5. CONCLUSION
This research has been an interesting one. To conclude on
football club's stakeholders' management, it is possible to affirm that it is
well developed and quite efficient. The best example would be the collaborative
work between the institutions and the clubs to eradicate violence. Everyone
would agree that the change has been spectacular and substantial. Football
clubs have higher consideration of their stakeholders than traditional
companies do. This may be due to the frequent meetings (at games) between
clubs' top managers and these groups.
To meet four clubs' top managers has been essential for this
research. They represent the core of relationships with the stakeholders and
their answers were truthful and not biased. Although the information they gave
was brilliant, with more time the author would have interviewed the
stakeholders themselves to obtain certainly more information. To study how
stakeholders maintain their power and pressure on football clubs would be an
interesting research subject.
The last, and not least, benefit of this research is personal to
the author. He wishes to work for football clubs and, thanks to this study, he
improved his knowledge about football business sector and met important actors
of this business. These contacts added to his knowledge will be essential for
his future professional career.
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WEBSITES
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AMIENS S.C. :
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http://www.amiensfootball.fr
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LIVERPOOL F.C.:
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http://www.liverpoolfc.tv
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R.C.LENS:
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http://www.rclens.fr
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STOKE CITY F.C.:
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http://www.sokecityfc.com
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These websites' adresses are correct at time of writing.
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