rejected hypothesis according to the previous test. In the next chapter those
results will be discussed and analysed.
Table 3.38 Hypotheses resume
|
Hypotheses
|
Results
|
H1: socio-economical characteristics have a positive effect on
consumers buying decision of green product
|
Rejected
|
|
H1a: the gender has a positive effect on green buying.
|
Validated
|
|
H1b: the level of income or revenue is positively linked to
consumers green buying behavior.
|
Rejected
|
|
H1c: the level of education is positively linked to the
consumption of green products.
|
Rejected
|
|
H1d: employment status is positively linked to the consumption of
green product.
|
Rejected
|
|
H1e: the legal status is positively linked to green purchasing
behavior.
|
Rejected
|
H2: living condition has a positive effect on consumers green
buying decision
|
Rejected
|
H2a: The place of living is positively linked to green buying
behavior.
|
Rejected
|
H2b: The household size is positively linked to green buying
behavior.
|
Rejected
|
H3: The store type is has a positive effect on green consumer
behavior
|
|
Validated
|
|
H4: Good knowledge / high environmental knowledge lead to the
consumption of green products.
|
Validated
|
H5: The intention to buy green product is positively linked the
act of purchasing green product
|
Validated
|
| 
