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Internationalisation économique du sport. Les clubs de football sur les traces des entreprises multinationales

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par Arnauld Kayembe Tabu Nkang'Adi Nzu
Université d'Anvers - Master en Management international et développement 2000
  

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1.A.2. The Agent laid off of the FIFA.

1.A.2.a. Definition

This category is governed by the payment of the FIFA of May 20, 1994 and concerns all the physical people who have as a principal activity «the transfer of the players of an association towards another ». Even if the definition of the agent laid off is not given expressis verbis in this payment, it is released there however that it is about an adviser who offers his services to the players in order to represent them or to safeguard their interests in the negotiations in the center of which those could be found with clubs or other players » (Article 1st of the above mentioned Regulation).

If it is true that the sportsmen, amateurs and professionals of football, claim themselves almost everywhere in the world, it does not remain about it less than when one tries to reconcile the definition with the profession, least logic would lean to see these agents in all the countries, especially like nationals of all the countries of the whole world. Unfortunately, it is realized that only the nationals of some States on the 200 which account the FIFA exert this trade. How to explain this state of affairs ?

1.A.2.b. Exercise of the profession : condition of access and obstacles

With our humble opinion, the exercise of this profession, which constitutes a hinged plate of the international market of the players, is butted with three types of obstacles that here : First milked with the insufficiency of publicity whose the text organizing profits the body from the agents of the players. The second obstacle, is, him, related to the conditions of access. Indeed, the paragraph 1st of the Article first of the Regulation lays down in clear terms the conditions of access, which appears, altogether, expensive.

One can read there that « the adviser (hereafter called agent of player) must be in possession of the license granted by the FIFA (for all types of transfers) or by his national association (for the local transfers only). That comprises for corollary that all impétrant agent of player, not equipped with a license, approval of the FIFA, is not authorized to operate any transfer (article 1st, point 2 of the payment). It is not easy to change the established order, several years ago of that. The monopoly of the FIFA and the institutions «specialized» contributed much to the limitation of access to this profession.

The third, the most vulnerable last and finally, is the financial criterion, support or substrate of approval.

It would like that the candidate, agent of player, deposit in a bank account open exclusively in Switzerland, an amount of money being equivalent to 200.000 francs Swiss, guarantee or of guarantee. The text specifies that this guarantee is irrevocable (article 9 of the payment).

Expensive, accessibility with the profession of agent of player costs so expensive that to date, only two Africans, of Egyptian nationality, namely, El SAWY Abdel Monem and MAHMOUD Galal, exert the trade, for Africa sparkling with youth and talents as regards football.

It is included/understood why, the citizens of the less affluent continents see their dream to become agents of player to break, to fly away and disappear as a smoke which goes up in the air. This is why, also, without guarantee, they agree to make the commissioned agent which we described above. This sum of money is devoted to a harmful competition against the agent laid off. Also, is essential it to reform this payment ; what would reduce the presence of the agents commissioned by the large European clubs whose activities are not far from resembling each other the draft.

These stages are however not obligatory. They rather indicate the arsenal or the diversity of strategies which the clubs of football installation in the process of internationalization of their commercial activities, that we call here, football business. L results that with the option of the technique of the recourse to the commissioned agent is juxtaposed also almost upstream the recourse to the service of the agent laid off of the FIFA. This one does not wait besides until a club requests it. It generally proposes the purchase of a player. In certain cases, these strategies seem more not to act as magic receipts for the majority of the clubs. One announces others more and more, like the creation of the centers of formation of the young players and the foreign direct investment, by the mechanism, either of acquisition of a holding, or of fusions acquisitions, or still of joint venture. It is what we try to see in the developments which follow.

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