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Entrepreneurial audit

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par Ponce Kokou
University of Johannesburg - Master in Business Management 2011
  

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RESEARCH PAPER: ENTREPRENEURSHIP

 

ENTREPRENEURIAL AUDIT

BY

 

PONCE KOKOU (920402102)

MAGISTER COMMERCII IN BUSINESS MANAGEMENT

SUPERVISOR

DR D GROENEWALD

[30/05/2011]

TABLE OF CONTENTS

PAGES

1. Introduction.........................................................................................................4

1.1. Personal introduction.......................................................................................4

1.2. Content of the portfolio.........................................................................4

2. Appreciative reflective report....................................................................5

3. Personal development plan......................................................................7

4. Entrepreneurial audit of one world human capital..............................................8

4.1. Outline of the company................................................................................... 9

4.2. Critique of the company core business model.......................................12

4.3. Entrepreneurial intensity of the business................................................15

4.4. Marketing assessment of the business..................................................17

4.5. Critical resources required to effectively capitalise on the key

Opportunities......................................................................................18

4.6. Assessment of the business cost structure..........................................21

4.7. Core competencies of the venture at the present time.......................... 21

4.8. Traits and characteristics associated with the entrepreneurial personality

to senior executives of the organisation................................................23

4.9. Critique of the dominant management style in the business....................24

4.10. Critique of the structure of the business and its support/

constrain of entrepreneurship..............................................................26

4.11. Critique of the business control system...............................................27

4.12. Organisational rewards and evaluation of employees............................27

4.13. Hiring practices from an entrepreneurial point of view...........................28

4.14. Critique of the organisational culture...................................................28

4.15. Identification of two innovation champions in the business..................29

4.16. Analysis of the level of bureaucracy within the company..................... 30

4.17. Description of the open-communication environment...........................31

4.18. Employees' perception of change.......................................................31

4.19. Toleration of failure within the company...............................................32

4.20. Most entrepreneurial organisational achievement in the past two years..32

5. Conclusion and recommendations...........................................................32

6. References.............................................................................................36

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