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Investigating the design of business english courses through needs analysis:the case of the department of english at INPED in Boumerdes


par Yasmine BOURAI
Université Mouloud Mammeri de Tizi Ouzou - Master  2018
  

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Section Two : Needs Analysis and Course Design

1.6 Needs analysis ..11

1.6.1 Types of Needs 12

16.1.1 Target Needs 12

1.6.1.2 Learning Needs 12

1.6.2 Instruments for Needs Analysis 13

1.6.2QuestionnaireSurveys ....13

1.6.2.2Interview 14

1.6.2.3 Observations 14

1.6.2.4 Analyzing Authentic Texts . ..14

1.6.3 Sources of Needs Analysis 15

1.7 Course Design . ..17

1.7.1 Definition of a Course ..17

1.7.2 Course design in ESP 17

1.7.3 Types of ESP Course Design 18

1.7.3.1 Language-Centered Approach 18

1.7.3.2 The Skill Centered Approach 18

XI

1.7.3.3 Learning-Centered Approach ..19

1.7.4 Principles in Course Design 19

1.7.4.1 The Content 19

1.7.4.2 The Method 20

1.7.4.3 A Massive Exposure 20

1.7.4.4 The Syllabus . 20

Section Three : Theoretical Framework 20

1.8 The Use of Needs Analysis in Course Design .21

1.9 How to Design a Course in Business English through NA ....21

Conclusion . 22

Chapter Two: Research Design and Methodology

Intoduction 23

2.1 The Research Method ..23

2.2 Participants and Sample of Investigation .24

2.3 Procedures of Data Collection . 24

2.3.1 Learners' Questionnaire 24

2.3.2 Teachers' Questionnaire ...25

2.3.3 Teachers' Interview ...25

2.4 Procedures of Data Analysis 26

2.4.1 Description of the Quantitative Method 26

2.4.2 The Qualitative Content Analysis .26

Conclusion .26
Chapter Three: Presentation of the Findings

Introduction 27

3.1 Presentation of the Results of the Learners' Questionnaire .27

3.2 Presentation of the results of the Teachers' Questionnaire .40

XII

3.3 Presentation of the Results of the Teachers' Interview 49

Conclusion 52

Chapter Four: Discussion of the Findings

Introduction 54

4.1 The ESP Situation at the INPED 54

4.2 Needs Analysis in Business English Course Design 56

4.2.1 The Integration of Needs Analysis in Business English course Design 56

4.2.2 Needs Analysis and Course Organization

58

4.3 Instruments for Needs Analysis

60

4.3.1 Learners' and their English Language Needs

60

4.3.2 The Instruments Used to Identify Learners' Needs

61

4.4 Learners' Satisfaction of Business English Courses

.63

 

Conclusion

64

General Conclusion

.....65

Bibliography

. 67

Appendices

77

 

General Introduction

1

General Introduction

· Statement of The Problem

Nowadays, the English language has become of a wider communication all over the world. It is the language of science, technology, trade and commerce, as well as the language of business. The English language is considered as an international language for almost all the fields. The demands and requirements of this language have led to the emergence of one aspect of English language learning that is called English for Specific Purposes (ESP). ESP is defined as being an approach to language teaching, in which all the decisions about the content and the method focus on the learners' goals for learning. (Hutchinson and Waters, 1987).

Many reasons have led to the emergence of ESP. First, After the World War Two there was an expansion of science and technology. Thus English has become the language of technology, commerce and research. This has created the need for a generation of learners who needed the language for specific purposes. Hutchinson and waters (1987)state «as English became the accepted international language of technology and commerce, it created a new generation of learners who knew specifically why they were learning a language» (P.6).Second, ESP has developed thanks to the increasing demand for the use English in different fields for different types. In fact, the demand for English was growing and new ideas have begun to emerge in the field of language teaching. Linguists have recognized that language use differs from one context to another and from one situation to another. That is to say, they have become aware that there is a difference between English for commerce and English for engineering. This helped in determining the features of specific situations and making them the basis of the learners' courses. Third, The emergence of ESP is also due to the new development in the educational psychology. Emphasis is put on the importance of the learners and their attitudes towards learning. Besides, courses are designed in relation to

2

General Introduction

learners' needs and interests .This has created a high motivation which has led to a better and faster learning.

