Internationalisation économique du sport. Les clubs de football sur les traces des entreprises multinationales

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par Arnauld Kayembe Tabu Nkang'Adi Nzu
Université d'Anvers - Master en Management international et développement 2000

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Paragraph 2. Merchandizing like one of the consequences

internationalization of football.

In addition to the rights of retransmission, the receipts due to the clubs of football thanks to the merchandizing are always increasing. That encourages the already rich clubs to obtain the clubs of fans throughout the world. Those deal with the maintenance of the reputation and the public image of their team. From where, the international clubs shops.

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"Ceux qui vivent sont ceux qui luttent" Victor Hugo