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Internationalisation économique du sport. Les clubs de football sur les traces des entreprises multinationales

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par Arnauld Kayembe Tabu Nkang'Adi Nzu
Université d'Anvers - Master en Management international et développement 2000
  

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Paragraph 2 : The market of purchase and sale of the players : mercato.

Through the definition (1) and the mode of making (2), the market of sale and purchase of the players, that on whom the latter are acquired could better render comprehensible the internationalization of football.

2.1. Definition of the mercato.

From Latin mercatus, mercato, comes from the gone term, which appears for the first time in the French language in XIIe century, in the form of marchiet. The Small one

Robert gives the following definition of it: «public place of sale of goods and services. » This word is connected with merchant, of the vulgar Latin mercatans, a form with the participle present of the verb mercatare, derived from mercatus. In fact, the commercial word appears in the French language starting from XIIe century, sometimes spelled marcheant. If these two words are particularly old, the term of bargaining, does not appear him for the first time in 1867.

Mercato, as its name indicates it, is applied in the jargon footbalistic to indicate the annual market of the transfers of the players. It opens towards the end of August and encloses on January 31, in theory, then that it can be also spread out over all the year, without never being closed again.

By having a name, the mercato, which is not a visible market where one can discuss the price of the players with their offerers, marks nevertheless an important stage in football business, another exploit to be allotted to the XXème century, which the economy was completely globalisée, football, his bet for the transformation of all the sporting sector into field of commercial experiment and where, finally, the player, out of shorts and Nylon billboard, is sold, rather well. Without being fought, the market of sale and purchase of the players is extremely adulated by the sporting clubs, in the clear sight to offer the services of new talents. Even for the players, it is a good opportunity for the players who do not play or little, even if they always are not courted.

The clubs often prefer to carry out large businesses and to prepare their recruitment for the next season without trying to rebalance their team whereas the possibility is given to them by it.

As one season of football starts in July and finishes in June, the teams get information and move throughout the world to prospect the players on whom they do not hide their interest. Thus, since they have of it really the capacity, either, by the channel of the independent agents, or by the means of that with which they pay a kind of premium, the teams, especially those of Europe, manage to unearth and obtain, in time, payment of the best players of the world.

That could be explained by the traditional law of supply and. Domenica Six, an Agent of the players, holder of license FIFA on the matter, explains that : « Frankly, carried out work is not always sufficiently precise. Personally, I try to make a basic review with the clubs while trying to determine their real needs with the maximum of exactitude. It is curious, sometimes, to note that a club for submission to sticking the services of such or such player at all costs. My axis of work is to identify the type of player which the club needs really to be reinforced. Once elected, I seek « the rare bird », even if this one is not always easy to find at that time. »

But, it sied to retain that «the essence of recruitment and the construction of the team are done before the starting of the season». As for the players concerned, for Dobraje, sizeable agent players, it acts of elements «in delicate position in a manpower, or that the club does not want to preserve any more». There the true nature of the mercato appears: a possibility of correction.

In France, there is also the supplement of the mercato : the winter market of the transfers (December-31 18 January). It is addressed almost exclusively to the evil classified of the championship or, more specifically, to the clubs which are estimated like such. It was created to polish or supplement certain teams. It is neither more nor less than one correction. One can call that a prolongation of the period of jokers until January 31. «: » It relates to a rather restricted fork of players. It is only the occasion to reinforce one, even two stations. «For Domenica Six, with the mercato «the clubs have a second possibility of recruiting whereas they know their gaps compared to the first part of the championship. The trainers can thus modify their manpower in a surgical way. Now,

some can be tempted to operate many changes because no rule prevents them. » (The Humanity of January 05, 2000).

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