2.4 Synthesis
The political communication, as we have just noted it,
embraces the vast field of the production of the messages, its modes, at the
same time of design, diffusion and interpretation, but also of the techniques
of survey and public opinion poll. It is indissociable concept of public space.
Consequently, we can define the political communication by the
whole of the practices and techniques, représentationnelles and
discursive, by which are established an exchange and an interaction in and
between the principal categories of the company, namely the actors policy, the
citizens and the intermediaries resulting from the media universe, the opinion
polls and the firms charged to manage the image of the politicians.
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