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Investigating the design of business english courses through needs analysis:the case of the department of english at INPED in Boumerdes


par Yasmine BOURAI
Université Mouloud Mammeri de Tizi Ouzou - Master  2018
  

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1.6.2.1 Questionnaire surveys

To gather information, questionnaire surveys are the most common and the most efficient method of Needs Analysis compared to the other procedures. (Browns,1992; West,1994). The questionnaire surveys are a list of research or survey questions distained and asked to the respondents, and designed to extract specific information that are going to be used in the field of research. They serve to collect the appropriate data, make them

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comparable and amenable to analysis. The questionnaire surveys collect, analyze, and interpret the view of one person or a group of people from a target population .

1.6.2.2 Interviews

Interviews may obtain and build information that would not possibly be revealed by any other data collection method (Gall and Borg,1996). In fact, an Interview is a meeting between people where questions are asked and answered. It is a procedure for getting information from the interviewee orally and gaining different views concerning the field of research or investigation.

1.6.2.3 Observations

Observations are another instrument applied in order to conduct a Needs Analysis. It is the process of watching someone, something, or a group. According to Marshall and Rossman (1989) observation is defined as "the systematic description of events, behaviors, and artifacts in the social setting chosen for study" (79). Observations enable the researcher to describe existing situations using the five senses, providing a "written photograph" of the situation under study (Erlandson, Harris, Skipped & Allen, 1993). For example in EFL classes, observation includes watching the teacher giving a lesson to his/her class an then taking notes to respond to the research questions (teacher's method, learners' motivation, participation ...).

1.6.2.4 Analyzing Authentic Texts

According to Dudley-Evans and St-Johns (1998) «Analyzing authentic texts is a crucial stage of Needs Analysis»(136) .If the learner uses the target language primarily for reading and writing, text analysis will help in determining what the student will ultimately have to read or write. By analyzing authentic texts, it is easy to pick out and select the necessary ideas that the author has developed in his text that are useful in a research .They are also the basis

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The Review of Literature

for classroom materials since they provide the researcher with the extra knowledge to add in his work. Analyzing authentic texts can also allow students to form their own texts and reveal other hidden needs.

1.6.3 Sources of Needs Analysis

The main sources of Needs Analysis are the learners, people working or studying in the field, ex-students, documents relevant to the field, clients, employers, colleagues, and previous ESP research in the field. Brown (1995) points out that there are four categories of people who may be involved in a needs analysis: the target group, the audience, the needs analysts, and the resource group.

The target group consists of the people about whom information will ultimately be gathered, such as the learners in a program, the teachers or administrators. The audience is all those who are eventually required to act upon the analysis. This group usually consists of teachers, teachers aides, program administrators, and any governing bodies or supervisors in the bureaucracy above the language program. The needs analysts are the persons responsible for conducting the needs analysis. In addition to conducting the needs analysis, this group is probably responsible for identifying the other three groups. Finally, the resource group which consists of those who may serve as sources of information about the target group.

1.7 Course design 1.7.1 course

Hutchinson and Waters (1987) define a course as «An integrated series of teaching-learning experiences, whose ultimate aim is to lead the learners to a particular state of knowledge»(P.65). That is to say, it is a process of planning and setting up courses for the sake of learning a language. Thus, language courses whether in ESP or GE are well established through a number of steps: the outcomes of needs analysis, determining the goals

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and objectives, conceptualizing the content, selecting and developing materials, organizing the content of the syllabus, and evaluating (Graves, 1996, Quoted in Xenodohidis, 2002).

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