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How stakeholders influence football clubs' strategy?

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par Eric Bailly
Staffordshire University (UK) - M.Sc. in European Management Strategy 2003

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This research has been an interesting one. To conclude on football club's stakeholders' management, it is possible to affirm that it is well developed and quite efficient. The best example would be the collaborative work between the institutions and the clubs to eradicate violence. Everyone would agree that the change has been spectacular and substantial. Football clubs have higher consideration of their stakeholders than traditional companies do. This may be due to the frequent meetings (at games) between clubs' top managers and these groups.

To meet four clubs' top managers has been essential for this research. They represent the core of relationships with the stakeholders and their answers were truthful and not biased. Although the information they gave was brilliant, with more time the author would have interviewed the stakeholders themselves to obtain certainly more information. To study how stakeholders maintain their power and pressure on football clubs would be an interesting research subject.

The last, and not least, benefit of this research is personal to the author. He wishes to work for football clubs and, thanks to this study, he improved his knowledge about football business sector and met important actors of this business. These contacts added to his knowledge will be essential for his future professional career.


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