GENERAL CONCLUSION
The Declaration of general policy is a constitutional
obligation. It devotes the meeting between the Executive and the Legislature
the following which the economic, social and political guidelines, having to
govern the walk of the Nation, are proposed, discussed and possibly confirmed.
Its range is closely related to the concept of democracy from which it draws
its direction. Indeed, it allows the deputies, representatives of the People,
to exert a control a priori on the policy of the Government. Besides this
democratic character justifies its public nature which makes that any citizen
can attend his unfolding.
With the development of New Communication and Information
Technologies, the public character of this political event becomes even more
increased. Because the citizen does not need more to move to the French
National Assembly to be able to follow the debates which have course there. By
the magic of the retransmission into direct carried out by the media, each
Senegalese is able to follow the political actors to discuss the orientation to
give to the life of the Nation.
Consequently, the Declaration of general policy leaves its
initial framework which consists of an exchange between the Executive and the
Legislature. It becomes, by the means of the mediatization, the mirror, the
scene from which the political actors are given to see, to appreciate and if
required to like by « citizen-spectator-voter ».
By doing this, it will not simply any more be a question of
convincing - because it is difficult to convince an audience which is
inevitably not that to which one faces ; an audience which sees us, hears
us and that one does nothing but guess ; a composite audience,
« laminate » in the varied centers of interest.
Moreover, the new forms of mediatization marked by the primacy
of the image and of spectacular in public space, the stakes of capacity
inherent in the political sphere and the competition which has course because
of democratization there, support a logic of singularisation and distinction of
the policy. This one will seek, less and less, to convince but rather to
allure.
A seduction which we studied through the ethos which is the
projection of L `image of oneself. Seduction by the ethos with consisted, inter
alia, by the posting on behalf of the speaker, of an image of oneself ideal, in
phase with the values best or recognized like such by the audience. An audience
which will be registers in the middle same speech, because being, lastly, the
only one parking of performative size of the speech which it has to confirm or
cancel by adhesion with the image which is proposed to him or the rejection of
this one.
Thus, the Declaration of general policy will be the
implementation object strategic for better causing the adhesion of the public.
Because like A underlined so well Hilaire Bohui « (...) if there is a
field where the concern of the discursive strategy and the search of the
effectiveness are the law of the kind, it is well that of the
policy » (Bohui 2005 : p. 25).
Thus the Prime Minister Idrissa Seck chose a strategy of
seduction by the ethos. This one, without excluding the improvisation and
instantaneous the characteristics from the traditional verbal interactions,
would not have less supported of it one certain number of actions, attitudes
and remarks whose implementation could ensure L `reached required objective. So
the company of seduction was not limited to the simple speech held in front of
others. It comprised a phase of approach and of
« preparation » of oneself, but also of the other, in order
to create the conditions supporting a better provision of the target compared
to the transmitter.
The Prime Minister built his strategy of seduction on the
presentation of an image of oneself (ethos), developing. He started from
preliminary sound ethos, such as it was perceived in a general way by the
public opinion, to attenuate of them the negative aspects while reinforcing his
positive sides.
Thus, in the Declaration of general policy, by the strategy of
the seduction, we exceed the purely expressive dimension of the communication
to find us into full in the instrumental communication. Because in the
political speech :
That which speaks the subject about the speech - becomes, by
means of certain linguistic operations, a new object of the world: it is
allotted - if not in an explicit way, by connotation- a position and qualities
which define its political identity. (Maitland and Wilson, 1987, transl.
Duchastel and Armony 1993 : 167)
Thus the enonciator allotted the values considered consensual
or dominant of his company : faith, justice, humility, sincerity. Better,
it will seek to support the empathy near its addressees in their giving a
dominating place in its speech. From where its solidarity, its courtesy and its
courtesy.
It is besides, all the direction of sound « resort
to works of art like paradigm of presentation » (Seck 2003 : 9)
of its program, with in particular the characters of comic strips adapted on
television, Goorgoorlu and Ndioublang. Indeed, the Prime
Minister is conscious of the importance, for him, to give to his speech one
« solid anchoring in our traditions and culture » (Seck
2003 : 10). From where the instrumentalisation as of the these two
characters for whom Senegalese « have a great sympathy, because in
truth, they are recognized in them » (Seck 2003 : 10).
Confirming, kind, remarks of Gourévitch which noticed
extremely by the way that « the best manner of making believe in
people than one is addressed to him, it is to return its own image to
him » (Gourévitch 1998 : 75).
| 
