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Entrepreneurial audit

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par Ponce Kokou
University of Johannesburg - Master in Business Management 2011
  

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1 Introduction

1.1 Personal introduction

My name is Ponce, from the Republic of Gabon which is a former French colony independent since 17th August 1960. I was born on 11th June 1979 at Libreville and I have been in the Republic of South Africa since November 2002.I did my high school in Gabon, after matriculating I registered at Omar Bongo University in Gabon in 2000.My studies were interrupted because of the university strikes of 2000 and 2001, the university in Gabon shut down for two consecutive years and I had to work as a salesperson hoping to raise money to further and acquire good education in overseas. I was granted a bursary from the government of Gabon in 2002 to study in ovearseas.I was given the opportunity to study in South Africa or in Germany, I chose South Africa because I could have more exposure to English which is more international than German. Once in South Africa, i first registered for intensive English lessons from 2002 to 2003 at the International House of Johannesburg school in (Braamfontein) because my official language is French I had no prior knowledge of English. After completing the course, I registered at the University of Johannesburg in 2004 where I obtained a Bcom honours in Public Economics and Development in 2008 followed by a certificate in logistics management as an extra-curricular qualification. I enrolled for the Mcom in business management since 2009 and I am looking forwards to completing this program in this year November 2011.

1.2 Content of the portfolio

This paper, more explicitly this summarised portfolio comprises an introduction providing details about the student in charge of the portfolio's elaboration namely Ponce KOKOU (920402102), details on the content of the portfolio, an appreciative reflective report, and a personal development plan.

Following the introduction, an entrepreneurial audit containing information about the organisation and critiques of the organisational core business was performed.

Then, critiques without suggestions being useless, a conclusion with recommendations is provided at the end of the portfolio.

2. Appreciative reflective report

From a content point of view, the content of the entrepreneurship course was extremely satisfactory, as students have learnt new concepts such as corporate entrepreneurship, entrepreneurial audit, etc.

1. After completion of study unit one which provided the basis and the ground for corporate entrepreneurship. It provided students with a summary of the development effectuated in terms entrepreneurship, the entrance and the core foundation of corporate entrepreneurship. And the basis constituting the qualification of a certain type of entrepreneurship, which is corporate entrepreneurship

2. In study unit two, a summary of the different levels of entrepreneurship and its dimensions in the organisation which are: innovation, risk-taking, and proactiveness. A new concept to the assessment of an organisational entrepreneurial intensity was brought to the students' attention, this latter one being the entrepreneurial grid which is a diagram reflecting any company's degree and frequency of entrepreneurship. And then forms and structures of corporate entrepreneurship were elaborated.

Following the completion of the second study unit, a mini case study focusing on 3M was effectuated by students; the latter case study helped students recognise the importance of diversification of products on corporate entrepreneurship and the importance given to research and development.

3. Study unit three focused on the importance of human resources on entrepreneurial organisations. Along with study unit three, students analysed a case study reflecting on aligning human resource management systems with entrepreneurial intent. The focus was to assess the importance on human resource in sustaining entrepreneurship and how one could align the human factor to promote entrepreneurship in organisations.

4. Study unit four associated corporate strategy and entrepreneurship and delivered its main components, and also provided guidance to the successful structuring of companies for entrepreneurship. Then, it was asked to prepare the case study of 3M in sustaining a corporate strategy for growth. Which unlighted students in a way it described how successful large companies organised themselves for better growth.

5. Following the recess, students completed study unit five,where much importance was given to development of an entrepreneurial culture, and the constraints of entrepreneurial performance. At the end of this unit, students were given the opportunity to learn more on how an organisational culture could impact on entrepreneurship either positively or negatively.

A written report was assigned to students to learn more about the course and the topic I ,Ponce Kokou chose such as «fostering and implementing corporate entrepreneurship in an organisation» through the case study of Daimler Ltd helped a lot in understanding how a large company such as Daimler can actually forster and implement a corpopate entrepreneur to sustain growth.

6. Study unit six provided the attributes and skills to lead successfully entrepreneurial companies through chapter twelve. And in chapter thirteen, importance was given to the assessment of entrepreneurial performance; which consequently helped students perform their entrepreneurial audits.

The Accordia case study equipped students with sound entrepreneurial strategies such as appropriate leadership, innovation,etc to improve the corporate entrepreneurship strategy.

7. In the last study unit, students learnt about control and entrepreneurial activity in chapter fourteen as well as how to sustaining entrepreneurial performance in the twenty-first century organisation in chapter fifteen.

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