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Impact of political risks in international marketing: the case of West Africa

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par Samuel Yapi ANDOH
University of Northern Washington, USA - MBA, International Marketing 2007
  

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MBA THESIS

UNIVERSITY OF NORTHERN WASHINGTON, U.S.A.

Impact of political risks in international marketing: The case of West Africa

Student: Samuel Y. Andoh Supervisor: Dr. Joseph Paul.

CONTENTS

Introduction................................................................................................................2

PART ONE: THE CONTEXT OF INTERNATIONAL MARKETING AND POLITICAL RISK.

CHAPTER I: INTERNATIONAL MARKETING CONCEPT ......................................................5

1.1 Definitions.......................................................................................................5

1.1.1 Marketing

1.1.2 Marketing Mix

1.1.3 International marketing

1.2. Differences between domestic and international marketing.......................................5

1.3. International marketing environment .....................................................................7

1. 3.1 Cultural environment

1.3.2 Economic environment

1.3.3 Financial environment

CHAPTER II : POLITICAL ENVIRONMENT AND POLITICAL RISKS....................................10

2.1 General context .............................................................................................10

2.2 Classification and description of political risks ......................................................10

2.2.1 Classification based on the characteristics of the political risks

2.2.1.1 Ownership risk

2.2.1.2 Operating risk

2.2.1.3 Transfer risk

2.2.2 Classification based on host country actions

2.2.2.1 Political risk out of government control

2.2.2.2 Political risk induced by the government

2.2.3 Impact of some political risks

PART TWO: CASE STUDY: WEST AFRICAN COUNTRIES

CHAPTER I: METHODOLOGY FOR ASSESSING POLITICL RISKS......................................15

1.1 Study area .....................................................................................................15

1.2 Data sources, selection and analysis ..................................................................15

CHAPTER II: RESULTS AND COMMENTS .......................................................................17

2.1 Countries' political, demographic and economic profile.............................................8

2.2 Other specific political risks and impact .........18

2.2.1 Inflation rate and political crisis ......

2.2.1 Import and export in UEMOA zone during political conflicts ......

2.2.1 Employment distribution in UEMOA zone during political conflicts ......

2.3 Interactions between political risks .....................................................................22

2.4 Towards new types of political risks ...................................................................23

CHAPTER III: RECOMMENDATIONS .............................................................................................24

CONCLUSION ................................................................................................................................. 27

REFERENCES .................................................................................................................................28

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