ABSTRACT
The management of logistics for the deliveries of package on
the last mile in the sector of the e-business is generally the most complex
part and most expensive in all the supply chain. The transport providers,
organizing the deliveries of package, are submitted to many of constraint which
generate very high costs, like the geographical dispersion of the customers or
the absence of the customers at the time of delivery. The logistic of the last
mile occupies a strategic place in the e-business. Many solutions were
developed in order to answer the problematic of the delivery of package from
the cyber-grosser's warehouse until cybercustomers on guaranteed times and with
lower costs.
It is in the solution of pickup point solution in France that
we will particularly interest in this work. In 80s, the great names of
mail-order selling, La Redoute and 3 Suisses, created pickup point solution's
networks, for economic reasons (reduction of the costs) and for quality of
service (because of strikes of the Post office), which consist in delivering
the package of the warehouses to the trader who are member of pickup point
solution and who is situated closed of the customers place to live. The
customer had just to recover his package during the schedules of opening. So he
has the guarantee to receive his package within an announced time with lower
costs. The distributor can then benefit economies of scale. The practice of
delivery in the pickup point solution, old than 30 years, is now omnipresent in
the world of the e-business.
We will try to demonstrate in this work that the system of the
pickup point is a solution adapted to the logistics of the last mile in France
in the sector of the e-business because he answers its mains problematics.
After describing in the first part the dynamism of the e-business and
identified the problems of the logistic of the last mile related to the
e-business, we will interest in the second part in the study of the market of
the pickup point solution. We will analyze the recent success of the pickup
point solution Kiala which has been however in full recombining since July
2011. Then we will make an inventory of the concurrent solutions of Kiala among
the other pickup point solution (Mondial Relay, «l'offre mon
commerçant» of ColiPoste and the partnership between express
companies and pickup point solution) and the inventory of the competitors of
pickup point solution (left-luggage locker, solution of express companies and
product So Colissimo of Coliposte). We will see in the third part that the
pickup point is a solution adapted to logistics of the last mile because he
answers to several constraints linked to the delivery at home on the city, to
the legal disposition, to the e-commerce and to the issues of efficiency
economic for all the actors (cyber-grosser, transporter, pickup point, pickup
point trader). Also, the pickup point solution allows to the cyber-customers to
benefit free delivery allocated by a majority of cyber-grosser.
Key words : logistics of the last mile, e-logistic, pickup point
solution, package, internet, BtoC, e-business, Kiala, ColiPoste, Mondial Relay,
Sogep
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