La gestion des DRM en perspective

C - OD2

OD2 is a European company whose principal interest is to incorporate contents of artists and labels different and to make them distribute on Internet.

According to CEN/ISSS, it offers approximately « 100,000 tracks from major labels EMI, BMG, Warner Music and has number off independent labels ". ^197(*)

In term of safety, OD2 offers a service of Management of the numerical rights (DRM) based on the version7 of the software of management of the Rights of Microsoft^198(*) ; allowing by there the choice of a range of option in term of distribution and listening and ensuring an internal and external protection files of contents thanks to the last techniques of security and encryption.

In this respect, it will be noted that the various labels can according to their policy interns to choose among a panel (Figure 10) the rights associated with the various users of the contents.

Figure 10: Rights Users OD2^199(*)

It will be specified that moreover, it also offers to its partners ancillary services and in particular an information system making it possible the labels to follow the sales uninterrupted and proposing the information detailed on the transactions. ^200(*)

Figure 11: Structure OD2^201(*)

The list of the unit their customers in Europe shows that their step were already accepted per a many actors and not of least.^202(*)

One will await launching from here July of two offers, one coming from Sony with Sony Connect^203(*) and that of Fnac with Fnacmusique.com^204(*) which will be ensured of the services of MPO OnLine whose principal objective is to directly compete with the services of Virgin Megastore^205(*) ( Virginmega.fr) and Universal Music ( E-Compil.fr). ^206(*)

Thus, one can say, that the installation generalized of system of management of the numerical rights will be done in two times : the first time being that of discovered and the tests of various solutions through medium Internet, with models diversified such as those developed by APPLE, OD2, BMG, etc^207(*)

In parallel, the initiatives coordinated and complementary to industries and distributers in the sector of the traditional sale will allow short/medium term to make evolve/move the whole of the equipment so that they are in conformity and adequacy with the pilot experiments of management of the DRM on Internet.

When these stages are committed, the management of the numerical rights will spread and allow thus the new models economic of sale of the cultural goods to develop. ^208(*)

* ¹⁹⁷ CEN/ISSS, DIGITAL Rights Management, Final Carryforward, September 30, 2003, p. 82-83. www.cenorm.be

* ¹⁹⁸ www.microsoft.com/windows/windowsmedia/drm.aspx and

http://download.microsoft.com/download/a/1/a/a1a66a2c-f5f1-450a-979b-ddf790756f1d/WMRMsap_bro.pdf

* ¹⁹⁹ These documents come from OD2, Stanislas Hintzy. March 24, 2004.

* ²⁰⁰ www.ondemanddistribution.com/fre/services/cmanagement.asp

* ²⁰¹ www.ondemanddistribution.com/fre/aboutus/infra.asp

* ²⁰² France (Alapage.com, Fnac.com, MSN France, MTV France, NC Numericable, Tiscali, Wanadoo); The United Kingdom (mycokemusic.com, MSN Music Club, Freeserve Music Club, HMV DIGITAL Downloads, Tiscali Music Club, Ministry Off Sound, Virgin Downloads); Germany (Tiscali OF, Karstadt, www.kontor.cc, MTV OF, www.wom-download.de, Markt Media)  ; Austria (musicdownload.aon.at, Chello Musiczone), Switzerland ( www.directmedia.ch), Italy (Tiscali IT, MTV IT)  ; Spain (Tiscali ES, Prisacom, MTV ES)  ; Belgium (Skynet Belgacom)  ; Holland (Tiscali NL, MTV NL)

* ²⁰³ www.connect.com/index.asp Sony Connect will propose a catalog of 500.000 titles in remote loading with the chart, in a format owner compatible with the only numerical walkmans of Sony, http://news.grandlink.org/2004-03-08/03-12-334-vendredi.html. This service is on line since May 4, 2004 (Sony launches Connect, its service of remote loading of music on line, 4/05/2004, www.atelier.fr). On the other hand, the format Sony owner indeed was that selected  : the downloaded titles could be read only by apparatuses of Sony mark.

* ²⁰⁴ According to the information given on Grandlink Music, Fnacmusic.com will choose a model on subscription coupling streaming and remote loading, http://news.grandlink.org/2004-03-08/03-12-334-vendredi.html

* ²⁰⁵ Launched on last 18 May, the new version of the site proposes tariffs which are becoming the standard of the market: «  between 0,99 euro and 1,19 euro the title and of 9,99 euros to 11,99 euros the album, according to their innovation  ». Arnaud Devillard, Virgin and Fnac renovate their supermarkets of the remote loading, 14/05/2004, www.01net.com/article/242425.html

* ²⁰⁶ Estelle Dumout, Fnac prepares her site of musical distribution, March 15, 2004,

www.zdnet.fr/actualites/internet/0,39020774,39145408,00.htm

* ²⁰⁷ Europe' S Legitimate Music Download Sites Rush To Beat iTunes, 05/02/2004,

www.pressreleasenetwork.com/

* ²⁰⁸ One will remember the remarks made by Jeremy Rifkin in the Age of the access  : the revolution of the new economy. The Discovery, 2000, 395p.