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Commerce et Marketing
The determinants of green consumption: a study of socio-demographics factors as determinants
( Télécharger le fichier original )
par
Marine ETIEVENT
ESC Rennes - Master of science in International Marketing 2011
Disponible en
une seule page
suivant
Abstract
Acknowledgement
Table of contents
Abstract~~~~~~~~~~~~~~~~~~~~~~~~~~ ~~~~~ -2-
V. Limitations and suggestions for future research............... -78-
List of figures
List of tables
Introduction
Chapter I
Literature review
1.1 Environmental Concern
1.2 Determinants of green consumption
1.4 Conclusion
1.5 Barrier of green consumption
1.6 Conclusion
Chapter II
Methodology
2.1 Research overview
2.1.1 Definition of the studied variables
2.1.2 Research objectives
2.2 Hypotheses
2.2.1 H1: socio-economical characteristics have a positive effect on
2.2.1.1 H1a: the gender has a positive effect on green buying.
2.2.1.2 H1b: the level of income or revenue is positively linked
to consumers green buying behavior.
2.2.2 H2: living condition has a positive effect on consumers green buying decision
2.2.3 H3: The store type is has a positive effect on green consumer behavior
2.2.4 H4: Good knowledge / high environmental knowledge lead to the consumption of green products.
2.2.5 H5: The intention to buy green product is positively linked
the act of purchasing green product
2.3 Research design
2.4 Data gathering
2.4.1 Conjoint analysis
2.4.2 Questionnaire design
2.4.3 Questionnaire testing
2.4.4 Participants
2.5 Measuring and scaling
2.5.1 Sampling types
2.5.2 Sampling size
2.6 Data processing and analysis
2.7 Constraints and limitations
2.7.1 Time, money and workforce
2.7.2 Sampling
2.7.3 Online questionnaire
Chapter III
Results and analysis
3.1 Introduction
3.2 . Questionnaire findings
3.2.1 Section 1 Personal information
3.2.2 Section 2 Environmental knowledge
3.2.3 Section 3 Green consumption
Conclusion
3.3 Hypotheses Testing
3.3.1 Data cleaning and normality testing
3.3.2 Regression analysis
3.3.3 Hypothesis 1: socio-economical characteristics have a positive effect on consumers buying decision of green product
3.3.3.4 H1d: employment status is positively linked to the
consumption of green product
3.3.3.5 H1e: the legal status is positively linked to green purchasing
behavior
3.3.4 H2: living condition has a positive effect on consumers green buying decision
3.3.5 H3: The store type is has a positive effect on green consumer behavior
3.3.6 H4: Good knowledge / high environmental knowledge lead to the consumption of green products
3.3.7 H5: The intention to buy green product is positively linked the act of purchasing green product
3.4 Resume
Chapter IV
Conclusions and recommendations
4.1 Introduction
4.2 Findings: analysis and discussion
4.2.1 Socio-economical factors, living condition and stores types
4.2.2 Green knowledge and intention
4.3 Conclusion
4.4 Recommendations for businesses
Chapter V
Limitations and suggestions for future
research
5.1 Limitations
5.1.1 Results limitation
5.1.2 Material limitation
5.1.3 Initial against accomplished objectives
5.1.4 Unusual Results
General Conclusions
References
Appendices I
III. Consumption of green products
IV. Consumption compatible cartridge
Appendices II
Introduction
Conclusion
suivant
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