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University Of Kairouan
HIGH INSTITUTE OF APPLIED STUDIES IN
HUMANITIES
SBEITLA
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Topic: The Evaluation of the Use of CSR strategy in the
Tunisian
Banking sector: STB as a Case Study
Supervised by: Mrs. Nadia Abid Submitted by: Sonia
Rawefi
A memoire submitted in partial fulfillment of the
requirements of
a «licence appliquée» in Business
English
Academic year: 2010- 2011
Acknowledgement
This research project would not have been possible without the
support of many people.
I would like to express my gratitude to my supervisor Miss. Nadia
Abid, who offered me invaluable assistance, support and guidance.
My love and gratitude to my beloved family, my dear husband and
friends; for their understanding and endless love through the duration of my
studies.
Executive summary
This research aims at evaluating Corporate Social
Responsibility in the banking sector in Tunisia and took La
Société Tunisienne de Banque (STB) as a case study. This
evaluation was carried out by means of a questionnaire distributed to twenty
agents working in two STB branches.
What is visible through the findings is that CSR sphere
receives a regular attention from STB, especially the social dimension. But
remarkably, only a few employees seem to have participated in CSR environmental
projects or seminars, this would either suggest a lack of employees' knowledge
or a lack of CSR principles implementation.
Table of Contents
Introduction 1
I-Chapter I- Literature Review
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1.1CSR: Definitions
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3
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1.2CSR as a business strategy
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.4
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1.3 CSR basic principles
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.5
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1.3.1 Theoretically
1.3.2 Practically
1.4 The objectives of CSR .7
1.5. CSR in Banking 7
1.5.1. Economic
responsibility
1.5.2. Social responsibility
1.5.3. Environmental Responsibility
1.6. Impacts of CSR strategy on banking 11
1.6.1. Economic effects
1.6.2. Social effects
1.6.3. Environmental effects
1.7. Banking and financial system in Tunisia
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1.8. Banking supervision 15
1.8.1 Legal supervision 1.8.2 Internal supervision
1.9. La société Tunisienne de Banque (STB)
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1.9.1 Definition
1.9.2Services
1.9.3 STB Strategy towards its clients locally and
internationally
1.9.4 STB Employees
Chapter II: Methodology 22
2.1 Subjects
2.2 Data collection instrument
2.3 Procedure
Chapter III Results and discussion 23
Conclusion 29
The questionnaire .30
References
Appendices
List of Acronyms
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