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Thesis: Analysis of the Efficiency and the Future of the Foreign Cross-Listing

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par Vincent CHERTIER
EM Lyon - Master in Corporate Finance 2008
  

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II.3.d. Cultural Similarities

The overall results bring to light the strong influence of cultural similarities in the choice of the cross-listing place. Indeed, companies performing foreign cross- listings are particularly inclined to list in countries culturally similar to their origin country. We may note the influence of elements such as a common language, a common culture, a common history, and so on. Such statement has already been evoked by the work of M. Pagano, A. Rbell and J. Zechner34, and a precise look at the results of the exhibits #15 and #16 in part 11.2. Presentation of the Results corroborates such idea.

First of all, a striking figure is the weight of foreign cross-listings performed between Anglo-Saxons35, which represents 35.6% of all 1,347 foreign cross- listings. Another example is the attractiveness of Euronext Paris for Belgian companies; Euronext Paris gathering 53% of all the 17 Belgian foreign cross- listings. On the other side, French and Luxembourgian companies represent 62%

34 M. Pagano, A. Rdell, and J. Zechner, 1999, "The Geography of Equity Listing: Why Do European Companies List Abroad?"

35 United States, Canada, United Kingdom, Ireland, Australia, New Zealand and South Africa

of all foreign cross-listings on Euronext Brussels. Although many Latin American companies (77 over 116, i.e. 66.4%) chose an American stock exchange as secondary listing place, many (25%) also chose the Spanish stock exchange BME.

The notion of common history has also to be taken into consideration. The most convincing examples are the foreign cross-listings of companies from emerging countries. For instance, Euronext Paris has managed to attract companies originating from the former French Colonial Empire (three Moroccan and one Gabonese companies), while the L.S.E has numerous companies from the former- British Empire (22 Indian companies, 12 South African, 7 Egyptian, 3 Zimbabwean, 2 Nigerian, 1 Kenyan, 1 Jordanian and 6 from the UAE).

One of the most relevant examples is the case of the insurance company Old Mutual with shares listed in London, Johannesburg, Malawi, Namibia and Zimbabwe. Originally founded in South Africa with subsidiaries in the whole south part of Africa, the group is henceforth based in London.

Beyond any geographical reasons, the culture appears to be important in the choice of the second listing place. It may be explained by the fact that American investors should have more ease to understand English companies than French ones in terms of corporate governance, accounting data, and so on. Moreover, the American and the Canadian markets, as well as the Australian and the New Zealander ones, are very linked.

In addition to cultural similarities, the exhibits #15 and #16 illustrate the strong economical relations between countries. In this perspective, Japanese, Israeli, Chinese and Canadian companies tend to cross-list in the United States instead of in Europe; European companies tend to foreign cross-list inside Europe; African companies in Europe; New Zealander companies in Australia.

11.4. Going Further in the Empirical 1nterpretation

Ideally, it would have been interesting to have historical data for the number and geographical distribution of foreign cross-listings, in order to analyze the trends over a long period of time and to notice which countries have gain in attractiveness and vice versa.

The present data are only a "photograph" at a specific moment of the foreign cross-listing phenomenon.

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