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How stakeholders influence football clubs' strategy?

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par Eric Bailly
Staffordshire University (UK) - M.Sc. in European Management Strategy 2003
  

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5. CONCLUSION

This research has been an interesting one. To conclude on football club's stakeholders' management, it is possible to affirm that it is well developed and quite efficient. The best example would be the collaborative work between the institutions and the clubs to eradicate violence. Everyone would agree that the change has been spectacular and substantial. Football clubs have higher consideration of their stakeholders than traditional companies do. This may be due to the frequent meetings (at games) between clubs' top managers and these groups.

To meet four clubs' top managers has been essential for this research. They represent the core of relationships with the stakeholders and their answers were truthful and not biased. Although the information they gave was brilliant, with more time the author would have interviewed the stakeholders themselves to obtain certainly more information. To study how stakeholders maintain their power and pressure on football clubs would be an interesting research subject.

The last, and not least, benefit of this research is personal to the author. He wishes to work for football clubs and, thanks to this study, he improved his knowledge about football business sector and met important actors of this business. These contacts added to his knowledge will be essential for his future professional career.

REFERENCES

ARCHER, M. S. (1995), `Realist Social Theory: The Morphogenic Approach', CambridgeUniversity Press.ATTAL, J. (2003), `La Bourse à l'Echalote', Les Cahiers du Football.BUDIMLIJA, V. (2003), `Les Divisions Inférieures Anglaises Font Le Plein DeSpectateurs', Sportstrategies.fr.DONALDSON, T., and PRESTON, L. E. (1991), `The stakeholder theory of thecorporation', Academy of Management Review 20.EASTERBY-SMITH, et al (2001), `Management Research - An Introduction', SecondEdition, Sage Publications.FREEMAN, R.E. (1984), `Strategic Management: A Stakeholder Approach', PitmanPublishing Company, MA.JOHNSTONE, S. (2002), `The Football Business and the Merseyside Economy', DurhamUniversity Business School.LAUGIER, E. (2003), `Le Foot Français : Sport Roi en Crise', Le Nouvel Economiste,April.LIVERPOOL F.C., (2003), `The Liverpool F.C. Annual Report and Accounts', 2003.MAILLARD, O. (2003), `Livre Banc du RC Lens', Racing Club de Lens, 2003.MENDELOW, A. (1991), `Proceedings Of The Second International Conference OnInformation Systems', Cambridge, MA.MICHIE, J. (2001), `Whose Game is it Anyway? Stakeholders, Mutuals and Trusts',Leicester University Press.MINTEL, (2002), `The Football Business', Mintel International Group Limited.POLONSKY, M.J. (1995), `A Stakeholder Theory Approach', Journal Of Business andIndustrial Marketing vol. 10, n°3, MCB University Press.SAUNDERS et al, (2002), `Research Methods For Business Students'.SCUDAMORE, R. (2002), The FA Premier League Charter 2001/02, FA Premier League.SIR NORMAN CHESTER CENTRE, (2002), `British Football on Television', Fact Sheet8, University Of Leicester.SIR NORMAN CHESTER CENTRE, (2002), `The `New' Football Economics', FactSheet 10, University Of Leicester.SIR NORMAN CHESTER CENTRE, (2002), `Branding, Sponsoring and Commerce inFootball', Fact Sheet 11, University Of Leicester.SMITH , C. (2000), `Response to the Football Task Report: «Football: CommercialIssues'».VALENCE, R. (2003), `Les Dures Limites du Foot Français', Cahiers du Football.YIN, R.K. (1994), `Case Study Research Design and Method', vol.5, Sage Publications.

WEBSITES

AMIENS S.C. :

http://www.amiensfootball.fr

LIVERPOOL F.C.:

http://www.liverpoolfc.tv

R.C.LENS:

http://www.rclens.fr

STOKE CITY F.C.:

http://www.sokecityfc.com

These websites' adresses are correct at time of writing.

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