0.2. PLAN OF WORK.
The present study is devoted to the fact that the sport, and
football, especially continuous to be sold and to be established in commercial
structures, beyond the borders of the agents which are the principal actors.
Not only that the private ones make use of it as a support to make profitable
their investments, but also, the clubs of football and the related federations
y themselves entered in scene while becoming these investors who they were not
a few times ago.
The causes of this contagion of mercantile are multiple, and
are the object, currently several forums of reflection. However, we claim by no
means to exhaust a topic still virgin and sometimes difficult to clear, fault
of literature available and data reliable. For this reason, the majority of the
references are the extracts of the specialized newspapers of the sport and the
subjects of the articles written on the sport.
The first part is harnessed with the strategies or channels of
internationalization. Here, will be approached in turn, but in the form of
chapters, the operations suitable for the movement football (Chapter 1) in
particular the transfer of the players of football (section 1), the creation of
the centers of formation abroad (section 2), the foreign direct investment
(section 3), and the induced operations (Chapter 2), namely the rights of
retransmission (section 1), the merchandizing (section 2).
The second part, as for it, will examine the impact of this
internationalization, initially on the countries in which the rich clubs in
football are originating (chapter 1), then on the development of the developing
countries, considered as partners impossible to circumvent of the phenomenon.
This incidence will be analyzed first of all on the level of the local clubs
(section 1), of the players (section 2) and the country (section 3.)
Lastly, in the conclusion, we will suggest the catch of
certain measures likely to correct the commercial drifts of the
internationalization of football.
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