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Impact of political risks in international marketing: the case of West Africa

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par Samuel Yapi ANDOH
University of Northern Washington, USA - MBA, International Marketing 2007
  

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2.1. General context

Assessing the political environment is an important part in any business decision. Laws and regulations passed by either local, regional and central government bodies can affect foreign firms' operations. Also, firms are comfortable assessing the political climates in their home countries. However, assessing the political climates in other countries is still problematic.

2.2. Classification and description of political risks

When doing international business, the manager may face several types of financial risks. The major types of financial risks are commercial risks, political risks, exchange rate risks, and other such as inflation-related risks. Thus, political risks are non commercial risks. Political risks are any changes in the political environment that may adversely affect the value of a firm's business activities. Political risks may occur in any nation, but the risks vary considerably between countries. We may distinguish two types of classification of political risks. A classification based on the characteristic of political risks and a classification or categorization based on the local government actions or control.

2.2.1 Classification based on the characteristics of political risks

Characteristics refer to as the facts that are inherent to each political risk. In other terms, their uniqueness or what make them different from one another. There are three types of such characteristics: ownership risks, operating risks, and transfer risks.

2.2.1.1. Ownership risk

In which the property of the firm is threatened through expropriation,

confiscation or domestication. Ownership risk exposes property and life.

The triad will be explained in the second classification.

2.2.1.2 Operating risk In which there is interference with the firm operations. The ongoing operations of the and/or the safety of its employees are threatened through changes in laws, environmental standards, tax codes, terrorism, armed insurrection or wars, and so forth.

2.2.1.3 Transfer risk In which the government interferes with a firm's ability to shift funds into and out of the country.

2.2.2 Classification based host country actions

We can distinguish two types: political risks out of the government control and political risk induced by the government.

2.2.2.1 Political risks out of government control.

There are risks or events arise from nongovernmental actions, factors that are outside the government responsibility. There are wars, revolution, coup d'etat, terrorism, strikes, extortion, and kidnappings. They all derived from some unstable social situation, with population frustration and intolerance. All these risks can generate violence, directed towards firms' property and employees. We may also have the case of externally induced financial constraints and externally imposed limits on imports or exports, especially in case of embargoes or any economic sanctions against the host country.

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