Impact of political risks in international marketing: the case of West Africa

• Introduction................................................................................................................2
  
  • 2.2.1 Classification based on the characteristics of the political risks
    
  • 2.2.2 Classification based on host country actions
    
  • 2.2.3 Impact of some political risks
    
  • 2.2.1 Inflation rate and political crisis ......
    
  • 2.2.1 Employment distribution in UEMOA zone during political conflicts ......
    
• INTRODUCTION
  
  • 1. 1 Definitions
    
  • 1. 2. Differences between international and domestic marketing
    
    • 1. 3. International marketing environment
      
    • 1.3.1. Cultural environment
      
    • 1.3.2. Economic environment
      
    • 1.3.3. Financial environment
      
  • 2.1. General context
    
    • 2.2. Classification and description of political risks
      
    • 2.2.2.1 Political risks out of government control.
      
    • 2.2.2.2 Political risks induced by the government
      
    • 1.1. Study area
      
    • 1.2. Data sources, selection and analysis.
      
    • 2.1. Countries' political, demographic and economic profile
      
    • 2.2. Other specific political risks and impacts
      
    • 2.2.2 Import and Export in UEMOA zone during political conflicts
      
    • 2.3 Interactions between political risks
      
    • 2.4 Towards new type of political risks.
      
• CONCLUSION