By considering the role of learners' needs and reasons for learning and teaching a foreign language, it is suggested that any ESP course should be based on Needs Analysis (NA) which aims to gather information about what learners require the foreign language for. According to Dudley Evans and St John (1998) «Needs Analysis is described as an attempt to understand and gather as much information as possible about learners, their working environment, and expectations about the course as well as their learning preference» (P.121). Yet, NA establishes the `how' and `what' that should be taught in an ESP course. Its data and ongoing evaluation should be the basis of a course design or at least, a support to adopt the pedagogical practice towards attending learners' needs. Moreover, the analysis of the needs helps to determine what the learners have to achieve through the learning of that language. In this account, many researchers, such as Hutchinson and waters (1987) argue that identifying students' needs should be the first in designing an ESP course, because needs analysis is the most significant step in setting up an ESP program.

In Algeria, many works have been conducted in the field of ESP and Needs Analysis. Some of them have focused attention on the learners' needs as well as their perception of the English language skills such as «An Analysis of ESP Learners' Needs» by Abdelouahab Kadi from Ouargla University in 2003. Some others have put emphasize on analyzing the situation of ESP and learners' needs in other specific fields such as «Investigating language functions in English for Tourism», by Lydia Ihaddadene and Lydia Irbouh from the University of Mouloud Mammer of Tizi-Ouzou (UMMTO), in 2016. However these works lack concentration on the way courses are designed through identifying learners' needs. Consequently, the main goal of the present work is to explain how ESP courses, precisely

General Introduction

Business English (BE), courses are designed through identifying learners' needs. Thus, stress is put on Needs Analysis as the main step to design appropriate Business English courses.

· Aims and Significance of the Study

The present work examines «Needs Analysis» within Business English courses. The main purpose of the study is to investigate the design of Business English courses through Needs Analysis in the business purpose institution INPED of Boumerdes and check whether it has been taken into consideration by the course designers or not . Moreover, the research intends to discuss what instruments are used by language institutions in order to gather information from learners about their learning goals, needs and wants in order to design the appropriate courses for them and to have a better understanding of how Business English courses are designed. Likewise, this work seeks to know whether business English learners are satisfied from the courses designed to them as well as how language institutions work so as to meet learners' needs.

· Research Questions

In order to reach the research objectives above, fundamental questions are arisen and are as follows:

Q1: Has needs analysis been taken into consideration by the course designers to design Business English courses at INPED ?

Q2: what are the instruments used by the course designers at INPED in order to identify learners' needs?

3

Q3: Are the learners satisfied by the Business English courses designed to them?

4

General Introduction

· Research Hypotheses

To conduct this research, the following hypotheses are advanced as a prediction of possible results:

1 - Needs analysis has been taken into consideration by the course designers in order to design business English courses at INPED.

2- Different instruments have been used by the course designers in order to identify the needs of the learners.

3- Learners meet their real needs in the courses, thus they are satisfied.

· Research Design and Methodology :

In order to conduct our research, we have opted for the mixed method research that combines both qualitative and quantitative approaches as a method of investigation. Two data collection instruments have been used in order to gather the appropriate data. First, a written research questionnaire that includes both close-ended questions and open-ended questions has been distributed to a sample of learners (30 learners) at the INPED of Boumerdes in order to identify their views about the ESP courses designed to them. In addition, a semi-structured interview has been taken with 3 teachers at the same institution and a questionnaire has been distributed for 6 of them so as to collect information about the teaching process. Therefore, the tools of data collection for our study are a questionnaire and an interview, for the purpose of gathering both qualitative and quantitative data.

· Structure of the Dissertation

The present dissertation is organized following the traditional complex model format. It is composed of a General Introduction and four chapters. The Introduction presents the whole topic, its aim and significance. It also introduces four different research questions and hypotheses. The first chapter of the dissertation which is called The Review of Literature

5

General Introduction

reviews the literature on ESP, Needs Analysis, course design and introduces the theoretical framework of the study. It sheds light on some different concepts related to the topic as viewed by different scholars from different perspectives. The second chapter, Research Design and Methodology, aims to describe the procedures of data collection tools and data analysis tools. A mixed method research where we have used two questionnaires and an interview has been used in order to gather both qualitative and quantitative data .The third chapter which is The Presentation of the Findings, demonstrates the results of the investigation gathered from the data collection tools. The fourth chapter which is The Discussion of the Findings, discusses the issue and the final results of the study and interprets them. Finally, the General Conclusion summarizes the whole work and states the main points of each chapter.

Chapter One: The Review of Literature

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The Review of Literature

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