CONCLUSION :
We studied the resources of the seduction in the Declaration
of general policy of the Prime Minister Idrissa Seck by the means of the ethos
or discursive image of oneself. Indeed, to allure, it is not to convince nor to
persuade, but is rather to be made like. Thus we analyzed the éthos
preliminary of Mr Idrissa Seck before his nomination to Primature. This ethos
carted, beside its positive aspects, of the negative representations.
Consequently, it was important with the Prime Minister lately elected to
project, in its speech, an image of oneself which accentuates and reinforces
the positive elements all while dissipating some the negative aspects of which
most outstanding is that of a sufficient man, in extreme cases of the
arrogance. From where, certainly, its will to show, right before its passage to
the French National Assembly, her attachment from the point of view of the
others, through the participative step which it adopted for the choice of the
main trends to give its keynote speech.
In this company of smoothing of its image of which certain
parts were far from being of most beautiful within the public opinion, the
media in general, the Television of State in particular, played a strategic
part through an eulogistic and flattering presentation of the Prime Minister
right before his service in front of the deputies.
The ground thus cleared, the Prime Minister endeavoured, in
its speech, to project the image of a man in phase with the aspirations and the
expectations of the Senegalese people. With this intention, it was
évertué, in its speech, to give the attributes of the gifted man
of good direction through a speech well structured and methodically declined.
Moreover, it tried to incarnate the image of the virtuous man through the
values of the faith, justice, sincerity and humility. Lastly, it showed empathy
with regard to the public, like reconciling it definitively, by showing its
attachment with the only interests of the Senegalese people and while making
shows of one courtesy with regard to its audience.
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